Anyone tried writing a book without a lot of credibility?

by WSPcpa
17 replies
I think I would really enjoy writing a book, but I lack the credibility I think would be necessary to have it taken seriously.

I'm a CPA, but a young employee at an accounting firm. I want to write a book and I think something that would be very useful to the public and fun to write would be a book that covers multiple areas of startups and entreprenuership including (for example):


Market Research
Financial Projections and Budgetting
Outsourcing Work
Company Valuation
Raising Capital
Intellectual Property & Patents (basics)

Examples of successful and uncessful startups, and the catalysts of their success/downfall.

I don't want to focus too much on general topics like "how to build a successful company," but rather give entrepreneurs an overview but also a slightly more technical resource for the more complex areas they may not be familiar with.

I'm likely thinking self publishing as I highly doubt I would be considered for a publishing company. The channels I'm planning on are kindle and audible.com. Am I facing certain failure?
#book #credibility #lot #writing
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by WSPcpa View Post

    I highly doubt I would be considered for a publishing company.
    Why?

    In your position, I think I'd be querying agents who specialise in non-fiction/commercial books. At least before I started assuming that. You're a CPA - that's not exactly "unqualified"? You don't need a completed book to query non-fiction agents, in this field. An outline and a suitably written covering letter will do ...
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    • Profile picture of the author YaniB
      If you don't think you're qualified (which I think is silly ) you can always try writing a kindle book first. I'm sure it will make a ton of sales because of your unique angle, and then you have more than enough proof to show a publishing house that you're worth taking a "chance" on.

      Either way, you should go for it!

      Yani
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  • Profile picture of the author WSPcpa
    Thank you for the support folks!

    I'm reading Guy Kiyosaki's Author, Publisher, Entrepreneur currently - anyone have some good resources for first time publishers?
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  • Profile picture of the author origin
    Originally Posted by WSPcpa View Post

    Am I facing certain failure?
    Take one of the sub topics like "Raising Capital" for example and write the book. Just do it. Assume it is going to be a failure (I am not being negative) as even if you do not sell a single copy you are going to learn VALUABLE lessons in the process of creating and selling your first book.

    So yes, assume with your first book that it is going to be a failure but do no see it as a negative, see it as a practical lesson in writing and selling books! My first couple of projects were all failures but I learned from each failure and applied the lessons to the next project. If your first book is NOT a failure then you will be "pleasantly" surprised!

    The bonus is, once you have published your first book you will have "instant credibility" for your second one, because now the second book is written by a "published author".

    I know Robert Kiyosaki brags that he is a best SELLING author. He learned the process of SELLING by writing his books. He admits he is not a great writer, but he is a great SELLER. So learn the ropes by DOING it. There is no substitute for DOING IT and gaining that valuable experience.
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  • Profile picture of the author waterotter
    WSPcpa,

    You might also consider becoming an Instructor on Udemy by offering your info in the form of a course/courses!

    Jody
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  • Profile picture of the author Nightengale
    WSPcpa,

    As Alexa said, as a CPA, you're not exactly unqualified.

    Certain failure? Of course not! Don't assume you'll fail. Done right, you won't.

    And I happen to know a little bit about this. My business coach is Sheri Keys (formerly Sheri McConnell), founder and CEO of the National Association of Women Writers. With her guidance, I published my first book (print) in 2010. (Boost Business Online: How to Attract More...Boost Business Online: How to Attract More... ) I've been VERY happy with the result.

    Having done this, I'd recommend:

    1. Know what your ultimate goal is BEFORE you publish.

    Do you want to become a "published author" for credibility? Do you want lots of book sales? New York Times "bestseller" status?

    Just publishing a book is a very different thing from pushing it to bestseller status. Achieving bestseller status is a lot more work, but definitely achievable.

    In my case, I wanted the credibility, plus I wanted to use the book to build my list and business. So "bestseller" status held almost no interest for me with my first book. In fact, I would have succeeded even if I'd never sold a single copy, because just getting the book done and using it to approach JV partners, etc. was my goal.

    I'm MUCH more likely to land a JV deal than most IM wannabes, just by virtue of being a published author.

    But my book DID sell. Most copies were sold through my company and JVs, not Amazon. So much of the book's success was "behind the scenes", very different from traditional book promotion and sales.

    2. Decide how you'll publish.

    Print or e-book?

    Most Warriors will tell you to do an e-book. But a print book still holds a lot more credibility for the Average Joe on the street. Same goes for the media too. A physical book holds a lot more weight when you're in front of a television camera.

    I'd recommend doing print publishing, but if you'd like to start with a e-book first and then graduate to print, that's fine too.

    Self-publishing or traditional publishing?

    As Alexa said you can definitely approach traditional publishers. For anyone writing a book even remotely related to their business, I'd strongly recommend self-publishing for two primary reasons: 1) speed and 2) complete creative control.

    If you go through a traditional publisher, you'll spend A LOT of time landing that publisher, mostly waiting. First, you'll need to get an agent. Both agent and publisher typically require a book proposal and 3 sample chapters. Then your agent will shop that proposal to appropriate publishers.

    If your proposal is accepted, you'll receive an advance and complete the book. Traditional publishers generally operate on an 18-month timetable before the book ever sees the light of day. (Can you wait that long?)

    Once the book is published, you won't receive another nickel until and unless the book earns back it's advance. After that, you'll receive a royalty, a percentage of book sales.

    The publisher retains complete creative control (including the right to change your title, change your concept, etc.). You will be able to buy books at a discount for promotion, but it's still fairly pricey. (I can get my book actually at cost for promotion, which makes promotion much more financially feasible. Traditionally published authors can't do this.)

    You, the author, are expected to do all marketing. Traditional publishers do not do marketing except for their top-level, celebrity authors.

    3. I published through Wyatt-MacKenzie Publishing, a complete, one-stop shop for self-publishers.

    They handle the book cover design, getting the Library of Congress number, the ISBN, internal book layout, getting me registered with Lightning Source (the printer used by all of the big, traditional publishers), etc.

    I only had to worry about writing and editing the book. Nothing further was required on my part.

    I can now print my book on demand and it's available "to the trade", meaning any bookstore can order it through their systems, anyone can order it on any of the online stores, etc.

    For entrepreneurs who want to use a book to build their business, I strongly recommend self-publishing. Traditional publishers retain complete creative control, but bear all of the costs of publishing the book. Self-publishers bear all of the costs, but retain all creative control and can get their books at cost, which becomes important for using the book to promote their business.

    There is no one right way to do this. You can use a company like Wyatt-MacKenzie, Morgan-James (Jeff Walker used them for his first book which JUST launched this past month), Amazon's Create Space, etc. Some offer more comprehensive packages and some just do the printing and have you hire your own book cover designer, etc.

    Hope that helps! Let me know if you need some resources.

    Michelle
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    • Profile picture of the author DeePower
      To the OP, I know a bit about book publishing and coincidentally your topic of entrepreneurs. I'm the author of two books on raising capital, one on business planning, and one on the book publishing industry, all published by traditional New York publishers -- okay one publisher was in Chicago.

      We -- I have a writing partner -- had probably 10 years of experience in helping entrepreneurs with their business plans, forecasting, market research and finding capital before writing our first book.

      I contacted our first publisher by email and asked if they were interested in a book on venture capital. Heard back the next day. The publisher took less than two weeks to offer us a contract based on our expertise and that we had published interviews with venture capitalists and angel investors on our website. We also had completed original research based on surveys of hundreds of investors. The results were picked up by newspapers across the country and resulted in us being interviewed as experts.

      We got the second book contract right after we finished the first book. The first book was submitted in September and published in February that's seven months not 18 months.

      If you want to publish a book, I would suggest lining up a few of the successful and not-so-successful entrepreneurs for interviews. Turn the interviews into articles with your suggestions for improving the not-so-successful companies and submit to major business publications. Once you have several writing credits under your belt, that's when you start thinking about book publishing.

      Your first task is determining why your book will be different from all the other books targeted to entrepreneurs. Our last book is on business planning. It's different because it focuses on small businesses and takes the mystique out of the business planning process. It's down to earth with practical advice. It also is different because we included examples of each section of a business plan.

      Your approach might be something like "failing on your way to success."

      As far as losing creative control -- we didn't. The publisher, all three publishers, respected our experience, and didn't require any material changes. They copy edited the book and that was it. As far as the cover artwork, I have no idea what makes a good cover and what doesn't. The publisher does.

      The publishers also marketed the book to bookstore buyers, sent out a number of press releases and set up a radio interview tour for us. They also sent out review copies to their list of reviewers and to anyone we asked them to.

      Best of Luck
      Dee
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      • Profile picture of the author DeePower
        To query either literary agents or publishers for nonfiction you will need:

        Cover letter including why your book is different, why you're the best person to write the book, your experience and credentials in one page.
        Synopsis -- one page
        Detailed chapter outline
        Sample chapter - doesn't have to be the first chapter
        Competing books
        Target market -- who will buy your books
        Your platform -- your website, Facebook page, newsletter subscribers, past media coverage, Twitter followers and so forth
        Your marketing strategies such as presentations you've lined up, announcing the book on social media, your blog or website, queries to publication for articles relating to the book. It doesn't mean spending money for advertising.

        Dee
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  • Profile picture of the author miklanderson2
    Everyone has to start somewhere. Writing books and self-publishing them is a great way to position yourself as an expert in an industry.

    I've published a number of books under pen names that are completely unknown in the niche in which the books are published. What usually happens is the first book I publish doesn't do great, but after I've published 3 or 4 books using the same pen name and done a handful of free promotions (and a bit of marketing) all of the books start selling much better. Once people start seeing your name (or pen name, in my case) all over the place, it becomes hard for them to ignore you.

    Of course, you're going to need high-quality books that get glowing reviews from the people that download them. A few bad reviews at the beginning of a campaign can completely kill any momentum you have.
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  • Profile picture of the author writeaway
    Writing the book's not the problem. Distributing it is your key challenge. Thankfully, this has gotten much easier thanks to social media.
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  • Profile picture of the author BizQ
    Writing a book is the easy part. What you should focus on is the marketing. How are you going to build a platform to market yourself? That is what publishers will want to know, and if you choose to self publish (which I highly recommend), then you still need to have a platform.

    So while you are sorting this all out, start thinking of the marketing. Because like I said- writing the book is the easy part.

    Good luck.

    P.S. You might also consider joining the Kindle forum on here. There are some good tips in there that make it worth it. There are also some groups on Yahoo about self publishing if you choose that route.
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  • Profile picture of the author redchillies
    We are pals I am also trying to write a book, my book is a collection of tales. Along with digital, I am planning for print edition as well. I will go through self publishing route, get book available on amazon.in etc. I will also try to sell copy of books myself using online marketing tricks.
    Writing a book require lot of patience and lot of motivation. Many times I have second thoughts and feel that no-one will purchase the book. I have already created a facebook page for my upcoming book & I keep on introducing characters on page from time to time. Once a while when motivation level is real down, I read comments of people and it gives me some energy to restart writing.
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    • Profile picture of the author JtxTop
      You may try Kindle, Clickbank or distribute it to ebook sites
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      • Profile picture of the author ZhaoAnXin
        I think the presupposition in the question about how much of a level of authority you need to publish a book is a cart/horse problem.

        As others have mentioned - the value of writing a book is the positioning it gives you with your market.

        CPA and Author of XYZ, the most sought after training/book/resource for ZYX group

        is a lot stronger than

        CPA.

        Also - I would publish on Kindle as other people have said, but I would definitely also publish as a print edition as well.

        I have a couple of non-fiction books, and the hard copy books far and away outperform the kindle versions in terms of profit.

        The kindle books do more volume, but it's because I price them lower than the print books.

        If you price the print edition at $27, you can expect about $17 per sale or so with Createspace for example.

        If you sell 20 copies a month - that's $240, and if you can be self disciplined about the money, that is a good amount for initial advertising/PPC cost, which you can scale up after you start making more.

        The other thing I would suggest is doing a LOT of video marketing.

        I haven't done nearly as much as I used to in the last few years, but it is very effective.

        If you're talking about topic X in the video, just do 10 seconds of credentialization at the beginning of the video:

        "Hi, it's so and so. Author of XYZ [hold up copy of the physical book], and creator of the PQR system which [USP/Benefit]. . . Today, I want to talk about one of the most important X's facing ZYX group... Have you ever..."

        And then go right into your content.

        The effect of just showing the physical copy of a book you wrote related to the topic at hand and as a kind of proof for your positioning, in a quick, off handed way shouldn't be under-rated.

        Going with a print copy as well as a digital version like Kindle is generally a no-loose situation.

        You increase your positioning with your market. At worst you should be able to generate a decent advertising budget just from paperback sales, and at best you could do quite well.
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        • Profile picture of the author rwyp
          I firmly agree with ZhaoAnXin and what others have said.

          Writing a book actually builds credibility even if its a crappy first book. The hardest part is devoting the time and research. Will it make you a million dollars likely not but it will give you loads of credibility. Like anything in life after your first book every one after it is easy.
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          • Profile picture of the author tonyclif
            If you search "23,232" in the WF search box (without the quotes, and with the comma), you should find a WSO by Bryan Harkins which shows how to publish an ebook on Amazon for Kindle for the first time.
            I understand other advice above to publish a "real" book, though I think the Kindle path could get you started and use it as a virtually no cost method to test the water
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