Google Adwords Noob Question

by moneycoin

Posted: 10 years ago 4 replies

INTERNET MARKETING

I am confused, I have a few ads and for their avg position I have 4.1 and 10.1 - Do you want a lower score or Higher one? Which one is better?

Thanks

#adwords #google #noob #question

Entrecon 10 years ago

The lower the number the closer to the top of the ads you are. Average position of 1.0 means you are always on top of the list. Average position of 10.1 means your add is probably on page 2 of the search results.
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ppcmanager 10 years ago

Rightly explained by @Entrecon above.

To know more about how Ad rank is determined by Quality Score & Bids, check out this video:

https://www.youtube.com/watch?v=qwuUe5kq_O8

This video was pretty much the standard until a few months ago. Now Ad Extension is also an important part of Ad Rank as per the updated Ad Rank algorithm.

Link: Inside AdWords: Improving Ad Rank to show more relevant ad extensions and formats

This might be too much information for you at this stage though so take your time in going through the references.

Best of luck.
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moneycoin 10 years ago

Ok thanks - It was a little confusing for me so the goal is to keep it low
- Thanks
- 1 reply
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- NatesMarketing 10 years ago
  
  Originally Posted by moneycoin
  
  Ok thanks - It was a little confusing for me so the goal is to keep it low
  
  This is not always the case! You need to keep it where you're turning a profit.
  
  If it's at 10, and it's cheap, and it still converts - then that's good. No need in upping your bid to make it a lower QS when what you have is working.
  
  Of course, this is all about testing...and yes, normally a lower QS is better...but...just keep in mind that it's about being profitable.
  
  Thanks
  
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