Another Newbie question

by svdb
19 replies
Okay guys I am completely new and last week I tried an offer and ran some ppv and solo ads for it. I mean the quality solo ads from one of the highly recommended sources here on warrior forum. I got a total of 57 leads but not even a single sale. Does that mean my product is not good enough?
#newbie #question
  • Profile picture of the author writeaway
    It means you need to try another offer. Also, you might want to try the previous offer but use different text. Conversion rate optimization is not very straightforward nor is it easy. But if you pay attention to the different elements that goes into a campaign, you should be able to make the necessary tweaks to get sales.
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  • Profile picture of the author TheWillisWay
    There could be many variables that could be the factor. I don't think you have gotten enough clicks or leads to know yet. Most products on line get 1% to 3% conversion. Really to get higher than that you have to find a way to get targeted traffic.

    You will have to get to at least 100 leads to see if you will even get 1%.

    My recommended is to utalize free traffic methods in order to test your system/funned. Then tweek it and send more free traffic to it. I would't throw more money at it untill you know you are getting high enough conversions to make it worth the investment of money.

    If you tell me more about the product, and break down the entire experiance for me from one of your leads stand points, Ill brainstorm on it and see if I can think of a way to get targeted traffic to the offer.
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  • Profile picture of the author VideosByIvy
    If you got leads, than your offer is good enough to get leads. So your offer isnt the problem in my opinion. It's in the final part of the sales process. Converting leads into sales.

    I hope you did a lot of work into your sales page or landing page. If not go back and work on a better sales copy. In sales, you want to sell the sizzle, not the steak

    Leads should, overall convert much better than a cold visit. Did you warm them up enough in your mailing list?

    Like I said your offer is good enough to get 57 leads.
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  • Profile picture of the author Highway55
    I'm going to assume you have a PPS (pay per sale) product - since mentioned "not one sale"...

    Did you use a funnel and capture the email addresses of your visitors? If not, then that may be your issue - your traffic may need to be massaged first. If you did capture emails, then your sequence could take time to make sales.

    Its tough to close a sale with PPV traffic unless you capture email - or have tested targets.

    These points could all be moot if you're promoting a CPA product and you simply did not get conversions. But I assumed you meant a real sale when you posted.
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    • Profile picture of the author cborgrx
      People don't generally buy from someone they don't know and possibly don't trust. You really need to build a relationship first by utilizing the time tested method of list building with quality content and then you could consider offering a related product that you yourself believe in and your subscribers will feel confident because it will come across in your communications. Good luck.
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  • Profile picture of the author Brent Stangel
    I got a total of 57 leads but not even a single sale. Does that mean my product is not good enough?
    It means you need to have a bigger test segment. At least 100, 1000 is better.
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  • Profile picture of the author Randall Magwood
    You need more than a measly 57 leads to evaluate results. Even 100 isn't big enough. For a real test, i would at least gather 300 leads, and evaluate the conversions from there. Think bigger.
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  • Profile picture of the author mkusua
    like the other guys have said...57 is too small to conclude.

    you need more than 100 clicks or subscribers to know if your offer is good.

    Here are a few other things that will help.

    Make sure your freebie...is very related to your offer.

    This is so that you will be making an offer to people who are truly interested ..and will likely buy.
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  • Profile picture of the author stevenjacobs
    Banned
    you need to test a new system and also i would recommend testing the current one
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  • Profile picture of the author SEOWizard417
    Have to agree with getting more leads. Most offers have a low conversion rate as mentioned in previous posts. Try to up that count, the method is up to you. Once you get more leads, you're still going to have to do some testing to tweak your sales funnel and improve conversion rates.
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  • Profile picture of the author Steve B
    Originally Posted by svdb View Post

    Does that mean my product is not good enough?

    How can you come to that conclusion when people haven't seen or read your product yet? If no one has made a purchase, how can they dislike your product?

    Here are four other variables to check:
    1. What is the title and image you're associating with your project? Are they professional? Is the title attractive to your audience?
    2. How compelling is your sales letter? Does it really grab the prospect and force him/her to want the product right now?
    3. How targeted is the audience you've been advertising to? Is it laser targeted to exactly what you're selling?
    4. How easy, intuitive, safe, and risk-free is the payment system?
    There are other variables that play into the sale, like the call to action, the headline of your copy, your guarantee, your social proof (testimonials), etc. Start by checking the first four I mentioned.

    Steve
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  • Profile picture of the author brutecky
    Originally Posted by svdb View Post

    Okay guys I am completely new and last week I tried an offer and ran some ppv and solo ads for it. I mean the quality solo ads from one of the highly recommended sources here on warrior forum. I got a total of 57 leads but not even a single sale. Does that mean my product is not good enough?

    I never thought much of Solo Ads. If you think about it. If these people where buyers then the solo ad seller would be sending them their own affiliate offers.
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    • Profile picture of the author Highway55
      Originally Posted by brutecky View Post

      I never thought much of Solo Ads. If you think about it. If these people where buyers then the solo ad seller would be sending them their own affiliate offers.
      This reminds me of a question you'd always ask an investment firm: "If you know so much about investing, why don't you invest your own money? Why do you need my money?"
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  • Profile picture of the author markgaperl
    I am not sure if the conclusion about your product not being good enough is a logical one. Maybe the traffic quality was not good enough? Have you tried other traffic sources? Are those converting? Driving the conclusion so soon might not be sensible.
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  • Profile picture of the author Nightengale
    As others have said, you don't have enough leads to judge whether you have a good offer or not. That said...

    Are you sending your leads directly to the sales page/video?

    If so, you're missing a huge opportunity.

    1. You should have an e-mail autoresponder series which further educates them and gets them excited about the offer. If you're sending your leads directly to the sales page, your leads will either say yes or no. And once they say no, your opportunity is gone if they didn't opt into your list.

    A few years ago, the Direct Marketing Association did a study which found that people typically buy only after seeing/hearing from a marketer 7-9 times. They do NOT typically buy the first time they see/hear from you.

    Translation: if you're not following up, you're losing the majority of your sales.

    If you first get them to opt into your list, you have an opportunity to e-mail them and educate them about your offer.

    2. Give them a hard deadline. Deadlines can increase your sales up to FOUR TIMES.

    So for everyone who opted into your list this week, send them a series of e-mails about your offer which goes for 7-14 days. Give them a hard deadline. Your offer closes after 7-14 days. If they don't buy within that timeframe, they miss out.

    So what if your offer is available all the time? Give them a special price (if you can) or a special bonus. And they can only get that bonus if they buy by X date. If they miss the deadline, they can still get the product/service, but at the regular price WITHOUT the bonus.

    There are a number of timers that can help you do this. The one I use is Ben Adkins' Timerlay.com software.

    The combination of follow up and a deadline will greatly increase your results. (But first, you still need a lot more leads to test this on!)

    Hope that helps!

    Michelle
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  • Profile picture of the author Imfactsandsecrets
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    Originally Posted by svdb View Post

    Okay guys I am completely new and last week I tried an offer and ran some ppv and solo ads for it. I mean the quality solo ads from one of the highly recommended sources here on warrior forum. I got a total of 57 leads but not even a single sale. Does that mean my product is not good enough?
    It's true that 57 leads isn't enough, but you also need to understand that your ad copy has a big role to play in this - either positive or negative. A good copy could make people sign up for a bad product and vice versa. My suggestion would be to send some more traffic and see, then tweak things a bit until you are happy with your CTR.
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  • Profile picture of the author Miguelito203
    Originally Posted by svdb View Post

    Okay guys I am completely new and last week I tried an offer and ran some ppv and solo ads for it. I mean the quality solo ads from one of the highly recommended sources here on warrior forum. I got a total of 57 leads but not even a single sale. Does that mean my product is not good enough?
    57 leads is not really large enough of a sample to make a determination. The average conversion rate in internet marketing is about 1% (1 sale per 100 visitors), but this can vary a lot depending on the quality of the offer, what types of things your audience is looking for, and so on. I wouldn't change the over quite yet.

    Joey
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  • Profile picture of the author Martin Salter
    Originally Posted by svdb View Post

    Okay guys I am completely new and last week I tried an offer and ran some ppv and solo ads for it. I mean the quality solo ads from one of the highly recommended sources here on warrior forum. I got a total of 57 leads but not even a single sale. Does that mean my product is not good enough?
    The fact you say you got 57 Leads and not clicks suggests that you built a list.

    Things to check:
    • Did your ad reflect the landing page content to opt in?
    • Did you deliver on the thank you page what you promised in the message of the landing page?
    • Did your offer tie in closely with the landing page?

    You do need some more traffic in order to justify writing it off, but the other thing you can do is in the very first email point them back to the thank you page and also ask this question...

    "What are you struggling with right now that I can assist you with" or something to that effect with a comment... "hit reply and I will personally get back to you".

    This will help you build a relationship, show that you are a human and not a bot and also give you feedback on what they were actually looking for from your web site offer. This will help you tweak your next steps!
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  • Profile picture of the author materialx
    Hi Guys, I what to find a book about preselling tactics. Can you suggests a book one for me. I willing to pay for it.
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