How important is email in your marketing?

by Heath Sanchez 11 replies
Hey guys,

We've hear it like a broken record: the money is in the list..

But how many of you rely solely on email for your income?

How important is email in your overall marketing strategy?
#main internet marketing discussion forum #email #important #marketing
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  • Profile picture of the author jhongren
    i can say that it is like the pumping of the heart to the body.

    for every email blast, it is like every heartbeat bringing more blood around the body. the blood is like the money into your bank account.

    =)

    Cheers,
    John
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  • Profile picture of the author mattpaul
    Email marketing only works if its requested
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  • Profile picture of the author Ron Douglas
    I don't rely on it solely, but it's critical to my business. About 3/5 of my revenue comes from my email promotions.

    I just recently made $15,427.65 in one weekend from a list of 2,832. Sweet! I was more proud of that then the more successful promotions I've run to my bigger lists.

    The money really is in the list - but only if you know what you're doing.
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    • Profile picture of the author SpicyRobby
      e-Mail lists are crucial when launching NEW products - the conversion rates can go past 10% and this is a difference between making hundreds or thousands:-)
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    • Profile picture of the author Heath Sanchez
      Ron, sounds like you're having some amazing success with such a small list. Is it a 'make money' niche?

      What would you say is the contributing factor of having a list that is so responsive?
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      • Profile picture of the author Ron Douglas
        Originally Posted by Heath Sanchez View Post

        Ron, sounds like you're having some amazing success with such a small list. Is it a 'make money' niche?

        What would you say is the contributing factor of having a list that is so responsive?
        Yes, that particular list is interested in making money.

        I would say there were four contributing factors:

        - A good relationship with the list
        - Email marketing / product launch skills
        - Using video to show real life examples which people can envision themselves doing
        - A good offer with lots of value / benefits for the customer
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        • Profile picture of the author Heath Sanchez
          Thanks for your reply, Ron. I will definitely take note of that.
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          • Profile picture of the author jasonl70
            75% of my sales are from email..
            the rest are from OTO's after they opt-in from my squeeze page
            oh, and I get a few hundred a month from a small block of adsense on my squeeze page's (before any comments - I did NOT have any drop in conversions from adding the adsense - it still hovers around 30%).

            I make a rare sale from one of my review pages..
            Signature

            -Jason

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            • Profile picture of the author netcowboy
              I got so sick of hearing "The money is in the list" that I ignored the term for years. Then I paid for some coaching and that was the first question. "Are you building a list?" I wanted to choke the guy but instead got an autoresponder and started building a list.

              It wasn't an overnight success but my list just kept growing and before long I was actually making money with each new broadcast. Believe it or not that list is what got me full time in this business by eventually doubling my earnings.

              Now I continually build many lists because it represents around 50 to 60 % of my income. Sometimes the same people will buy multiple products from you. Gotta love that. I just think of how much money I was losing because I didn't want to do the little bit of extra work to build a list.

              It's really easy now because you can buy the autoresponder messages already written for your niche. The last batch I paid for was for 365 weight loss messages for $34.95. I only email my list every 4 days so that's 4 years worth of messages I just copy and paste that will make me many thousands of dollars on autopilot.
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              • Profile picture of the author Heath Sanchez
                Originally Posted by netcowboy View Post

                It wasn't an overnight success but my list just kept growing and before long I was actually making money with each new broadcast. Believe it or not that list is what got me full time in this business by eventually doubling my earnings.
                Oh I believe it! The power of email is amazing.
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