Can a sales funnel survive without high priced back end products?

11 years ago

Originally Posted by NetJunkie913

Is it 100% necessary to have high priced products on the back end of your sales funnel, or can you make a living with a funnel of $7 ebooks and other low ticket items?

I think it's definitely possible. It all depends on how many new subscribers you can bring through the funnel every day. If you are selling a $7 ebook in your funnel and you are only adding 50 subscribers per day to your list you can expect to make 2 or 3 sales per day (depending on your sales page copy and subject matter). Now, if you are adding lots more subs every day you will obviously make more sales.

However, wouldn't it be easier to sell a $27 product in your funnel and only have to make 4 sales to hit $100+?

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NetJunkie913

11 years ago

Originally Posted by nicheblogger75

I think it's definitely possible. It all depends on how many new subscribers you can bring through the funnel every day. If you are selling a $7 ebook in your funnel and you are only adding 50 subscribers per day to your list you can expect to make 2 or 3 sales per day (depending on your sales page copy and subject matter). Now, if you are adding lots more subs every day you will obviously make more sales.

However, wouldn't it be easier to sell a $27 product in your funnel and only have to make 4 sales to hit $100+?

My fear is that many people will feel they got ripped off. $27 for a eBook? Do any of you guys get any complaints from customers?

Thanks
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Tom B Banned 11 years ago

Originally Posted by NetJunkie913

My fear is that many people will feel they got ripped off. $27 for a eBook? Do any of you guys get any complaints from customers?

You can make a living off of $7 ebooks but you need a lot of sales.

You are scaring yourself out of money right now. There will always be people who complain. It has been my experience that the cheaper the product, the worst the customer. The higher priced products I sold, the better the customer.

You owe it to yourself to add in some higher priced products. Don't allow fear to dictate what you know you should be doing.

Create stuff that helps people and everything will be just fine.
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Alexa Smith Banned 11 years ago

Originally Posted by NetJunkie913

can you make a living with a funnel of $7 ebooks and other low ticket items?

I suppose you could, with enough sales, but would you really want to? As people often say you'd "be leaving a lot of money on the table" that way, for sure.

Originally Posted by NetJunkie913

My fear is that many people will feel they got ripped off. $27 for a eBook? Do any of you guys get any complaints from customers?

I very rarely do ... and I sell a lot of ebooks for $97 and some for more (albeit typically to people who have bought something lower-priced first).

Here's the thing, though: if you have enough customers, there will always be someone who complains. If you never encounter a single complaint at all, you're probably not selling enough, or promoting enough, or earning enough, or your prices are too low, or whatever.

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- NetJunkie913 11 years ago
  
  Originally Posted by Alexa Smith
  
  I very rarely do ... and I sell a lot of ebooks for $97 and some for more (albeit typically to people who have bought something lower-priced first).
  
  $97 for an eBook? How long are these books? How do you pack enough value into it to justify price? Or is the premium based on brand equity?
  
  Thanks
  
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  Alexa Smith Banned 11 years ago
  
  Originally Posted by NetJunkie913
  
  $97 for an eBook? How long are these books?
  
  Can't really remember, now ... not especially long. But good quality.
  
  Sorry, I should probably have mentioned that I'm an affiliate, not the author of any of those ebooks. I'm a (mostly ClickBank) affiliate marketer.
  
  Originally Posted by NetJunkie913
  
  How do you pack enough value into it to justify price? Or is the premium based on brand equity?
  
  It's based on highly targeted traffic comprising subscribers who know and trust my recommendations, and decent sales pages from the vendors to which I send my traffic. And - typically - the promise (fulfilled, too!) of some sort of content simply not available anywhere else. Some of those ebooks pay me a commission of $66.55 per sale. (Of course, I'm making it sound far easier than it is, to sell large numbers of them - it's a whole big learning curve. But it illustrates the point that large numbers of people will pay those prices for an ebook if they trust the person recommending it.)
  
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  gjabiz 11 years ago
  
  Originally Posted by NetJunkie913
  
  $97 for an eBook? How long are these books? How do you pack enough value into it to justify price? Or is the premium based on brand equity?
  
  Be glad to send you my yellow page phone book. Length has NOTHING to do with value.
  
  I once paid 500 dollars for 5 sheets of paper, double spaced, and it was one of the best investments of my life, returned thousands of dollars in a matter of weeks.
  
  I've created and helped create many 97 dollar ebooks, and many 7 dollar ones too. The ebook Bud Riggs and I wrote pulled in several thousand dollars in a matter of days. It took us 21 days to write (about 2 hours a day) and did gangbusters.
  
  Recently, I showed young "Rick" z(a frustrated Warrior) how to create and make a 1000 bux in a month, which we did with my Nectar of the Masters Report, sold only in June and ONLY by using my sig file as the ad for it.
  
  Now that Rick has seen it for himself, he is no longer a frustrated Warrior but now on the right path to achieve his IM dream.
  
  gjabiz
  
  PS. Value is in the eyes and minds of your target, craft a good promotion for your target, and you can get untold amounts of moolah for your creative babies, be they 5 pages or 500 pages.
  
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gjabiz

11 years ago

Originally Posted by NetJunkie913

Is it 100% necessary to have high priced products on the back end of your sales funnel, or can you make a living with a funnel of $7 ebooks and other low ticket items?

Here is a funnel concept visual:

Coin Funnel - YouTube

At the top your customer pays a little or even free...then, as they progress into your funnel, they keep paying, sometimes more and more, sometimes just the same.

Here is how I think: I build a garden. Then have a "farmers' market" type set up. So, when one of my customers enters my garden, they can buy the thing they came for, but usually, within my products there will be a "HEY, take a look around and see if there is anything else you like."

My friend and mentor Jim Straw taught me this "garden concept".

I've had customers in my garden for over 25 years. Jim had some in his garden for over 50 years.

If they are satisfied customers, at any price point, they will come back again and again to your market.

I've had free, 5 buck up to 1500 dollar products and a few even more than that, and my small list of loyal buyers continue to buy from me.

Many have become my friends in business, and even JV partners.

With a funnel, sometimes, they fall down the hole and disappear for ever, and many jump out when the price starts to get high...they evaluate the product and often, jump ship.

It is all how you think about your customer, do you want them for decades, or do you want to get their money as fast and as often as you can? (or something in between).

Think of Planting your seeds and then enjoy a harvest of happiness for years and years to come, but it starts with planning.

gjabiz

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Ledux

11 years ago

Now that's an interesting question, can sales funnel survive selling $7 ebooks?

Well, it depends. If you have a ton of free traffic sources to add tons of subscribers every day and make sales then yes you can survive.

Yet if you want to pay for traffic and make money then it will be very hard with just a $7 product. Heck even with those upsells it's not going to be easy.

So, definitely have upsells

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NetJunkie913

11 years ago

Originally Posted by Ledux

Yet if you want to pay for traffic and make money then it will be very hard with just a $7 product. Heck even with those upsells it's not going to be easy.

So, definitely have upsells

This is my funnel as of now.

1. Free report for email optin.

2. Surprise free report.

3. $7 eBook (Which was promoted in the 1st free report)

4. Mystery free gift (Gift is hidden behind a wall on my site. They must share my funnel on Facebook, twitter, or G+ to unlock gift. The goal is to add a viral factor to the funnel)

5. $7 eBook which was promoted in 2nd free report.

6. Another $7 eBook.

Valuable free content will be spread throughout because I run a blog that updates Mon-Wed.

How do you all rate this funnels survival rate without high priced back end products?

Thanks
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Alexa Smith Banned 11 years ago

Originally Posted by NetJunkie913

How do you all rate this funnels survival rate without high priced back end products?

It's like everything else: it depends how well you do it, what the traffic's like to start with and all kinds of other parameters. My answer hasn't changed from "I suppose you could, with enough sales, but would you really want to?"

(I'd instinctively want to find a way to change steps 5 and 6 above to "$17 ebook" and "$37 ebook", myself. At least).
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ronrule

11 years ago

For my physical product sites, I've found the sales funnels that offer LOWER prices are more profitable. Sell a $20-$100 front end product, then step them through a series of $5-$10 add-ons as the upsell. A $20 product will have an AOV of around $60 doing it this way, with the majority of buyers taking at least one upsell.

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Ron Rule
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kris01

11 years ago

this is a pretty good funnel I'd say, and with some serious traffic, and your viral factor you have..you will build a list fairly soon....You can do another funnel then, with more expensive products while promoting it to your list, and other people's list....as for refunds..yes, as long as
you will have seller/buyer relationship with your list/subscribers, you will have complaints/refunds...That is for sure..Good Luck

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Can a sales funnel survive without high priced back end products?

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