we have an established website for about 2 years now. We have managed to reach about 100 000 visits per month, which we are really happy about. We have now about $500/month in Google Adsense, which have been on the site since its launch. So far, so good, but there are some problems.
Our site provide free services to anonymous visitors. Recently, we have started to provide paid services too, implemented user accounts, gave registered users benefits to motivate anonymous visitors to register. But so far we had no success with this. The sales are low, the number of registration is close to zero. So, we do not have any information about our visitors.
This is why we have decided to go with an experiment - ask our users to just provide their email before they can use some of the free services. This seems to work and we will be doing more experience and it seems we will be able to finally get in touch with our visitors - get contact email.
But what is next? Let's say we will be able to get 1000 new emails per day. What should we do with it? And how about that Google Adsense? It is doing fine, but is it the best we can do? I mean 100 000 visitors per month and only $500? Would any kind of affiliate system be better?
We have zero experience with social marketing, so we do not really know how to use it. Our number of likes is extremely low on FB, and only very slowly goes up. It seems like we have large number of anonymous users who just want to do their job but are somehow completely uninterested in paying for better services, or even to click the like or share.
We are also trying to get into partnerships, e.g. with hosting companies, to promote our websites, do mutual free service/discount offers etc. but this is still very fresh, so we do not know whether this will work.
So, what do you think? Any ideas? Or even offers/partners? Anything?
Thanks a lot!