the value of added bonuses. Bonuses have been known to
push prospects over the buying line especially when the
bonuses compliment your main product. So bonuses are
almost a given for digital products today.
But what is less known is that you can add incredible value
to your offer by taking advantage of human nature. How so?
Well let me just give you one example of how the chain
stores do it. Did you know that this year over $2 billion
dollars would go unused on gift cards? TWO BILLION!
And that's because many people would lose their cards
or leave a balance on them. So these stores make a profit
from selling you money that you would never use.
Now the same philosophy can be applied to your online
products as well. Here are two examples:
1. Offer free consultation by phone because 99% of your
customers would never go through the effort of calling you,
yet it adds value to your primary offer.
2. Give a coupon for another of your more expensive service.
It's the same reason that companies offer coupons instead
of just giving the discount upfront--most people would not
go through the effort of sending in the coupons for redemption.
So go back and look at your primary offers and see what you
can add to give it more value--take advantage of human laziness.