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9 years ago

Hi hpgoodboy,

The one part of the process that I wish I knew more about is in the pre-launch.

The process of gathering affiliates to promote the product prior to launch seems to me to be one of the most critical steps, and maybe the most overlooked.

I'm referring to getting GOOD affiliates, who can really make a giant difference, not the ones that search for the offers that are paying the highest percentage to affiliates, then apply, even though they have no real means of actually sending real buyers to an offer, and almost never do.
Thanks!

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lotsofsnow

9 years ago

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Phil Wilkinson 9 years ago

Thanks hp!
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Highway55 9 years ago

Originally Posted by hpgoodboy

GOOD affiliates, who can really make a giant difference will not mail some crap in advance to their lists.

But will they mail if it isn't crap?
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- Khondoker 9 years ago
  
  Exactly. You need need quality product and affiliates to make any profit from WSO.
  
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  Highway55 9 years ago
  
  Originally Posted by amreen
  
  Exactly. You need need quality product and affiliates to make any profit from WSO.
  
  Right. I think we all know that. What Phil Wilkinson was asking is - if you have a good product, but no affiliates - how do you get them before you launch?
  
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  Phil Wilkinson 9 years ago
  
  Originally Posted by Highway55
  
  Right. I think we all know that. What Phil Wilkinson was asking is - if you have a good product, but no affiliates - how do you get them before you launch?
  
  Precisely what I meant!
  
  Thanks Highway55!
  
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Steve B 9 years ago

Originally Posted by hpgoodboy

GOOD affiliates, who can really make a giant difference

There's a good topic . . . (assuming you have a quality product) how to approach affiliates when you haven't yet made a name for yourself.

Steve
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lotsofsnow

9 years ago

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GeoffTodd

9 years ago

Originally Posted by hpgoodboy

Well, if you have no name: make yourself one.

1. Do proper research: study what is out there. That includes buying a handful of the top products
in your niche.
2. Create a top notch product. Unique. Top Quality.
3. Now as you did your research and bough several products you already
have some names. You should be receiving emails from them. Hit the reply button
and get in communication.
4. Now you have a product and a few (high level) contacts: Launch your product.

Some of the product creators in your niche that you contacted will support you. They
will either review your product or mail for you or leave a nice comment on your thread.

If you don't have the cash to buy those products you can maybe set aside some money. Eat
a couple bags of chips less a week and maybe skip a couple mocha lattes and in no time you
will have a few dollars to buy a few products. Most of them are 10 to 20 bucks a pop.

I agree that is one approach, but can be an expensive one. Let's say you buy 5-10 products spending ~ $100. That's $100 spent to hope those product owners will support your launch. I believe most product owners here would support people that support them, but that could be a costly lesson.

My opinion would be to use that $100 as prize money for the top affiliate who drives the most sales the first week of your WSO.

I guess unless you already have a name for yourself expect the worst for your first WSO. Chalk it up as a learning experience for your next one. You will learn from it and make a few contacts which may help you out with your next launch - provided you don't sell crap.

[full disclosure] I have never launched a WSO and I see hpgoodboy has launched a few. I would take some pointers from him over me.

How did your first launch go?

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Highway55

9 years ago

Originally Posted by GeoffTodd

I guess unless you already have a name for yourself expect the worst for your first WSO.

So that's your advice? Do you realize how that might affect somebody who might might be reading what you just wrote? Not the best thing to suggest imo.

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AuthorityRush 9 years ago

The best way to get affiliates would be to make it worth their time. Meaning, if it's your first WSO, here's what I'd do...

Create a solid product. A lot of products here are substandard to say it nicely.

Add my launch to the JV Boards (places like MinchEye.com) & create a JV Page where I explain my funnel and how much money the affiliate can make.

Give 100% affiliate commissions on the front end offer (at least $7), then have a solid $17 upsell and also give 100% on that as well. And then I'd really try to have a $37 upsell that I'd give 100% again. And add them to WSOPro.

Then send say around 300 clicks from a good solo ad provider, and see the results. If your funnel is converting well, you can now place proof on your JV Page. Proof that your offer will convert and make ME money.

Why? Because many affiliates want to get paid! Me included. Every time I mail my list, I will loose a few subscribers. Doesn't matter if I mail them $100 bills, I'll still get a few.

So that means I want my emails to be worth it in time, money and clicks. I want to know your offer is going to make me more money than someone else's offer...

And also, many affiliates look at the stats in WSOPro to see what's converting. If I see high payouts ($1+ EPC) with good conversions - over 10%, I don't care if you're new or not. As long as I believe your product adds value to my list's life and isn't a POS, I'll mail the offer, as will most other affiliates.

So here's a rundown...

Create a valuable product in a hot niche + upsells/OTOs
Add your launch to JV boards
Give 100% commissions on the entire funnel
Test the funnel beforehand with some clicks and post results as "proof" on my JV page. (Have a way to get their email addresses so if your WSO is doing well, you can email them real stats)
Use WSOPro

Hope that gives you some ideas and inspiration...
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GeoffTodd

9 years ago

Originally Posted by Highway55

So that's your advice? Do you realize how that might affect somebody who might might be reading what you just wrote? Not the best thing to suggest imo.

Highway, I respect your opinion. My thought process with that is there is so much hype that you can make lots of money just by launching a WSO, when that is truly not the case. I'm looking at WarriorPlus and there are a lot of WSO's that have no sales and a lot have less than 25.

If I am to believe that I can make all kinds of money launching a wso and I make 5 sales, I'm going to be devastated. That's why I say expect the worst. If you only expect to only sell 5, and in reality you sell 10 products, then you are going to be a lot happier than if you sold 10 expecting that you would sell 100.

It's your first WSO. Learn from it and make some contacts for your next one.

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Highway55

9 years ago

Originally Posted by GeoffTodd

Highway, I respect your opinion. My thought process with that is there is so much hype that you can make lots of money just by launching a WSO, when that is truly not the case. I'm looking at WarriorPlus and there are a lot of WSO's that have no sales and a lot have less than 25.

If I am to believe that I can make all kinds of money launching a wso and I make 5 sales, I'm going to be devastated. That's why I say expect the worst. If you only expect to only sell 5, and in reality you sell 10 products, then you are going to be a lot happier than if you sold 10 expecting that you would sell 100.

It's your first WSO. Learn from it and make some contacts for your next one.

Again, I'm going to have to disagree. Like everything in life that "can" be great, there is a "process" to creating and launching a product. You are not blindly throwing darts at a board hoping to hit something. There are steps to take in order to make certain you don't make "just" five sales. - If you choose to not research what came before you to discover the most effective process to making a WSO successful, then yes - expect the worst.

But.. if you do the research, make a list, go over the steps, and lay the ground work for a successful launch (to include many things I am not going to write about here), then you can expect you'll make enough money to where you'll be happy.

Success doesn't happen by accident. There are clues. If you decide not to do your research before trying "anything" worthwhile... then your lack of attention will be the cause of your failure.

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standfast999

9 years ago

hi
regarding wso vs wso pro. We have a buy button with our plugin verification code done and working.

if we are doing a plain wso - can we add our button and WF button?

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wickid

9 years ago

Great information in this thread. I just launched my first product ever and sadly it is not doing what I had hoped. I followed a bit of the advice William C Allen mentioned earlier but still haven't had a lot of success.

The WSO thread I started didn't even get many people wanting review copies of my product which I thought a bit strange. I get that my product might not be for every marketer as it has a unique function but I was at least hoping I could give it away for some reviews.

Anyhow I think that prior to a WSO release people should offer reviews before the WSO is posted to see if their is even interest in a product. I have seen a few threads doing that when I look at the new posts. It probably would have helped me in my launch had I had some reviews prior to going live.

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Highway55

9 years ago

Originally Posted by wickid

Great information in this thread. I just launched my first product ever and sadly it is not doing what I had hoped. I followed a bit of the advice William C Allen mentioned earlier but still haven't had a lot of success.

The WSO thread I started didn't even get many people wanting review copies of my product which I thought a bit strange. I get that my product might not be for every marketer as it has a unique function but I was at least hoping I could give it away for some reviews.

Anyhow I think that prior to a WSO release people should offer reviews before the WSO is posted to see if their is even interest in a product. I have seen a few threads doing that when I look at the new posts. It probably would have helped me in my launch had I had some reviews prior to going live.

Reviews prior. Reviews after. Change your sales letter to reflect the reviews - all that, and a whole lot more. It seems you weren't very prepared. Just my opinion, but you should've at the very least read this thread: http://www.warriorforum.com/articles...ssful-wso.html

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bwh1

9 years ago

I'm not a WSO seller but IMO you must first set yourself a goal about what you want to achieve with the WSO - what are the priorities?.

Is it for branding, getting yourself a name
It is for getting leads
It is for building an affiliate base
Is is for ??

According to this you can build out your WSO. I have seen great free WSO's which brought in a good amount of leads, cheap WSO's which just broke even, or didn't made a dime.

I think you have to get yourself a name, before thinking about making the bug bucks. Here you can get leads and affiliates and brand yourself.

Then you do something similar BUT add a funnel offering some more so the Leads from the first WSO get interested into promoting it.

Third WSO will be easier to make all above and make you money.

Also, you need a well working funnel setup, in all cases.

Be professional to build a business as Warrior and it will work, the fast buck WSO times are over IMO.

G.

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Zanesta

9 years ago

- Good Affiliates

- Good Sales Copy

- Nice WSO sales page

- Profit.

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