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1mil views/month - forex app - best way to monetize?

by danoFOTG
2 replies
Hey Guys

Been learning a ton the past couple days from this site. I've been working with Forex On The Go - a mobile app for Forex traders. There has been unused ad space on there for some time and we are now ready to ramp this up and realize that this could be extremely valuable to our target audience - Forex traders.

Since launching the first mobile Forex platform for the iPhone in 2009, Forex On The Go (FOTG) has been downloaded over a million times, becoming one of the all time most popular Forex applications for the iPhone, Android, and Blackberry.

It's used in over 170 countries, and with nearly 96 percent of its users returning multiple times per day.

We have 1mil views/mo on the app and nearly 45k UV/mo

I am currently wondering
#1 - what would you suggest the best way the AD SPACE on the mobile app would be best used and
#2 - how much CPM, CPA etc could be charged on such a targeted, unique, consistent group of Forex Traders?

Thanks in advance, I'm open to hear your suggestions.

Daniel
#1mil #app #forex #monetize #views or month
  • Profile picture of the author Brent Stangel
    #1 - what would you suggest the best way the AD SPACE on the mobile app would be best used and
    For starters, to build a list. Open it up to Forex affiliates and you shouldn't have any trouble selling out.
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    • Profile picture of the author danoFOTG
      Thanks Brent, also I've seen CPM rates go as high as $30/CPM. Is this astronomical or relative to the target market...
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