Anyway, you know how a big thing with Clickbank affiliates is to offer the "special bonus if you buy through my link", right? It's like that, only you take it one step beyond.
First you choose a Clickbank product that is basically a system that someone's going to follow. Something that takes some time to do, like, an SEO system, a dog training technique, the perennial "losing weight" thing... anything that is like a "blueprint" type of thing.
So you buy it and read it, and as you read you divide it up into different phases. Try to imagine you yourself are following the system, and how long each phase takes you to complete. In general you want to be looking for several 2-week phases.
Now, as you imagine this, being an IM'er and having done this type of thing before, you're going to get ideas for ways you could record and track your progress. Or ideas for information that would be darn useful to have during some phase; for example... many diets nowadays have an "intensive" phase where the dieter eats almost no carbs, which then turns into an "intermediate" phase where carbs start to be cycled in.
So you simply get out your office software and make these tools.
These don't have to be masterpieces or anything. It's actually amazing how much value a simple Excel sheet or a table done up in Word with some clipart can have if you just look at it in the context of a tool within a system:
- A daily checklists
- A pre-formatted "journal" page with slots for every relevant piece of information
- A list of commonly needed statistics (keyword list, carb counter, etc)
- An outline and more basic explanation of a certain phase
- A guide to "What if X goes wrong in this phase?" and what to do to fix it
- A guide, "Questions you might have at this point and the answers"
- An Excel sheet to keep track of numbers
- An Excel auto-calculating sheet to make any needed calculations easily
- A step-by-step guide with screenshots of the action in that phase
- A video of you demonstrating how to do the action involved in that phase
- A printable wall-chart where you can track and check-off steps and phases
- A "projected results" comparison chart
- A motivational "Before and After" desktop or printable poster
- Actual software tools that will help
- A personal coaching session by email or Skype
- Audio interview with someone who has been through what you're going through
- A certificate of completion (for the last bonus)
Now in your offer of a free bonus, instead of just offering "a free bonus or two or three", you're going to be offering a schedule of bonuses, with each bonus being given just as it's becoming relevant within the system. Something like:
- At the moment you buy, you get Bonus 1
- Two weeks in, you get Bonus 2
- Four weeks in, you get Bonus 3
- Six weeks in, you get Bonus 4
- Eight weeks in, you get Bonus 5
So, in the end, you've gone beyond just providing a "bonus" to providing a complete support and guidance framework for your buyer. The Clickbank product tells them "what" to do, but you're the one who's making the "how" that much easier.
That helps, and when people feel they are being helped, in my experience, they buy. And they also stick with the program for a lot longer than they would have otherwise, including through those occasional urges to refund.
PS - How do you make sure the buyer gets the right tools at the right time? Autoresponder. Boom - now you're also building a list. Not bad eh
PPS - If you have any more ideas on what could be possible time-relevant bonuses like the ones I listed above, I would really like to hear them, so please do share.