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photography niche

by Jamie Mendez
6 replies
Hi im newbie looking for some help choosing a niche and i want to know your opinion about the photography niche ?
#niche #photography
  • Profile picture of the author vishwa
    Look there is no term like "niche" The field in which you get expertise and help others by providing helpful information is become a niche for you. Just make your passion to your perception. I hope that you will understand what I am trying to say.
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  • Profile picture of the author Terry Gunn
    Webster's dictionary:
    niche noun \ˈnich also ˈnēsh or ˈnish\
    : a job, activity, etc., that is very suitable for someone

    : the situation in which a business's products or services can succeed by being sold to a particular kind or group of people

    If you are good at photography, if you are passionate about photography and if you have information that you can impart which will help others with their photography, then you most likely have found your niche!!
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    Terry Gunn
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    • Profile picture of the author Steve B
      Welcome Jamie,

      Maybe what others are trying to say is that "photography" is really not a niche per se - instead, it is a broad market of people with a common interest.

      If you want to target people who enjoy photography for your marketing, it will be best to drill way down into that market and create your own niche for your business. Get very specific and targeted so that your audience, the prospects that you will serve, are all after the same thing.

      When you have a homogeneous audience, you can offer a very specific product or service that will fit their exact needs and wants. You won't waste your ad dollars or marketing campaigns on people who aren't looking for what you offer.

      So as you consider what corner of the photography market you want to build your business around, the best advice is to dig very deep and find some way to position your business that is unique and in answer to the demand of your prospects.

      Steve
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  • Profile picture of the author markgaperl
    Very well said Steve!

    Look for a sub-niche within the broader topic and focus on that. IF your pictures are stunning, you can easily use that as a great marketing tool for marketing on facebook, twitter, pinterest etc. Think of what your users would want and deliver the value they are looking for. Develop sales funnel using your webposts and drive them towards a sale without pushing for it.
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  • Profile picture of the author Imfactsandsecrets
    Banned
    Originally Posted by Jamie Mendez View Post

    Hi im newbie looking for some help choosing a niche and i want to know your opinion about the photography niche ?
    Its a HUGE niche - portrait photography, sports, wedding, landscape, movie, bokeh, lens reviews, camera body review, filters, photoshop, lightroom, photo contests...the list is endless.

    What part are you an expert on? Find that out first and then look for ways to market that skill.
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  • Profile picture of the author Steven Miranda
    I'm also a pro photographer... If you can focus on one part of the general niche you can get a following. This could be portrait photography or you review camera lenses. Focus on something and become the expert.
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