But here's the thing: the rule of thumb is to split test two things simultaneously and see which one reaches 30 actions (whether thats clicks, opt ins or sales) first...BUT..how do you determine the winner of your split test when it will take you a really long time to reach that number or worse...when you CAN'T even reach that number?
I'm not a total newbie though, I know that there's a tool for seeing how certain you are about the winner (splittester.com), in which you enter the actions and the CTR values of both things you're testing..after which it gives you a % of certainty about who the winner is. So say you'll be 80% certain, then that's 20% guessing.
But what if you don't reach those numbers..those % or 30 clicks? I mean, it's a total paradox :confused: because..if you don't get 30 actions, you know you need to improve stuff..but if you never get those 30 actions then you don't know whether you're actually improving or making things WORSE :p
So say you're doing a split test with meager results, what do you recommend for determining the winner? Should I just wait until it reaches 30 in x amount of time (which could be weeks, or months..)?
I'm very curious how you guys would handle that..