In I.M: Your Extra Sales is in These Details. ...

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Being bombarded with offers on a daily basis ( as most online marketers are) I've begun to notice small details marketers miss to secure the signup or sale.

Here's one:
I notice the same or similar guarantees. This is a missed sales opportunity most online marketers blow (I.M.O), that is ... if they "really" believe in their product.

What would get my attention would be a slightly over-the-top guarantee. A guarantee where the marketer accepts more "painful risk" other than I'll return your money if you're not satisfied (yawn).

Another is ... no phone number. Here's a way to instantly stand out. Why? Because most will make sure they have all their sales points in, but they'll leave their phone number out.

How many traditional businesses could get away with that? You're right, none. Maybe because most who sell online don't see themselves as a business?

Yes, they want you to buy from them, they just don't want to have to talk to you. Hmm!

It still seems to be an unwritten "old school" rule that if you're a small homebased business or affiliate marketer etc., you can get away with only leaving an email address. When in fact test have long confirmed the more contact information you leave the more trust you inspire. And the bar is quietly and constantly raising! But still you'll see most online marketers only leaving an email address.

Trust me, this is a quick and no-cost way to stand out from the competition ... most internet marketers overlook. With competition and skeptical consumers at an all-time high -- details like these will matter more!

I have many more details that rob marketers of extra sales, but I don't want to hog this.

What do you notice most marketers missing that could secure a sale or even an extra sale, but they always leave out (or do)? Any thoughts or opinions?

Thanks for sharing!
#details #extra #sales
  • Profile picture of the author John Pagulayan
    Hmmm...a Heart?
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  • Profile picture of the author Rod Cortez
    I'm with you about the phone number thing to a point. It really depends on your business model, what kind of product / service you're selling and what kind of volume you're doing. For example, in one particular niche I used to have a contact phone number which didn't get used very often until we started moving a lot of units per day.

    It got to the point where I had to hire 2 full time VAs to handle the volume of incoming phone calls. I then switched to a ticket support system with a very detailed knowledge base and we cut the phone volume by over 90% while have no impact on profits.

    I've learned over the years that it's usually good to start off with a phone number, though, and one should always reassess their business model to see if it's something that's necessary. It really depends.

    RoD
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    • Profile picture of the author The Niche Man
      Originally Posted by Rod Cortez View Post

      I'm with you about the phone number thing to a point. It really depends on your business model, what kind of product / service you're selling and what kind of volume you're doing. For example, in one particular niche I used to have a contact phone number which didn't get used very often until we started moving a lot of units per day.

      It got to the point where I had to hire 2 full time VAs to handle the volume of incoming phone calls. I then switched to a ticket support system with a very detailed knowledge base and we cut the phone volume by over 90% while have no impact on profits.

      I've learned over the years that it's usually good to start off with a phone number, though, and one should always reassess their business model to see if it's something that's necessary. It really depends.

      RoD
      Interesting point Rod:
      Your example is what I call a "good" problem to have.

      But you must admit most Internet Marketers don't have a ...
      "I'm getting so many orders - I have to hire more people ... and stop displaying my phone number" problem like you had.

      In fact, it's just the opposite.

      One of the best ways to differentiate or separate yourself from the crowd is to do little things the crowd doesn't do. And displaying a phone number is something most Internet marketers don't like to do. That is unless it's necessary, as you stated. Even though it's proven to increase credibility, trust and comfort of prospects (especially, the skeptical).

      If a marketer is getting all the orders he can handle without displaying a phone #, that's an individual decision. But that's not most I.Mers story.

      - Peace and Blessing to you my friend
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