Established website, good traffic, how to monetize?

by Daline
29 replies
Hi,
we have an established website for about 2 years now. We have managed to reach about 100 000 visits per month, which we are really happy about. We have now about $500/month in Google Adsense, which have been on the site since its launch. So far, so good, but there are some problems.

Our site provide free services to anonymous visitors. Recently, we have started to provide paid services too, implemented user accounts, gave registered users benefits to motivate anonymous visitors to register. But so far we had no success with this. The sales are low, the number of registration is close to zero. So, we do not have any information about our visitors.

This is why we have decided to go with an experiment - ask our users to just provide their email before they can use some of the free services. This seems to work and we will be doing more experience and it seems we will be able to finally get in touch with our visitors - get contact email.

But what is next? Let's say we will be able to get 1000 new emails per day. What should we do with it? And how about that Google Adsense? It is doing fine, but is it the best we can do? I mean 100 000 visitors per month and only $500? Would any kind of affiliate system be better?

We have zero experience with social marketing, so we do not really know how to use it. Our number of likes is extremely low on FB, and only very slowly goes up. It seems like we have large number of anonymous users who just want to do their job but are somehow completely uninterested in paying for better services, or even to click the like or share.

We are also trying to get into partnerships, e.g. with hosting companies, to promote our websites, do mutual free service/discount offers etc. but this is still very fresh, so we do not know whether this will work.

So, what do you think? Any ideas? Or even offers/partners? Anything?

Thanks a lot!
#established #good #monetize #monitize #traffic #website
  • Profile picture of the author Ariah
    I don't get your problem? You have 100k targeted traffic, you are asking how to further monetize 100,000 visitors per month?

    I am sure you can do better than $500 per month.

    Great Job so far btw!!
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    • Profile picture of the author Daline
      Ariah: Thanks for reply. Yes, we feel we should be able to do more than $500 a month, but we are unhappy with sales. The only income is still from Adsense. Don't get me wrong, $500 is not bad, but when you pay $1500 month for staff and other expenses, it is simply not enough.
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  • Profile picture of the author BlackFox
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    • Profile picture of the author Daline
      BlackFox: Thanks, sent you PM.
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  • Profile picture of the author GrapeJam
    Sometimes putting a limit on the number of anonymous views works. So you could give them 5 views per day (resets every 24 hours) and after the 5th view a message pops up letting them know that subscribers get unlimited views.

    I've seen plenty of forums do this. I've found it works pretty well
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    • Profile picture of the author Daline
      Originally Posted by GrapeJam View Post

      Sometimes putting a limit on the number of anonymous views works. So you could give them 5 views per day (resets every 24 hours) and after the 5th view a message pops up letting them know that subscribers get unlimited views.

      I've seen plenty of forums do this. I've found it works pretty well
      We have implemented a similar mechanism that limits anonymous users and motivate them to register new accounts that are much less limited. Somehow this did not work and we are unsure why. Possibly our limits for anonymous users are too big or something like that. Our anonymous user to registered user conversion rate is like 0.2 %
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      • Profile picture of the author GrapeJam
        Interesting - I'd say that is likely the case though. Have you tried limiting them more?

        Also, make sure there are not ways to get around these limitations
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  • Profile picture of the author matty123
    how about finding a way to converting all those visitors to actual paying customers perhaps with an opt in page or something along those lines.
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    • Profile picture of the author Daline
      Originally Posted by matty123 View Post

      how about finding a way to converting all those visitors to actual paying customers perhaps with an opt in page or something along those lines.
      As I mentioned, we started to ask for emails before some services can be used. Before this, we had like 0.2 % anonymous -> registered user conversion rate. This step allowed us to start getting emails, which seems a good way to start with this - with converting some visitors to paying customers. But the question is also how - we should be able to get something like 500-1000 emails per day once we fully implement this on our site. But then what to do with those mails to start really getting paying customers. This is what we need to learn and I believe this is the way to go.
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  • Profile picture of the author Phillip Nguyen
    I think you need to take a step back and look at your business model.

    What is going to be your main source of income?

    1. Sponsored Advertising
    2. Paid Services
    3. Affiliate Products

    What is your purpose of building a list of subscribers?
    To make income from affiliate products/services?
    Did you want repeat customers from your paid services?
    Are you maintaining contact and building rapport through email which could either
    a) Upgrade free members to paid
    b) Upgrade paid members to more paid services
    c) Affiliate products/services

    Let's say you are getting 1000 emails per day. Do you have an autoresponder set up to deal with all
    these new subscribers? And if you do, is your email marketing sequence engineered to make them purchase a product/service later down the road.

    You have a goldmine sitting there waiting to explode Best of luck
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    • Profile picture of the author Daline
      Originally Posted by Phillip Nguyen View Post

      I think you need to take a step back and look at your business model.

      What is going to be your main source of income?

      1. Sponsored Advertising
      2. Paid Services
      3. Affiliate Products

      What is your purpose of building a list of subscribers?
      To make income from affiliate products/services?
      Did you want repeat customers from your paid services?
      Are you maintaining contact and building rapport through email which could either
      a) Upgrade free members to paid
      b) Upgrade paid members to more paid services
      c) Affiliate products/services

      Let's say you are getting 1000 emails per day. Do you have an autoresponder set up to deal with all
      these new subscribers? And if you do, is your email marketing sequence engineered to make them purchase a product/service later down the road.

      You have a goldmine sitting there waiting to explode Best of luck

      Hi and thanks for great reply!

      Cca 9 months ago we determined that it should the second way - paid services. At that time we had not user registrations on our web and we made every effort to implement this, allow our visitors to register accounts, to introduce paid services etc.

      But we have implemented a lot and released it and it does not work. So, we are now seriously thinking what to do next.


      What is your purpose of building a list of subscribers? - As we found out that we know nothing about our users and have no chance of getting in touch with them, we started to thing about how to change this. So we came up with this concept of "forced registration" for some of our services. The idea behind it is to design an email marketing campaign that will work in waves, and will repeatedly send mails to our users and offer paid services. Whether it will work, we do not know yet. We are at the stage of learning how to create a good email campaign.

      To make income from affiliate products/services? - This was not our original intention, but as the time goes, we are looking for new opportunities. I mean, we have there people who work with Internet a lot. We think our users are administrators, web masters, web designers, small business web owners, seo experts, programmers. And this might be a targeted audience for which another approach than Google Adsense is more beneficial.

      Did you want repeat customers from your paid services? - Absolutely, we want long term relationships with our customers.

      As for other questions - no, we do not have email campaign created yet. Until very recently we had almost zero registrations and just thousands of anonymous visitors. Now we are starting getting all those mails, so it starts to make sense to do something with it and I believe this is what we should concentrate on.
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  • Profile picture of the author GrapeJam
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    • Profile picture of the author Daline
      GrapeJam: Tx, will send PM later today!
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      • Profile picture of the author GrapeJam
        You're most welcome - best of luck!
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  • Profile picture of the author avneriko
    What is the website fields?
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  • Profile picture of the author BizOnTheWeb
    This all depends upon the subject of your Website. However, building an email list is a great step to take! You need to find advertisers who have offers for related but non-competing products. Start a weekly newsletter and ask them to advertise with you. You'll have to start with low rates until you can prove the effectiveness of your captive audience for your new advertisers. But this is how I would proceed. Within a year, you should be able to significantly increase the income from your Website.
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  • Profile picture of the author Ihate9to5
    Try putting ads to CPA offers on your website and see how it goes.
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  • Profile picture of the author Daline
    To all who asked about the nature of our project - our target audience are administrators, web masters, web designers, small business web owners, seo experts, programmers.
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    • Profile picture of the author Steve B
      Daline,

      The answers you are getting aren't really addressing the core problem that you have. Even if you are able to implement some of these ideas, you're not set up for long-term sustainable business. So you might be able to squeeze a few hundred more dollars per month out of this model, but for your efforts I would think you ought to be paid significantly more.

      IMO, you have trained your visitors to expect "free" and now you are trying to implement a pay for service model which is not what you are set up for, it's not what your visitors expect, want, or are willing to purchase.

      Not knowing the niche you are addressing or anything about your business, I would suggest you move your focus away from this: "Our site provides free services to anonymous visitors."

      You need to do a major overhaul of your site, your business model, and your strategy for building up your company.

      Anonymous visitors and free services will get you traffic and some small advertising revenue, but it's not a profitable, sustainable plan if you want to build a thriving business that provides its owners with full time income.

      There are many steps ahead for you if you want to turn this ship around. The very first is to identify your target market so that you can position your business to sell into the online demand in that market. Of course I'm talking about doing market research to identify a very targeted audience and what various demands for products and services they might have.

      Your business lacks direction, focus, a targeted audience, and a way to provide that audience with paid solutions that will fund your enterprise. This will never happen as long as you serve an anonymous clientele with freebies.

      This isn't about scaling up or adding to what you're already doing. You've proved that model isn't going to produce significant income.

      Fix the core problem or forever be limited in what you can earn.

      The very best to you,

      Steve
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  • Profile picture of the author BrianMcLeod
    If your numbers are accurate, you've got a huge untapped opportunity.

    Surveys, quizzes, whitepapers, special reports, videos, mini-courses... there's SO MANY things you can create quickly and start capitalizing on your traffic.

    With that kind of traffic you can test things very quickly - and make a whole lot more money than $500 from AdSense!

    Think about this: every click you get paid for is somebody eating YOUR lunch from your traffic...
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  • Profile picture of the author AndreaBlom
    Perhaps you should look into some trainings on how to convert visitors into customers. It sounds like you have a pretty good foundation but are just having trouble convincing people of your products. Learning about capture pages, copywriting, funnels and all that good stuff can really transform a business. Sales is a sensitive business, every little thing matters.
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  • Profile picture of the author Daline
    Steve B: Thank you, very insightful and I agree with you. It is our fear that our actions towards our profit will cause losing our current users. We must get rid of that fear and start doing profit even if we lose some visitors. Those visitors are probably not worth anything and are just good for having 'nice GA reports', which is not good enough.

    AndreaBlom: Yes, we are starting to learn these things. It is just that we are not good at it yet.
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  • Profile picture of the author gettingitdone
    Hi Daline,

    Sounds to me like you are building a well targeted list, good job. When done right, this is the best way to monetize.

    In your case, because you are already used to offer free stuff, I think it will be easy to nurture your list. Start sending weekly emails offering some of your best free stuff. Keep it personal, build trust and likability. Should be easy for you.

    Then you can either create and launch your own product (which I prefer) or promote someone else product. But it all starts with your list and I think you are on the right track.

    Hope this helps, feel free to send me questions if you have any,
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  • Profile picture of the author Daline
    gettingitdone: Thanks for your supportive words, I am starting to feel that the decision to start building the mailing list is a good way to go. I am happy about every single person who confirms that.
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  • Profile picture of the author BobyRurka
    Selling Ad Space is first option that comes to my mind.
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  • Profile picture of the author Daline
    BobyRurka: Yes, already tried BSA, but was never allowed to join the system. Unfortunately, BSA does not tell you why. I never figured out how it works and for who. Our site has enough traffic for BSA, the traffic is organic + referral, mostly organic, no cheats, no traffic boosters, so I really do not know why it was never allowed to BSA.
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  • Profile picture of the author thechasetoriches
    Banned
    With that kind of traffic, you can easily make money by selling banner ad space on buysellads.com
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    • Profile picture of the author Daline
      thechasetoriches: unfortunately not, see my the post just above yours
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  • Profile picture of the author trafficmasters
    That's a decent amount of traffic, try selling adspace at buy sell ads!

    Look at your analytics data and see where users are clicking, could you edit your theme to better suit your adsense layout?

    All the best
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    • Profile picture of the author Daline
      Thanks all for your comments, based on this info, we are doing some changes and we will see if that helps. For example, we have found out that our Google Adsense CTR is very low - we have 0.2 % CTR on avg. and 0.5 % on our best add place, which is considered as not a good job, to say it mildly

      Simply said, GA as we use it now does not work on our site.
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  • Profile picture of the author Imfactsandsecrets
    Banned
    Originally Posted by Daline View Post

    Hi,
    we have an established website for about 2 years now. We have managed to reach about 100 000 visits per month, which we are really happy about. We have now about $500/month in Google Adsense, which have been on the site since its launch. So far, so good, but there are some problems.

    Our site provide free services to anonymous visitors. Recently, we have started to provide paid services too, implemented user accounts, gave registered users benefits to motivate anonymous visitors to register. But so far we had no success with this. The sales are low, the number of registration is close to zero. So, we do not have any information about our visitors.

    This is why we have decided to go with an experiment - ask our users to just provide their email before they can use some of the free services. This seems to work and we will be doing more experience and it seems we will be able to finally get in touch with our visitors - get contact email.

    But what is next? Let's say we will be able to get 1000 new emails per day. What should we do with it? And how about that Google Adsense? It is doing fine, but is it the best we can do? I mean 100 000 visitors per month and only $500? Would any kind of affiliate system be better?

    We have zero experience with social marketing, so we do not really know how to use it. Our number of likes is extremely low on FB, and only very slowly goes up. It seems like we have large number of anonymous users who just want to do their job but are somehow completely uninterested in paying for better services, or even to click the like or share.

    We are also trying to get into partnerships, e.g. with hosting companies, to promote our websites, do mutual free service/discount offers etc. but this is still very fresh, so we do not know whether this will work.

    So, what do you think? Any ideas? Or even offers/partners? Anything?

    Thanks a lot!
    You answered your own question. Get them to sign up via a email sign up form and market affiliate products to them.

    Also since you have so many visitors every month why not sell ad space on Buysellads.com. That's going to make you make if done correctly.
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