Can a sales funnel survive without high priced back end products?

I think it's definitely possible. It all depends on how many new subscribers you can bring through the funnel every day. If you are selling a $7 ebook in your funnel and you are only adding 50 subscribers per day to your list you can expect to make 2 or 3 sales per day (depending on your sales page copy and subject matter). Now, if you are adding lots more subs every day you will obviously make more sales.

However, wouldn't it be easier to sell a $27 product in your funnel and only have to make 4 sales to hit $100+?

Here is a funnel concept visual:

Coin Funnel - YouTube

At the top your customer pays a little or even free...then, as they progress into your funnel, they keep paying, sometimes more and more, sometimes just the same.

Here is how I think: I build a garden. Then have a "farmers' market" type set up. So, when one of my customers enters my garden, they can buy the thing they came for, but usually, within my products there will be a "HEY, take a look around and see if there is anything else you like."

My friend and mentor Jim Straw taught me this "garden concept".

I've had customers in my garden for over 25 years. Jim had some in his garden for over 50 years.

If they are satisfied customers, at any price point, they will come back again and again to your market.

I've had free, 5 buck up to 1500 dollar products and a few even more than that, and my small list of loyal buyers continue to buy from me.

Many have become my friends in business, and even JV partners.

With a funnel, sometimes, they fall down the hole and disappear for ever, and many jump out when the price starts to get high...they evaluate the product and often, jump ship.

It is all how you think about your customer, do you want them for decades, or do you want to get their money as fast and as often as you can? (or something in between).

Think of Planting your seeds and then enjoy a harvest of happiness for years and years to come, but it starts with planning.

gjabiz

Now that's an interesting question, can sales funnel survive selling $7 ebooks?

Well, it depends. If you have a ton of free traffic sources to add tons of subscribers every day and make sales then yes you can survive.

Yet if you want to pay for traffic and make money then it will be very hard with just a $7 product. Heck even with those upsells it's not going to be easy.

So, definitely have upsells

For my physical product sites, I've found the sales funnels that offer LOWER prices are more profitable. Sell a $20-$100 front end product, then step them through a series of $5-$10 add-ons as the upsell. A $20 product will have an AOV of around $60 doing it this way, with the majority of buyers taking at least one upsell.

this is a pretty good funnel I'd say, and with some serious traffic, and your viral factor you have..you will build a list fairly soon....You can do another funnel then, with more expensive products while promoting it to your list, and other people's list....as for refunds..yes, as long as
you will have seller/buyer relationship with your list/subscribers, you will have complaints/refunds...That is for sure..Good Luck