How to determine a market for an item

3 replies
Hi can some of you experienced marketers tell me how you determine if there is enough of a market for a product? Without giving away to much it is a niche in the sports/fan souvenir market. There is one person that I know of specifically targeting this niche and he seems to do well. I am basing that off ebay sales. There are many others that sell the product as part of a broad offering. The eBay sales are succeptable to competition from bootleggers. I know his supplier and can likely get the same pricing from them.

Thanks in advance for any help
#determine #item #market
  • Profile picture of the author travlinguy
    You already have enough info. If the product is something from a professional sports team there's enough of a market, especially if it's a popular team. It's a go. What do you mean eBay sales are succeptable to competition from bootleggers?
    {{ DiscussionBoard.errors[9368515].message }}
    • Profile picture of the author BKenn01
      Originally Posted by travlinguy View Post

      You already have enough info. If the product is something from a professional sports team there's enough of a market, especially if it's a popular team. It's a go. What do you mean eBay sales are succeptable to competition from bootleggers?
      travilinguy actually is is all sports teams from all leagues so there are a lot of products, its just a narrow niche within it. Problem on the ebay sales is there are unscrupulous people bootlegging the product selling cheap imitation knock offs and not paying royalties to the teams.
      {{ DiscussionBoard.errors[9368540].message }}
      • Profile picture of the author travlinguy
        Originally Posted by BKenn01 View Post

        travilinguy actually is is all sports teams from all leagues so there are a lot of products, its just a narrow niche within it. Problem on the ebay sales is there are unscrupulous people bootlegging the product selling cheap imitation knock offs and not paying royalties to the teams.
        If you know that for a fact eBay would love to hear from you. They'll boot those sellers in a heartbeat.
        {{ DiscussionBoard.errors[9368544].message }}

Trending Topics