Is Your Advertising... Memorable?

What ad campaigns do you remember?

What sales letters or VSL's immediately pop into your noggin?

Here are a couple of mine:

"Where the beef." Remember that?


Okay, that's not direct response.

So here's an example of a sales letter that's memorable... and performs really well.

PanaSeeda

"I wouldn't be alive." Pretty simple headline, right?

Wrong.

That's the kind of headline that immediately stays with you... like an STD... but in a good way.

Meaning, when you close out that letter, the headline, story and product stay with you.

Which leads me to a key point...

If your prospects can't remember anything about your advertising 15 seconds after leaving your site, it's obvious something's gotta change... and fast.

So ask yourself...

"Is my campaign - from my Facebook ad to my first OTO, memorable?"

Do you think prospects remember your headline or hook - when they x-out?

Be honest. Because if the answer's no, this is an opportunity to take a fresh look at your marketing.

The next question to ask yourself is...

"So what's a memorable way I can start a conversation with my prospects?"

Do you want to use shock & awe?

What about leveraging the media?

Is your story memorable? What's a headline you can use to instantly draw people in?

This is great exercise to get specific in your advertising... in your hook... in your positioning.

Asking yourself, "What will make my advertising, memorable?" opens your mind up to possibilities you'd have never considered... which is huge.

This goes WAY beyond trying to figure out a generic, "Who else wants" kind of headline.

Don't just think outside the box; explode the frickin' box!

Mark