15 {{ upvoteCount | shortNum }}
15 {{ upvoteCount | shortNum }}

Any tips on how to create Scarcity for an info product?

by him77
12 replies
Does anyone have any tips on how to create scarcity when selling an info product. I have an online ecourse in development and I want to create scarcity, but with another method besides telling people that the ecourse would be closing for good if they don't sign up. I thought of doing maybe a dime sale starting at $27 for my product in the niche I will be marketing to, but that's the only idea I have so far.
#create #info #product #scarcity #tips
  • Profile picture of the author origin
    Why do you want to make it scarce? Is it really scarce or just a marketing tactic? Are you going to limit it to a certain number of sales?
    {{ DiscussionBoard.errors[9377505].message }}
  • Profile picture of the author Riki Stein
    You don't have to threaten to close it down for good - but you can have a special launch price, after which (a week or so) it jumps much higher.

    Those types of scarcity generate a lot of sales on the last day (so it's highly important to market heavily at the end).

    Another tactic is to create an early-bird bonus for the first _____ buyers. And after that threshold is reached, really take the bonus away. (Some ideas can be email access to you, the product creator, a special Q&A webinar, or something else of value.)
    Signature
    Are you a newbie who would love to learn how to start making money online? Boy, do I have a free report for you!
    {{ DiscussionBoard.errors[9377508].message }}
  • Profile picture of the author Ryan Jericho
    Banned
    You can always have a counter, that goes by IP, and ticks down giving 24 hours or the price will double or no longer be available [Auto-redirects to another page of your choice] e.g a Downsell at half off, with a 12 hour counter etc etc.

    Optimize press has this feature built in, and so does salespress pro.
    {{ DiscussionBoard.errors[9378325].message }}
  • Profile picture of the author Befoundbe
    Check youtube scarcity market samurai.. Great plugin !
    {{ DiscussionBoard.errors[9378332].message }}
  • Profile picture of the author travlinguy
    A dimesale doesn't create scarcity, it's designed to create urgency. The best way to create scarcity is to limit the number of items you're going to sell and have a counter script that ticks down to the last one. And when they're gone, they're gone forever, right?
    {{ DiscussionBoard.errors[9378340].message }}
    • Profile picture of the author agmccall
      Why do you want to create something that in "Realville" does not exist

      al
      Signature

      "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

      {{ DiscussionBoard.errors[9378414].message }}
  • Profile picture of the author Randall Magwood
    Just sell the product. Don't worry about scarcity. I promise you that if people don't buy from you, it won't be because you didn't add scarcity in your offer.
    Signature
    ==>> Free video reveals how to make $10k/month with affiliate marketing
    {{ DiscussionBoard.errors[9378439].message }}
  • Profile picture of the author Alex Blades
    Any tips on how to create Scarcity for an info product?
    Yeah, add a 60 minute timer that resets back to 60 minutes everytime someone leaves and comes back ot that page.
    Signature
    " I knew that if I failed, I wouldn't regret that.
    But I knew the one thing I might regret is not ever having tried. "

    ~ Jeff Bezos

    {{ DiscussionBoard.errors[9378445].message }}
  • Profile picture of the author w13
    Originally Posted by him77 View Post

    Does anyone have any tips on how to create scarcity when selling an info product. I have an online ecourse in development and I want to create scarcity, but with another method besides telling people that the ecourse would be closing for good if they don't sign up. I thought of doing maybe a dime sale starting at $27 for my product in the niche I will be marketing to, but that's the only idea I have so far.
    I suggest you to ask your question in copywriting warrior section forum. You will get to know all about how to create scarcity for an info product.
    Signature
    Insta Niche Pack: 19 Awesome and Gorgeous Niche Websites.
    {{ DiscussionBoard.errors[9378570].message }}
  • Profile picture of the author Brent Stangel
    If it's a good product that people want there is no need for "tricks."
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[9378709].message }}
  • Profile picture of the author Lance K
    Using scarcity with a front end (customer acquisition) offer is rarely a good idea.
    Signature
    "You can have everything in life you want if you will just help enough other people get what they want."
    ~ Zig Ziglar
    {{ DiscussionBoard.errors[9378748].message }}

Trending Topics