How Do You Fight Shiny Object Syndrome?

62 replies
Shiny Object Syndrome (Objectivius Shinium Syndromus) - bouncing from one (supposedly shinier) money making opportunity to another.

It's most tempting to new Internet marketers ( although many experienced are embarrassed admitting to having it). Most I.Mer's have been tripped up by it, distracted by it and ... even destroyed by it.

Have you ever had Shiny object syndrome? How did you get out of it? And most importantly, how do you stay out of it?

For example, I had it for a little under two years when I first started.

I remember thinking, "so many opportunities ... so little time." The words Ground Floor Opportunity ... Easy Money and ... Be Your Own Boss always grabbed my attention.

But, if I didn't see any money after a few months (or weeks) I'd always seem to notice what looked like a better opportunity.

I broke out of Shiny Object Syndrome when I got tired of starting over and wasting money - while having nothing to show for it.

So, I decided to focus on my passion (Niche Marketing), whether I made money with it or not (which I didn't for a whole year). But it was my passion so that made it easier to focus, persist and ignore other shiny objects.

What's your story?

Thanks for sharing because I know most people resist talking about Shiny Object Syndrome when it applies to them personally. Everyone has advice but few will admit they've ever had it.
#fight #object #shiny #syndrome
  • Profile picture of the author BizQ
    I learned that I need to write down my goals and detailed plans on how to reach them. Once I did that, it became easier to tell myself NO. If the plan is right in front of my face then I have no choice but to focus.

    I do still have a domain name registration addiction, but I can live with that.
    Signature

    {{ DiscussionBoard.errors[9357587].message }}
  • Profile picture of the author Phillip Nguyen
    I totally agree with you Niche Man, I was in that situation as well.

    "What is the best way to make money online" or "Wow, this looks so easy, I have to know the secret"
    You get into this endless loop with so much positive expectancy but at the end of the day you have nothing to show for it.

    Once I found a mentor and stuck to one method, it was much easier to focus on developing the skills to master that method, which in turn gave me results.
    {{ DiscussionBoard.errors[9357612].message }}
    • Profile picture of the author ashvive
      Before diving into different opportunities i need to research the life out of it or the niche or whatever it maybe before i commit.
      {{ DiscussionBoard.errors[9357622].message }}
  • Profile picture of the author Benung
    Yes I also have this syndrome and Ms. BizQ was right in writing it down. Maybe I should start it now and display it everywhere. Maybe it will be perfect in my reading glass and put a little note in it;-)
    {{ DiscussionBoard.errors[9357691].message }}
  • Profile picture of the author Marco Moeschter
    I had it as well as I guess almost every marketer here on the Warrior Forum. I noticed after awhile that jumping from one offer two another is not bringing me money. And there is no point actually to buy a course about cpa when you do kindle books for example.

    It was hard to get all the distractions out off sight but when you wanna be successful then you have to concentrate on just one method or product and stay with it until you successful with it.
    {{ DiscussionBoard.errors[9357703].message }}
  • Profile picture of the author thisisraz65
    I try to stick with my plan.
    Shiny object syndrome was responsible to waste my couple weeks or months
    Signature
    No signature right now
    {{ DiscussionBoard.errors[9357909].message }}
  • Profile picture of the author AffGuides
    Just remember, anything that promises instant profits, push button profits, automated profits, etc - anything like that at all - would not be being sold if it actually worked as described.

    If I found a way to push a button at night and wake up with $1000 more in the bank, I sure as hell would keep that a secret to the grave.

    Don't buy into that junk.
    {{ DiscussionBoard.errors[9357941].message }}
  • Profile picture of the author littledan
    I think that every biz op person goes through this to some extent at some time, I certainly did, and still do to a much smaller extent.

    I have spent hundreds of £ over the past 8 years from buying and running numerous biz op's and giving up or failing at most of them. Ironically the one business plan I started early on and kept going during all the others was email marketing. I have changed the business model dramatically since I started it 6years ago, and spent a massive amount of money trying to get it right, but I kept going and it is now my biggest success to date.
    Signature

    Learn how to make more money while working less with high ticket commissions and a top tier business! > www.22s.com/242161 <

    {{ DiscussionBoard.errors[9357997].message }}
  • Profile picture of the author Alex Leizerovich
    This is very addictive and i think there are a 2 phases to this.
    1. When you are just starting there are the programs that promise you'll
    make instant money within the next hour and push button stuff.
    I had this one when i didnt know much about internet marketing.
    Usually when you aducate yourself and understand that it takes time to build a stable business this one is gone.

    2. When you already understood the first one. but lets say you already started building a business. but then there are many thing to learn like traffic, list building, facebook and more. This one is very tricky and I have to say i still fall into to this sometimes. Many times the products are actually good and helpfull. But its just ruins your focus when you get 10 wsos about traffic, social marketing and more. MY way is to remind myself that no matter how good looks the newest product, i wont buy it unless i already implemented what i bought before.
    {{ DiscussionBoard.errors[9357999].message }}
  • Profile picture of the author helisell
    Start working a plan and then unsubscribe from every email list that
    might be sending info about shiny objects.

    Don't panic that you'll be missing anything because the shiny
    object you miss in the next email will be out of fashion/out of date/ suerceded
    in the email after that.

    Ignore all the new stuff until you've made money with what you're working on.

    Get a mentor...they'll tell you the same thing.

    Good luck

    .
    Signature

    Making Calls To Sell Something? What are you actually saying?
    Is there any room for improvement? Want to find out?

    {{ DiscussionBoard.errors[9358003].message }}
  • Profile picture of the author NK
    It can be really hard to resist the temptation, especially for someone who is new. But this is usually what I do.

    Take a step back, do some research about it and let it sit for a day or two. By then the hype would have hopefully died down so you'll be able to take a look at it more objectively.

    Ask the usual questions: Do I really need this? How does this fit into my plan and strategies?

    Most of the time you won't even have to do that because once you've done your research, you'll most likely realize that you don't really need or want it.
    Signature

    Affiliate Link Cloaking & Tracking Software - The most powerful tool available for affiliate marketers who are sick and tired of making way too little money!
    {{ DiscussionBoard.errors[9358115].message }}
  • Profile picture of the author ashabe
    It's a real problem and as mentioned, you make recurring money out of consistency.

    I consume very little content, I don't care about my competors, I focus only on my customer's problem and how to solve it greatly. That helps.

    It's not a sprint, it's a marathon
    {{ DiscussionBoard.errors[9358128].message }}
  • Profile picture of the author Brendon Zahrndt
    You don't.

    Shiny Object Syndrome is your friend, if you treat it right.

    Buying products you'll likely never implement or put to use can still be wildly profitable. It's a great way to reverse engineer sales funnels and product structures, for one.

    I set aside a budget every month for products that have great sales pages and are brought to the market by well known marketers so I can see the back end and all of the other elements. It really helps me organize my brain when it comes to product launches and trying to figure out what-goes-where.

    SOS is something that I have embraced and made a strength and not a weakness.
    {{ DiscussionBoard.errors[9358135].message }}
    • Profile picture of the author gthapalia
      Good post man. I didn't look at it that way. But now I'll definitely will.
      {{ DiscussionBoard.errors[9372488].message }}
  • Profile picture of the author Matt Feast
    Originally Posted by The Niche Man View Post

    Shiny Object Syndrome (Objectivius Shinium Syndromus) - bouncing from one (supposedly shinier) money making opportunity to another.

    It's most tempting to new Internet marketers ( although many experienced are embarrassed admitting to having it). Most I.Mer's have been tripped up by it, distracted by it and ... even destroyed by it.

    Have you ever had Shiny object syndrome? How did you get out of it? And most importantly, how do you stay out of it?

    For example, I had it for a little under two years when I first started.

    I remember thinking, "so many opportunities ... so little time." The words Ground Floor Opportunity ... Easy Money and ... Be Your Own Boss always grabbed my attention.

    But, if I didn't see any money after a few months (or weeks) I'd always seem to notice what looked like a better opportunity.

    I broke out of Shiny Object Syndrome when I got tired of starting over and wasting money - while having nothing to show for it.

    So, I decided to focus on my passion (Niche Marketing), whether I made money with it or not (which I didn't for a whole year). But it was my passion so that made it easier to focus, persist and ignore other shiny objects.

    What's your story?

    Thanks for sharing because I know most people resist talking about Shiny Object Syndrome when it applies to them personally. Everyone has advice but few will admit they've ever had it.
    Yeah! I totally agree with The Niche Man, Shiny Object Syndrome is a nightmare to get out of. The Grass is greener on the other side NOT!. But when you find a good ground its time to stop looking around at different products & considerate on your Goal.
    I have found a Company called Inner Circle to Riches, Owned by Paul Lynch. This is a great platform & great products you can resell as your own with over 70% Commissions! Brilliant Step by Step Video's
    {{ DiscussionBoard.errors[9358165].message }}
  • Profile picture of the author Sheila Ross
    Well, this syndrome mostly attack newbies who have got an idea in the back of their mind that internet is full of money. When something is too good to believe, you should never believe it unless you have any proof. . This is the only way to get rid of this kind of syndrome.
    {{ DiscussionBoard.errors[9358239].message }}
  • Profile picture of the author gjabiz
    By having a written plan of action.

    gjabiz
    {{ DiscussionBoard.errors[9358557].message }}
  • You fight 'shiny object syndrome' by being your OWN shiny object!

    Too many people want to create something that 'sells.'

    Too many people want to promote something that 'has a good margin'

    Too many people 'don't care what it is, so long as it makes them money.'

    However, that is NOT an entrepreneur.

    An Entrepreneur is someone that creates something that they are passionate about. Something that they would do for free. Something that truly benefits the world - and people are willing to trade their capital to learn, become, or use.

    If you find yourself working at a job you hate - and then coming home and doing something in your free time a LOT, then learn how to capitalize on those things you do in your FREE time.

    Why? Because that is what you're passionate about.

    AT THAT MOMENT marketing the item becomes a part of you, and is INSTINCTUAL. It is automatic. You know your sales pitch, you know your market, and you cannot shut up about it.

    It's not signing up for a program to market for you. It's not signing up 'under' someone.

    It's you.

    You're the shiny object that is going to change the world - because NOW you're hyper focused.
    Signature
    Famous for my '$1000 dollar challenge,' I've been teaching people how to DOMINATE on eBay for YEARS. Sell 100% of your items FOR A PROFIT. Rank higher, sell faster, sell more, and DESTROY your competition with a data-based approach. Quit listening to Guru's-in-training! Click now below!
    {{ DiscussionBoard.errors[9358588].message }}
    • Profile picture of the author The Niche Man
      Originally Posted by Auctiondebteliminator View Post

      You fight 'shiny object syndrome' by being your OWN shiny object!

      Too many people want to create something that 'sells.'

      Too many people want to promote something that 'has a good margin'

      Too many people 'don't care what it is, so long as it makes them money.'

      However, that is NOT an entrepreneur.

      An Entrepreneur is someone that creates something that they are passionate about. Something that they would do for free. Something that truly benefits the world - and people are willing to trade their capital to learn, become, or use.

      If you find yourself working at a job you hate - and then coming home and doing something in your free time a LOT, then learn how to capitalize on those things you do in your FREE time.

      Why? Because that is what you're passionate about.

      AT THAT MOMENT marketing the item becomes a part of you, and is INSTINCTUAL. It is automatic. You know your sales pitch, you know your market, and you cannot shut up about it.

      It's not signing up for a program to market for you. It's not signing up 'under' someone.

      It's you.

      You're the shiny object that is going to change the world - because NOW you're hyper focused.
      Woh! That would make a great half time speech. My ex coach wold be proud you.

      Listening to that makes me feel like running through walls. Good job.
      Signature
      Download "Free 80 Page E-Book"
      "201 Ways To Live Better On Less Money".
      "Because The Easiest Way To Make Money is ... ... By Saving Some First!"
      {{ DiscussionBoard.errors[9359004].message }}
  • Profile picture of the author AndreaBlom
    Something I really like to do is, wherever I work, I'll place encouraging sticky notes everywhere. Not to remind me of things to do, simply to keep me encouraged to continue down my current path.

    You start to jump around when your mind believes you need something better. This kind of positive reinforcement keeps my mind believing that I'm doing the right thing.
    Signature
    For daily network marketing wisdom
    and live, weekly training,
    like my Facebook
    .
    {{ DiscussionBoard.errors[9358820].message }}
  • Profile picture of the author Josh Mayers
    Hey,

    Thanks for your post!

    When I was a newbie, this syndrome was heavy! I think this is because many people still continue to search for that "magic button" . . . . that just doesn't exist!

    I believe many people have a lottery mindset with internet marketing, and don't expect to put tons of work in to get life changing results.

    Really, I shifted my thinking and my focus to pick one business, and stick with it. Once I did this, not only did I start seeing results online, but I was able to overcome the "shiny object syndrome."

    One tip that I would recommend for newbies is to completely ignore their email inbox and only watch for things that are important for their primary business because regular email inboxes are FLOODED with all sorts of spam and affiliate offers.

    -Josh
    Signature
    Learn How I Went From A Dreadful Day Job To $1,000+ Paydays Online...
    ~ www.LimitlessLivingEnterprises.com ~
    {{ DiscussionBoard.errors[9359015].message }}
  • Profile picture of the author Mark Tandan
    Hire a mentor or coach - and pay good money. The investment itself will tell you to take one direction seriously. And the mentor should have the backbone to hold you accountable to your plan.
    {{ DiscussionBoard.errors[9359023].message }}
  • Simple:

    Get a coach, check his testimonials and income proof.
    Follow his steps and dont change anything from what works for them.
    Keel repeating the copy until you master the system and skills needed to earn your first income.
    Once you earned and proven to yourself it works, then you can investigate other passive income streams you can feed to your bank account

    Joe
    Signature
    Need a Coach to generate leads and TRIPLE your online business income?
    Let me Inspire and Empower You!
    {{ DiscussionBoard.errors[9359048].message }}
  • Profile picture of the author gcbmark20
    Hi,

    For me it's having a clear cut and precise plan in place that I can follow every single
    day and one that I truly believe in.

    That way you're not spending time reading emails, clicking around and getting
    sucked in by all the offers out there.

    Truth is that something looks completely different and SHINY and NEW
    because it has been created by someone who has made a certain system
    or strategy their own.

    All the best guys,
    Gavin

    “Identify with excellence, put your name on your work, and both your work and name will stand the test of time.”
    {{ DiscussionBoard.errors[9359055].message }}
  • Profile picture of the author thedanbrown
    I fought shiny object syndrome for almost 8 months. It's tough. When I was first starting out I was still in University so shiny object syndrome was terrible for me because I was so attracted to "overnight cash"

    In reality though it doesn't exist. And funny enough it was a talk I had with my marketing professor that gave me clarity on this. The analogy he used was that all these products, all the information out there, all the opportunities, these are like doing your homework. So if you're taking a big math exam, but you end up studying for economics instead, well when it's exam time you're going to get smoked.

    But, if you study the right material (ie. buy products that teach you something you need or that is useful) and then you walk into that exam super confident (start marketing and implementing the training you bought) then you're playing a whole different game. See, it's all about implementation. You can't just study and hope you get results, because you're not putting anything into practice.

    Anyways, enough of my rant. Sorry to drag on but this analogy really helped me 4 years back, and it literally changed my life, so I hope it can do the same for you.
    {{ DiscussionBoard.errors[9359190].message }}
  • Profile picture of the author Stuart Walker
    I did buy a fair few products to begin with (and still do not because I have the syndrome but to review and recommend / not recommend for my list) but thankfully I realized early on I had to be the one selling and not the one buying if I wanted to make cash so I started focusing a bit more.

    Still sometimes I see myself being drawn in by a banner ad or sales copy and checking something out but not to the point of dropping everything I'm doing because it promises the world. Even when I see what could be golden opportunities today I usually won't get involved as I have my current projects to work on.
    {{ DiscussionBoard.errors[9359550].message }}
  • Profile picture of the author magiccash
    I must admit it. This has held me down for almost nine years. I was a newbie and didn't know much about IM.

    But here are my lessons:

    First, have a business plan for your online business.

    Two, agree with Niche Man on passion. I've been married to the concept of internet wealth since 2005. I just made my first $3 last year. It's my heart.

    Be realistic. If it's that easy, 95% of IMers will be rich. So for me, it begins with knowing the most important thing. My list.

    And the need to train to develop the necessary skills.

    That's all.
    {{ DiscussionBoard.errors[9359623].message }}
  • Profile picture of the author DubDubDubDot
    Originally Posted by The Niche Man View Post

    How Do You Fight Shiny Object Syndrome?
    By reminding myself those shiny objects are just polished turds.
    {{ DiscussionBoard.errors[9359690].message }}
  • Profile picture of the author Edwin Torres
    Have a clear goal in your mind. Write it down. Now pick a strategy, and only follow that thing. Ignore everything else that is a distraction.

    The way to beat shiny object syndrome is to unsubscribe from anybody who just sends constant promotions. Try to distance yourself away from all that.

    Also, only focus on one thing that you know will make you money (for ex: email marketing)

    Good luck
    {{ DiscussionBoard.errors[9360222].message }}
  • I had it for several years until I learned what I needed from an online business, due in part to my SOS. I tried so many things, that I learned what I didn't want. So when I learned, through trial and error, what I felt I needed according to my personality and interests, I was finally able to find it and focus on that.
    {{ DiscussionBoard.errors[9360355].message }}
  • Profile picture of the author azwanarjan
    Action. Action. Action.
    Stop buying, start selling.

    Save money for advertising. This is how i break my shiny object sindrom. :-)
    Signature

    FREE: Learn how you could convert Each Optins Into Cash! Click Here

    {{ DiscussionBoard.errors[9360719].message }}
  • Profile picture of the author Ihate9to5
    Keep focused on one project until it bears fruit.Stop being a bookworm and implement what you have learnt.
    Signature

    Life is for living

    {{ DiscussionBoard.errors[9361529].message }}
  • Profile picture of the author BizOnTheWeb
    I have to admit....I fell prey to the exact same thing. It's pretty vicious. Until one realizes the issue is with him- or her-self (and not necessarily the "failed" opportunities), success won't be had. I had to realize that there was much more to learn about marketing before I even began to see little successes. I had to approach my online business just like a real business - because it is a real business!
    {{ DiscussionBoard.errors[9361545].message }}
  • Profile picture of the author sujit1717
    Whether you find it stupid or it is lazy to you. Please write your goal and check it in.the morning. Break down the goals. Seriously, even if An Idea comes me at night. I woke up to write it. Because I know my mind will say, Hey sujit just sleep.man. You can write it tomorrow. dont worry you ll not forget. Eventually I always forget. By writing down you are pressurising yourself to do work. 98 percent of the people have this disease. You have to train your mind .
    {{ DiscussionBoard.errors[9361895].message }}
    • Profile picture of the author The Niche Man
      Wow! Thanks to everyone who has responded so far. Many excellent responses.

      If one person reads this and is inspired, encouraged or more informed in some way, that's golden.

      I realize talking about your mistakes and faults is not the easiest thing to do or reveal to a bunch of strangers. Some who may even be your competition, but it can also be liberating at the same time.

      I would like to have seen more of the older veterans respond. But I realize not everyone will want to respond to this type of personal question.

      Some may be concerned with image (The Big "I").

      But to those who responded so far , thanks again for helping someone feel ... "They're not the only one going through this - And there's a way out!"
      Signature
      Download "Free 80 Page E-Book"
      "201 Ways To Live Better On Less Money".
      "Because The Easiest Way To Make Money is ... ... By Saving Some First!"
      {{ DiscussionBoard.errors[9364456].message }}
  • Profile picture of the author Raydal
    You are more likely to fall for SOS (pun intended) if you are in trouble.

    In the dessert where it is hot and people are thirsty is the place where
    most people see distant pools of cool refreshing water. People who are
    mostly in need of money are the most vulnerable to fall for the trap that
    there is an easy way to make money.

    That's why most people would admit that they fell for this trap early in
    their quest to make money online--they were in need of money. The worst
    money decisions you can make is when you don't have much of it. It's
    the nature of the beast.

    To a hammer, everything looks like a nail.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
    {{ DiscussionBoard.errors[9364849].message }}
  • Profile picture of the author celente
    I put on all my calendars. BUY 1 WSO a year!!

    Yes, 1 WSO that is it. Then make sure its going to help my business!! And work, and test the strategies until it does.

    Everything else is just fodder!

    Buying WSO's and products and then trying to go onto the next shiney object, will not make you money.

    Sitting down, and pulling your finger out!! and building a real business, that gets fresh leads everyday, NOW that is a REAL business if ever I saw one. And again, the rest is all fodder.

    Above I just gave you business fundamentals of Multimillion dollars companies which have been formed since 1800's....and practically nothing has changed, its just easy for us to do, becuase we have the internet.
    {{ DiscussionBoard.errors[9365924].message }}
  • Profile picture of the author Trey Morgan
    I think the best way to fight shiny object syndrome is to sit down and calculate the amount of money you have spent on shiny objects, and then calculate how much money you have made from those shiny objects. If you've made less money from the shiny products than what you spent on them, then you'll probably come to your senses and see that you're just wasting money chasing a feeling instead of working towards real success.
    {{ DiscussionBoard.errors[9367684].message }}
    • Profile picture of the author The Niche Man
      Originally Posted by tvon View Post

      I think the best way to fight shiny object syndrome is to sit down and calculate the amount of money you have spent on shiny objects, and then calculate how much money you have made from those shiny objects. If you've made less money from the shiny products than what you spent on them, then you'll probably come to your senses and see that you're just wasting money chasing a feeling instead of working towards real success.
      Good point, but if I had done that when first starting out I may have had thoughts of jumping off a ledge with the amount of money I spent. We're talking down payment for a house money.
      Signature
      Download "Free 80 Page E-Book"
      "201 Ways To Live Better On Less Money".
      "Because The Easiest Way To Make Money is ... ... By Saving Some First!"
      {{ DiscussionBoard.errors[9368244].message }}
  • Profile picture of the author fatchap
    The whole IM world is built on shiny object syndrome.. Lots of 'gurus' making lots of money with the latest 'best offer ever'. That's why it has such a poor reputation. The basics remain the same as ever and start with hard work and focus, just like a proper job. But we all spend varying amounts of cash before we realise it
    {{ DiscussionBoard.errors[9367800].message }}
  • Profile picture of the author Eugen Prodan
    Originally Posted by The Niche Man View Post


    And most importantly, how do you stay out of it?

    Everyone has advice but few will admit they've ever had it.
    I'll admit that it happened to me as well.

    The sooner you realize that your decision to buy was based on emotions, and not on logic - the better for you. Frank Kern calls it Primary Driver Emotion (PDE) high. People get that "PDE high" by reading/watching that sales letter and for a moment they feel like that product will get them the desired outcome for sure [(cough) (cough) Thanks, marketers!]

    But anyhow. One good cure would be to find yourself a good mentor. Do your research on who's a good mentor in your niche and invest that money in a mentor. That's a way to be more focused.

    Now back to buying more WSO's!
    Eugen
    {{ DiscussionBoard.errors[9368057].message }}
  • Profile picture of the author Yvon Boulianne
    I love new shiny object, i don`t fight them, i embrace them lol

    Seriously i just make sure i don`t spend too much on them, focussing on low price and on free stuff is my key.
    {{ DiscussionBoard.errors[9370517].message }}
  • Profile picture of the author N4PGW
    Niche Man, I fell into it as well. I can tell how and why it happens.

    It is a part of the system we use everyday. In any other niche, this process is harmless to the buyer, but in the IM, MMO niches, it poisons the buyers.

    It is the sales funnel process, that we use and teach others to use. The problem with me was my first exposure. I found a free report and it had an upsell. I think I passed on the upsell, but when I confirmed my email address, I was taken to a download page with about 20 downloads for the product, and another unknown number of "free bonuses".

    I did not understand that these bonuses were optional. I went to download them and had to leave my email for them. I started the process after work one evening when I got home about 6pm. I was up until 2AM downloading the "free" system with "Everthing" I needed to know.

    It was all really exciting! I discovered that I needed a blog, and I had one. I needed SEO and a host of other things. And everyone was another book I had as a free bonus, or product.

    The thing is, I went to bed thinking tomorrow I would get started. But I had email. My inbox was so full, I had time to eat dinner before it finished downloading the hundreds of emails. (internet was slow at that time for me.)

    And there it was again. More information I needed right away to get started.

    Call me slow if you like, but it took me two days to realize I was being 'played' by some strange system I would not learn about for another year.

    By then, I was excited to have all this free information people paid hundreds or thousands of dollars for. But, guess what..... To this day, I have no clue what the first product was or from where I got it. That marketer never got a dime from me and lost me because he gave me free bonuses.

    But the system worked. I had been conditioned to get the information before it was deleted or removed or increased in price. I started collecting it and going through it. But, every piece had some "secret" gem and I was trying to make sense of it all. Then I ran into a JV Giveaway.
    This continued for over a year before I got a hint of what a sales funnel was from someone named "Brown". I spent over a year picking out the puzzle pieces from all the different reports and finally mapped out what I belived to be a typical email list profit funnel. I only knew it as the "brown" system.

    I recently found my flow-chart sketch of my "Brown System". It was so complicated, I think I cried till I laughed. It was literally years of work that went no where. It was huge, it took up 6 pieces of paper taped together. there were funnels pouring into other funnels into other funnels and back into themselves again.

    During that period, I diversified into many of the teachings of the courses. I had dozens of blogs, I started posting resale rights products on squeeze pages, I bought a lifetime autoresponder and had started trying to create this monster I had mapped out.

    Finally, I got a hold of Liz Tomey's course that explained the simple affiliate marketers list building funnel. There weren't but six pieces to it, so how could it work?

    I set up a few of them and they actually started to pay off. But, I had diversified so far and started working on some rather expensive courses. I invested about $800 into one counting the cost of the course, the services that were required and other materials and tools. Then, without warning, the people, which turned out to be one person, scrapped all those support systems and I was left explaining myself to my soon-to-be exwife over it.

    I dropped out of IM entirely and we have barely managed to save the marriage, but I am now working in secret without involving money we need elsewhere.

    The Successful marketers and gurus, teachers, whatever you call yourselves, are just doing what you are teaching and have learned is the most profitable approach to marketing. You aren't doing anything wrong, but the system we (including me) use can, and does, poison unsuspecting newbies every day.

    I am not downing anyone here. I am just literally answering your question about why there is such a shiny object syndrome. We are all taught to give a way a freebie, get a name, send them offers, and exchange bonus links to make the most profit.

    A golfer needing to know how to make a straight put will ignore all the offers on how to drive a ball further. He understands it is not a related product. But in MMO, I had no clue that I didn't need to worry about SEO and have a blog network or drive traffic from Google alerts or myspace, or hundreds of other things.

    I combined all my resources I bought or aquired free and filled up a 500 GB hdd and had to move it to a Terabyte drive.

    Today, almost 3 years after I had to drop out, I know what I need and what all the distractions are. I also learned in the past how so many gurus "discovered" these secrets to success.... They took courses from other gurus. In all the material I have, I am constantly seeing where some big name, instant millionaire is being referred to by name as one of the older marketer's students. And how they may have made 3000.00 in the first 30 days from scratch, but it was after they failed at it for nearly a year before they got it right. Or they failed miserably after that month and had to start all over again and change things to get it to repeat the performance.

    Chasing Shiny Objects and PBR (Push Button Riches) is driven into the minds of newbies from their first introduction to the MMO business.

    The answer? Now that we are aware of it, and how it happens, I can only keep it in mind when I build my system. If more gurus (not derogatory) can consider the consequences of using this system on their prospects and buyers, then maybe they can adapt their system to better protect their market.

    I am not writing this to complain or neg anyone or downtalk the sales funnel process. It is important to our success. I am rebuilding mine.

    Like I said, I am answering your question. It's a lot to think about.

    I play golf. In baseball, if you miss three times, you are out. In golf, you can always finish the game.

    Yes, I am over par in IM, but I am still in the game.

    I'll meet you in the winner's box. till then, have a great day.
    Signature

    {{ DiscussionBoard.errors[9370658].message }}
    • Profile picture of the author The Niche Man
      Originally Posted by N4PGW View Post

      The Successful marketers and gurus, teachers, whatever you call yourselves, are just doing what you are teaching and have learned is the most profitable approach to marketing.
      .
      It's the nature of any business, at least the ones who stay in business. We can't blame Las Vegas for peoples gambling problems, or Budweiser for alcoholics. Personal responsibility trumps them all.

      Originally Posted by N4PGW View Post

      You aren't doing anything wrong, but the system we (including me) use can, and does, poison unsuspecting newbies every day.
      .
      I don't know if I would call it poisoning. Maybe tempting, encouraging, or ... selling. That's the nature of a consumer driven society.

      It's up to the individual to say when they've had enough. Not the marketer, business or government in most cases.

      Don't believe me? Try to tell the average woman how many pairs of ("shiny object") shoes to buy. You'd be taking your life in your hands. Talk about shiny object syndrome!

      Originally Posted by N4PGW View Post

      If more gurus (not derogatory) can consider the consequences of using this system on their prospects and buyers, then maybe they can adapt their system to better protect their market.
      .
      That's a thought. Maybe someday do what the Gambling, Alcohol and Credit Card industries do. Contribute toward counseling and prevention programs. Hopefully it never gets that bad, especially if newbies get information like this thread provides.
      Signature
      Download "Free 80 Page E-Book"
      "201 Ways To Live Better On Less Money".
      "Because The Easiest Way To Make Money is ... ... By Saving Some First!"
      {{ DiscussionBoard.errors[9371474].message }}
  • Profile picture of the author JacobLivingstone
    If we were just presented with the product, I guess there would be no SOS.

    Shiny Object Syndrome happens when we stumble across a Sales page. Most sales pages highlight the very best aspects of a product, and as long as some sales pages are, they are quite small compared to the actual product.

    So everything you end up reading about the product is only the good bits. Add to this overt salesmanship and hype of the typical sales page, and you are left with one huge adrenaline rush.

    So when we buy the product, the main motivation may not even be the promise of making money. It may simply be to experience the same adrenaline rush we experienced when read our very first sales page.

    The best thing to do when experiencing an adrenaline rush is to do some gentle exercise until the adrenaline dissipates.

    So yes, my suggestion for overcoming Shiny Object Syndrome is exercise when you experience the first adrenaline rush. Seemingly little to with Internet Marketing, but it will keep you focused and save you a lot of money and distractions.
    {{ DiscussionBoard.errors[9370742].message }}
  • Profile picture of the author Chris30K
    When you're launching a business, the beginning is going to require the most fuel. After you have launched something that builds itself, then feel free to embrace the next new shiny object. Elon Musk is worth $12 billion because of shiny object syndrome.
    Signature

    Chic Fil A > McDonald's

    {{ DiscussionBoard.errors[9371574].message }}
  • Profile picture of the author FrasserBeecroft
    Wow ! Thanks to The Niche Man for this great post and it seems to have sparked a whole host of discussion.

    I have to say to some extent that I am still subject to the Shiny Object Syndrome as I still consider myself somewhat of a newbie.

    I still buy the occasional WSO and the 'latest and greatest' toy out there to make life easier, but now I try and reflect on what I actually need.... DO I really need what's on offer and will it help me build my business ?

    No instead of jumping into the infinite number of OTO's I get a notepad and copy the links to those pages and at a later time either the same day or later I go back and I look at those offers again, but from fresh eyes and usually after I have checked out the main offer. Of course the person selling you the new Shiny Object will tell you that you need their upsell, but I've often found that actually upon reflection I can get by or I already have something similar anyway.

    The biggest thing for me is to make sure that it fits what I need and will benefit me.

    The other things that a lot of people on here are saying are to get a mentor. I now have two ! They are both telling me to learn from my experiences and then tell others. I started a website this year and then got sidetracked from other Shiny Object that I thought I needed.

    Now, after another kick up the backside, I've started to write about my experiences once again, I've cleared my inbox from all those people trying to sell me the next best thing and I'm concentrating on what I have.

    If I need knowledge I can find it, yes it may mean I have to buy something, even a WSO. Now I embrace it and am better for it all.

    Thank you for asking this question. I was in the process of thinking about writing this myself and now you and all the other fabulous people on here have spured me on to write about this on my own site.
    Signature
    {{ DiscussionBoard.errors[9371638].message }}
    • Profile picture of the author gthapalia
      The Shiny Object Syndrome affects every new person coming to the IM world, period. It just depends on your research, and making sensibility of it.
      {{ DiscussionBoard.errors[9372497].message }}
    • Profile picture of the author The Niche Man
      Originally Posted by FrasserBeecroft View Post

      Wow !
      I was in the process of thinking about writing this myself and now you and all the other fabulous people on here have spured me on to write about this on my own site.
      Don't forget to mention where you got the inspiration. The W.F
      Signature
      Download "Free 80 Page E-Book"
      "201 Ways To Live Better On Less Money".
      "Because The Easiest Way To Make Money is ... ... By Saving Some First!"
      {{ DiscussionBoard.errors[9373726].message }}
  • Profile picture of the author EPoltrack77
    Have confidence in what you are doing. Understand that Internet marketing is not flipping a switch and making money. You need to test, test, test or anotherwords optimize! Biggest thing I see newbies think is that they can simply not invest in their business and expect immediate results. Takes time my friend!
    Signature
    Targeted Viewers! All your traffic needs in one spot. Get seen today!
    Click Here Now
    {{ DiscussionBoard.errors[9371849].message }}
  • Profile picture of the author tristatemedia
    that is my struggle right now, i have a $1500 coach and he keeps telling me to focus. i am focused but i think i can do 2-3 things at one time. maybe i am gifted that way
    {{ DiscussionBoard.errors[9372115].message }}
  • Profile picture of the author flyingdutch
    The SOS is created and maintained by the online-money-dream as I've explained in several of my books. IF there was a WSO or whatever that could turn your $10 investment into a 6 figure income, they wouldn't be sold for $10 but they would be quoted on the NY stock exchange as the most profitable investment ever. The 'problem' with these offers is, that they are very low priced. So , fortunately (or unfortunately depending the way you look at it), people WILL buy these 'dreams'. But there is no free lunch on internet. Online business is.... a business. Like any other offline business. Image you had started a project to open a supermarket/shoeshop or whatever. You have found the location, borrowed $100k to renovate the shop, buy your stock etc. Now someone comes along and says:"I have this incredible opportunity XYZ, which will make you a LOT more than your current project". Would you say "Ohh, well, let's just forget about this 100k investment and try something else".

    Of course not. And you should approach an online business exactly the same way. So what to do if you are hooked to SOS? Well, simply stated, forget all these "I sell you a $10 plan for a 6 figure income". But that's a bit like saying to a drug user that he "just has to stop " with his heroin. So what else? If you're into buying WSO's/courses etc. buy something really expensive: $1000 or $5000. And if that doesn't give you the promised 6 figure income (and I can already tell you, it won't), you will be very quickly healed from your SOS.
    {{ DiscussionBoard.errors[9372120].message }}
  • Profile picture of the author Mikej413
    I've been there myself. The thing is you can only do one thing at a time anyway. I'd say it's best to start something then see how it goes without jumping around too much. Many will say you should only have one business or opportunity but I think you can have more than one. It's all about time management. Don't start a second one until your first one is making residual income or until you see the first one is not getting anywhere and is just a waste of time.
    {{ DiscussionBoard.errors[9372238].message }}
  • Profile picture of the author Highway55
    I think everyone goes through the shiny object syndrome at one point. Lengths vary, of course. People seek easy solutions. And, let's face it, GREED plays a big factor - we want big money, fast! Usually a product will promise "big money" and "easy" and "fast" ... Triple-Doozy!

    This forum makes it even worse because most WSOs are "low priced" as well. A 4th very good reason! Crazy, right? Just another reason for some people to buy!
    Signature



    $1 'Set-it And Forget-it' IM Email Series
    With A Multiple Sales Conversion Guarantee!

    {{ DiscussionBoard.errors[9374788].message }}
  • Profile picture of the author extrememan
    Simple answer focus on one project or business opportunity. We all fail and failing is part of this business. Stay laser focused till you make money.
    {{ DiscussionBoard.errors[9375161].message }}
  • Profile picture of the author franergy
    Pick 3 (not the lotto) LOL

    Follow 3 experts (proven and doing what you want to do)
    Get off of everybody else's list (EVERY SINGLE ONE)
    Limit your trips to the WF :-)
    Follow the sage wisdom of your Chosen 3
    And you WILL succeed online
    {{ DiscussionBoard.errors[9375275].message }}
  • Profile picture of the author Mikej413
    Well, it's ok to shop around. Pick ones that are the lowest cost to start with and go with them first. You can always join the more expensive ones later after you are making money with the lower cost ones you started with. Then you use the traffic getting strategies(and sites)that you used to make money with and hopefully you will have more than one income stream.
    {{ DiscussionBoard.errors[9375687].message }}

Trending Topics