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FAQ Page - Waste of Time or Credibility Booster?

by TSDMike
6 replies
I am in the process of creating a sales page for a product that is currently in production. It's essentially an e-book in a rather untapped segment of the dating niche market.

My question is, does a FAQ page solve credibility issues? I anticipate some apprehension because I am not a member of the targeted demographic - and I am ghost writing the project as a result. The attributed 'author' is a real person, but has no real credentials to rely on.

Does anyone have any experience with this? Is this a waste of time?

And finally, what types of questions should be in the FAQ? What would you want to know about the unknown author of an ebook you were considering?

Thanks,

Mike
#booster #credibility #faq #page #time #waste
  • Profile picture of the author GarrieWilson
    I don't know about credibility but they do help cut back support/pre-sale issues.

    Garrie
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  • Profile picture of the author Diana Lane
    I've never heard of a FAQ for an author, only a FAQ for a product. If the people aren't frequently asking the questions (or it's not obvious which ones they will be frequently asking), then there's not a lot of point in a FAQ that helps you avoid frequently answering them.
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  • Profile picture of the author InternetMarketingIQ
    When I'm looking to buy something I'll often take a look at the FAQ page. A well written FAQ page helps your potential customer/client and also saves you a lot of hassle explaining things that are common.
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  • Profile picture of the author TheRichJerksNet
    Every website that has a product or service should contain "Terms Of Service" "Privacy" "FAQ's" "Contact Support Form" and "Disclaimers (if applicable)" Many Internet Marketing sites do not and it's a huge mistake.

    Terms Of Service and Privacy Policy helps put the future customers mind at ease.

    FAQ's and Help Sections helps those that are wanting to buy now to do so. No Faq's you may lose customers even if you do have a contact form.

    Contact Support Forms helps those wanting additional information, also could help you land a JV with another marketer.

    Disclaimers well this should need no explaination..

    These are a very important part of a site that many do not use and they should be.

    James
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  • Profile picture of the author summerm
    when i'm on the fence, i often look at FAQs myself... not to say they've ever been the tipping point. sometimes they give info i hadn't thought to ask. sometimes they actually answer a question i did have. more info is usually better for sales, it seems-- hence the ridiculously long sales pages. but maybe more info on a different page isn't proven to increase conversions?

    anyways, it would only take you, what, 1 hour, to come up with a comprehensive set of FAQs. maybe just do it instead of asking about it, then if customer cares he can test conversion with and without.
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