Order Now, or Buy Now Button?

16 years ago

Reserve/Get your Copy Now! <---

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Saul' 16 years ago

Originally Posted by GeorgR.

Reserve/Get your Copy Now! <---

Ditto. I would also consider "Customize Your Order", if applicable.
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Lou Diamond

16 years ago

Hello,
I like the words BUY NOW better as it seems to mean more of a instant delivery.
When I hear the word ORDER it sounds like I have to wait for it to be delivered

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DesignWarrior

16 years ago

I prefer the Order Now button, I think it is more attractive and however odd it may be, I don't like the Buy Now button because it is so similar to eBay's "Buy It Now" which drives me crazy these days.

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MBeshr 16 years ago

although i dislike the two

but i think '' order now '' more effective than '' Buy Now ''

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MBeshr
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shorwood

16 years ago

If you have no upsells and you aren't going to sell them anything after, then "Buy Now" is ok. However, it is definitely not the best, and it will destroy your conversions on any upsells you have, because "Buy Now" implies the end of the buying process, so the customer will assume they are done and they will get out of buying mode.

The best converting is "Add to Cart". It is low pressure, and it has been tested countless times. Amazon uses it, top marketers use it, big sites use it...it just converts the best.

It also implies that there could be more to the buying process, so they are ready for more products to be recommended that they can "add to cart".

"Add to Cart" is much better than either of those choices, and it is something people are used to seeing at trusted places like Amazon, and it is just lower pressure and doesn't sound nearly as salesy or pushy like "Buy Now" or "Order Now"

Shawn

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Lawrh 16 years ago

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psresearch

16 years ago

Originally Posted by shorwood

If you have no upsells and you aren't going to sell them anything after, then "Buy Now" is ok. However, it is definitely not the best, and it will destroy your conversions on any upsells you have, because "Buy Now" implies the end of the buying process, so the customer will assume they are done and they will get out of buying mode.

The best converting is "Add to Cart". It is low pressure, and it has been tested countless times. Amazon uses it, top marketers use it, big sites use it...it just converts the best.

It also implies that there could be more to the buying process, so they are ready for more products to be recommended that they can "add to cart".

"Add to Cart" is much better than either of those choices, and it is something people are used to seeing at trusted places like Amazon, and it is just lower pressure and doesn't sound nearly as salesy or pushy like "Buy Now" or "Order Now"

Shawn

MarketingExperiments made some useful distinctions about this a while back:

"There are times when simply saying "Add to Cart" on the button works just fine. But this is the case only with very simple and familiar purchase types.

For instance, if you are on Amazon, have found a book, read the details and reviews, and seen the cover...their button which says, "Add to Cart" will do the job.

Why? Because what you are buying is so familiar and so self-evident. You see the book, you want to buy it, and you "add to cart".

But what if you have a landing page or offer page selling something a little more complicated and unfamiliar, like a free trial subscription to a new online publication or service?"

You can read the full article here:
Best text to use on your buy now buttons

Related article:
10 things you can do today that will improve your internet marketing

Obviously you still need to test but previous observations like that are good starting places.

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shorwood

16 years ago

Originally Posted by markquinn

MarketingExperiments made some useful distinctions about this a while back:

"There are times when simply saying "Add to Cart" on the button works just fine. But this is the case only with very simple and familiar purchase types.

For instance, if you are on Amazon, have found a book, read the details and reviews, and seen the cover...their button which says, "Add to Cart" will do the job.

Why? Because what you are buying is so familiar and so self-evident. You see the book, you want to buy it, and you "add to cart".

But what if you have a landing page or offer page selling something a little more complicated and unfamiliar, like a free trial subscription to a new online publication or service?"

You can read the full article here:
Best text to use on your buy now buttons

Related article:
10 things you can do today that will improve your internet marketing

Obviously you still need to test but previous observations like that are good starting places.

That is interesting, but look up the Belcher Button. Perry Belcher has done extensive tests in small niches and unfamiliar products and the "Add to Cart" button has ALWAYS converted better, no matter what the circumstance.

I would trust the guy who has done a ton of tests. (I know others have as well, and everyone I have talked to who has tested it say that "Add to Cart" converts best)

Shawn

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psresearch

16 years ago

Originally Posted by shorwood

That is interesting, but look up the Belcher Button. Perry Belcher has done extensive tests in small niches and unfamiliar products and the "Add to Cart" button has ALWAYS converted better, no matter what the circumstance.

I would trust the guy who has done a ton of tests. (I know others have as well, and everyone I have talked to who has tested it say that "Add to Cart" converts best)

Shawn

It sounds like you might not understand who MarketingExperiments is exactly.
http://www.marketingexperiments.com/about-the-labs.html
I guarantee you they've done significantly more tests than Perry.

Also, if you go through some of the MarketingExeriments courses on testing, you'll
discover that alot of the testing methods claimed to be reliable by the gurus have
significant statistical flaws.

I doubt that's the case with the Ryan Deiss/Perry Belcher team, but it's something
to watch out for.

Bottom line: you have to do your OWN tests.

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radio

16 years ago

you would think eBay would figure an add to cart type feature (for fixed price stuff) - i agree with the above, it probably does convert the best!

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amoore

16 years ago

I have also heard that "Add to Cart" was the best converting button - My advice would be to do some split-testing.

Andy

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CDarklock

16 years ago

I find it really strange when I go to a site that has one product, and it says "add to cart".

Cart? You have one product. Why do I need a cart? Is there something I don't know? Am I already holding a cart, potentially with something in it? Are you going to try to add more to my cart? Am I at the beginning of a long upsell chain? How long will it take to get to the end?

Now, yes, I know it's just paranoia and you're saying "add to cart" because your payment system uses a shopping cart just in case you ever have more products. But that's my left brain. My right brain is crapping little green apples and waving a big red flag at me while yelling "THAT LOOKS SUSPICIOUS!"

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Michael Taylor 16 years ago

Originally Posted by CDarklock

Cart? You have one product. Why do I need a cart? Is there something I don't know?

Information products are actually quite bulky and weigh a lot...trust me...you want the cart.
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rtrotter

16 years ago

Testing is the only way to know for sure. In a large study it was found that 75% of what designers thought would be "best" actually had either no effect or a negative effect.

I changed one small image on my site and conversions increased 3x relative to control. I had that control image on the site for 4 years. I don't even want to calculate how much I lost.

Rodney

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swiminsoda

16 years ago

I would personally would prefer to see 2 things on a sales page:

1) A call to action text link e.g Click Here To Order Your Limited Copy - Risk Free!
2) A Buy Now button that is easy to spot at the end of the page.

**There's nothing more putting off than having to search a lengthy website without a clear and visible 'order button'.

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Steven Carl Kelly

16 years ago

My favorite for e-products:

"Download Now"

Works nicely for me.

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Joe118

16 years ago

"Get It Now" > "Order Now" > "Buy Now" in order of my preference. Just my $0.02. Avoid words like 'cost'. 'money', 'spend', 'buy'.

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RLeger

16 years ago

I like buy it now, but the split test is the way to determine which is most effective for your particular product.

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The Copy Nazi

Banned 16 years ago

According to Perry Belcher, as Shawn has already pointed out, "Add to Cart" is the winner. But it's not just "Add to cart". He tested a whole heap of variables and found that 1/ you need to have the name of the offer above the button. 2/ say "Add to cart" 3/ use PayPal orange 4/ use Credit Card logos underneath 5/ surround the whole thing with a broken red line - like a coupon. 6/ make sure the marked-down price is 2/3rds off the original price. 7/ center it. Like this -

Malkie's Great Offer

You'll see I've also put a drop shadow around it to help it stand out. Read about it here at BelcherButton.com

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Kris Turner

16 years ago

A lot of tests that I've seen the big boys use suggest that Add To Cart converts better than anything else. A simple Click Here To Order text link has always worked well for me.