Advice: Which Route to Take in Niche?

14 replies
Hi,

I have a niche that:
  • Is fairly well searched
  • I'm personally interested in it and if I didn't want/need the extra money, would probably do this for free if I could justify "wasting" the time
  • I can create dozens or (maybe a hundred) short instructional videos for
  • I can create 10-12 longer instructional videos of more complex instruction
  • Is somewhat controversial but would appeal to both the "good" and "bad" side of the controversy
  • Doesn't seem to have any direct competition
  • I've owned the search term/domain name for 5 years. (I get about 50 visitors/month just from that apparently since there's no content)
My question is which one of these routes should I take?

1) Make the videos freely viewable on YouTube and direct watchers to the site where I would have related affiliate products and maybe my own info products
2) Create a membership site of some kinds to host the videos and sell access to. Put teasers on youtube
3) Create a teaser product of some kind and charge a one time access fee to the videos (but I don't want to wait and create the videos all at once)
4) Use a site like Udemy or another where I can charge for each video.
5) Give up and go home

If there's another option that isn't on the list, please feel free to suggest.

Don't ask what the niche is, let's just say that it's kind of home security/personal safety. No martial arts or anything like that.

Thanks!
#advice #niche #route
  • Profile picture of the author bigmacca
    Not that I am any expert... but why not use youtube videos as a medium to bring traffic to your website where you have a blog and more detailed package for sale, eg ebook and video tutorals? If the niche is as you say you should have no issue selling your infomation product.

    Best of luck
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    • Profile picture of the author dana67
      If it were me, I would start with what is the easiest and what takes the least amount of time to set up. See how it works.

      Could you try 2 or more different methods sort of as a split test? See what works and what doesn't?
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      • Profile picture of the author The Niche Man
        At this point even the biggest marketing expert wouldn't have an answer, only a suggestion.

        The only way to get the most accurate answer is to test each one and see which one is the best. Anything less than that is just anyone's guess, speculation or assumption.

        My only concern, you said there is no competition. That raises a yellow flag to me (not a red one yet though). Is this something people are willing to pay for?
        That's the, excuse the pun ....million dollar question. Maybe it's a reason there's zero competition. But I'd test it and see. Don't go home yet. At least until you test it.

        Good Luck.
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        • Profile picture of the author wschuler
          Originally Posted by The Niche Man View Post

          one yet though). Is this something people are willing to pay for?
          That's the, excuse the pun ....million dollar question. Maybe it's a reason there's zero competition. But I'd test it and see. Don't go home yet. At least until you test it.

          Good Luck.
          There have been a few books published on the topic and I believe that someone would pay for instructional videos to solve an immediate problem.

          Using the combined advice so far, I think I'll test by putting videos on youtube for free and then directing them to my site where I'll have affiliate links. I don't have my own info product for this yet. That was my original plan 5 years ago (to make an ebook) but there is sooo much to cover it would be more like an encyclopedia. I toyed with the though of making each chapter a stand alone ebook/vide series, but I was afraid I'd put so much time into it and then find out that people wouldn't want to buy it.

          Thanks for the reality check on testing the market first.
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          • Profile picture of the author The Niche Man
            Originally Posted by wschuler View Post

            There have been a few books published on the topic and I believe that someone would pay for instructional videos to solve an immediate problem.

            Using the combined advice so far, I think I'll test by putting videos on youtube for free and then directing them to my site where I'll have affiliate links. I don't have my own info product for this yet. That was my original plan 5 years ago (to make an ebook) but there is sooo much to cover it would be more like an encyclopedia. I toyed with the though of making each chapter a stand alone ebook/vide series, but I was afraid I'd put so much time into it and then find out that people wouldn't want to buy it.

            Thanks for the reality check on testing the market first.
            Sounds like a plan. Test, and let the market tell you what to do instead of a bunch of strangers on a forum that don't know your story ... or your glory!
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            • Profile picture of the author Steve B
              Bill,

              I don't think testing every separate approach until you find one that works is the best answer. You're going to waste time, money and effort doing that.

              I would start with a blog. Why? Because your task at hand is to find out what your audience wants and how they want it delivered. Testing dozens of ideas is the hard way. Asking your customers that your connect with and engage is a better strategy.

              Most businesses, even the very largest online juggernauts maintain a blog in order to keep a pulse on their customers. It's something that makes sense regardless of your other approaches and delivery methods of satisfying your customers. So if you're going to end up with a blog anyway, why not begin there.

              Engage your customers. Begin a dialogue. Offer them incentives to talk to you. If they're passionate about the niche, they will let you know what they want. Certainly there is not likely to be a consensus of opinion, but you will be able to narrow your efforts to just those approaches that your customers are asking about.

              Typically, you will start with doing some short tutorials and reports to judge interest and the desire of your audience to "go deeper." The next offering you give may be a simple product. For the real diehards, if there is demand for more, then a membership site with a recurring payment may be the answer.

              But it all starts with demand. Let your customers tell you what they want. Testing various approaches without having any clue as to what the customer wants is a silly and wasteful idea. Sell into the demand that comes from your audience.

              Good luck,

              Steve
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    • Profile picture of the author rayray13
      Originally Posted by bigmacca View Post

      Not that I am any expert... but why not use youtube videos as a medium to bring traffic to your website where you have a blog and more detailed package for sale, eg ebook and video tutorals? If the niche is as you say you should have no issue selling your infomation product.

      Best of luck
      I also agree youtube videos are very useful for traffic,
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  • Profile picture of the author JtxTop
    You can try out using Ppv, it's cheaper...
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  • Profile picture of the author Brent Stangel
    , I think I'll test by putting videos on youtube for free and then directing them to my site where I'll have affiliate links.
    Send them to a squeeze page. Get them on your list and then follow-up. Create a good, short freebie to offer.
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    • Profile picture of the author wschuler
      Originally Posted by Brent Stangel View Post

      Send them to a squeeze page. Get them on your list and then follow-up. Create a good, short freebie to offer.
      Hmm... now there's a thought... I skimmed past this earlier without giving it much thought.

      I understand I need to test, but I wonder if I could post some of the more simple tutorials and direct them a squeeze page where I'd have a "the top 10 things you should consider before {the niche}" report that would ask them to subscribe. Being on the list would alert them to new tutorials and I could upsell every other email or so. Although I suppose they could just subscribe to the youtube channel...

      This is probably exactly what you were saying Brent, but sometimes I have to reword an idea to fully understand it and think of a wider or bigger picture. Either that or a 2x4 to the side of the head. Either way, thanks!
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  • Profile picture of the author Stuart Walker
    Before you spend time and money creating an ebook or other products either test it with an affiliate product first (you say there's no competition but if there's affiliate products there probably is)

    Or set up a 'fake' sales page outlining the solution you are offering. It can be basic just to see if there's any real hungry demand for what you have. Put an image of a buy button on it that doesn't actually lead to a payment processor but to a page saying "sorry this product is now sold out"

    Then set up G Analytics and have your 'sold out page' (after they've clicked the 'buy button) set up as a goal page then drive traffic to your offer. G Analytics will tell you how many people clicked to buy with each goal counting as a 'sale'.

    If you get a worthwhile conversion rate then you know you have a product worth creating.
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    • Profile picture of the author wschuler
      Originally Posted by Stuart Walker View Post

      Before you spend time and money creating an ebook or other products either test it with an affiliate product first (you say there's no competition but if there's affiliate products there probably is)

      Or set up a 'fake' sales page outlining the solution you are offering. It can be basic just to see if there's any real hungry demand for what you have. Put an image of a buy button on it that doesn't actually lead to a payment processor but to a page saying "sorry this product is now sold out"

      Then set up G Analytics and have your 'sold out page' (after they've clicked the 'buy button) set up as a goal page then drive traffic to your offer. G Analytics will tell you how many people clicked to buy with each goal counting as a 'sale'.

      If you get a worthwhile conversion rate then you know you have a product worth creating.

      Brilliant!
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  • Profile picture of the author Josh Mayers
    Hey,

    First and foremost, I would NEVER tell you to give up and go home. If there is a will, then there certainly is a way.

    Nowadays, YouTube is a great way to go! I believe that if someone isn't doing video marketing, they are really missing out on a lot of traffic and sales.

    Also, I would recommend going to KnowEm to see all of the social media sites for video, and I would go to each one and manually set up my profile, or I would just get an account at TubeMogul which will allow you to upload 1 video to multiple profiles at one time. Now this is working smarter!

    One last tip, when you do your videos, don't spill too much. In other words, you want to provide value, but then you do want to tease your crowd a bit so that they can visit your site for more information. If you spill everything into a video, they have no reason to visit your site. As long as you keep your audience hungry, you'll be just fine.

    Hope this helps out!

    -Josh
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  • Profile picture of the author RyanLB
    It sounds like it would be fairly easy to position yourself as an authority within the niche. I would say go with a membership site if the niche is large enough. Recurring income is always desirable. But, you might be able to get more out of it by offering them for free and building a list or simply putting the videos behind an opt in. With that list you could then sell memberships to exclusive content, promote your udemy classes, etc and do some split testing. Just my 2 cents.
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