Does Ageism Exist In Digital Marketing???

7 replies
Exactly as the title suggests, do you think it's true or have you seen or experienced ageism in the digital marketing world? Is it a young persons industry?

I ask because a good friend wishes to enter the digital marketing arena and after some research online has come to the conclusion that although there is a skills shortage reported, companies are only interested in hiring folks under 35 for jobs like seo consultant, social media consultant etc

Any thoughts appreciated.
#ageism #digital #exist #marketing
  • Profile picture of the author Alexa Smith
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    Originally Posted by zimbizee View Post

    Exactly as the title suggests, do you think it's true or have you seen or experienced ageism in the digital marketing world?
    Yes; I've experienced it, myself. There have been several times that "looking too young" and "being too young" have been held against me, and been awkward/inconvenient for me.

    For several years after I first started as an internet marketer, I had to resort to various different "tactics" to try to conceal my age, because of people's prejudices about that.

    I know that's not the sort of ageism you were thinking of, but it's no less real than the other kind.

    Originally Posted by zimbizee View Post

    Is it a young persons industry?
    I strongly suspect that if you're asking from the perspective of employment opportunities (not our everyday topic of conversation around here!), you're probably right about that, too - and of course that's the other kind of "ageism" from the one I've experienced, myself.

    Originally Posted by zimbizee View Post

    companies are only interested in hiring folks under 35 for jobs like seo consultant, social media consultant etc.
    I don't doubt it. (Though they probably don't admit it openly, and in some countries it might even be illegal to do so?).

    .
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    • Profile picture of the author zimbizee
      Alexa,

      Thanks for your reply, yes here in the uk it is now illegal to discriminate because of age. However companies are getting around it by the clever use or wording in the job adverts, such as young, enthusiastic, dynamic, fresh etc.
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      • Profile picture of the author rdowell
        I'm sure it does exist, however I have never knowingly experienced it.
        I am older 64 Yrs. I think the young or old can experience it. However for me if the person is knowledgeable I pay attention regardless of age.
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        • Profile picture of the author Steve B
          Your friend is experiencing age discrimination which, IMO, is very common. It would be a mistake, however, to assume that it is something unique to Internet marketing.

          Lexy, thank you for pointing out that it affects both ends of the age scale - typically I think of elder discrimination in the workplace but I'm sure you are right that it can hit young workers as well.

          When you stop and think about it, Internet Marketing as a solo entrepreneur provides a great opportunity for those who aren't accepted elsewhere. It's not an easy "fix" for full time income by any means, but it does offer the opportunity for someone of any age to learn, practice, and work his/her way into a very nice working situation.

          Unfortunately, many don't have the discipline or persistence to make this type of self employment a viable career.

          Steve
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  • Profile picture of the author agmccall
    I think it is more "Maturityism" We look at how people carry and present themselves. Older folks can be quite immature at times, myself included, as well as young people. So, if you look and sound professional you will have less worries about the different "ism's"

    al
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  • Profile picture of the author MrFume
    Without question there is indeed ageism in the digital industries across the board-unfortunately IT as a genre of work tends to attract would be experts and 'know it all' personalities - this type is very intolerant of older people despite the majority of the best skills being in programmers and engineers over 40. I worked in IT for over 20 years and I found the worst aspects of the work was in associates, appalling attitudes towards end-users, competitive and obnoxious personalities. Of course it depends on the team, you can strike it lucky and find some reasonable people-but yep ageism is a big problem in the world as a whole.
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  • Profile picture of the author DavidTile
    Age-ism may be a strong word IMO, but yeah I would say people 40 and older are viewed skeptically by the people in tech-related fields.
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