Science Says Infulencer Theory is Bogus

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There is a very interesting article in Brand Week talking about the concept of choosing influencers to promote your product or service.

The Theory breaks down because there doesn't seem to be a correlation after all.

Scientist: Influencer Theory Is Bogus

Mark Riddle
#bogus #infulencer #marketing #science #theory
  • Profile picture of the author Loren Woirhaye
    I read the article here. I've also read "the Tipping Point" -
    and I'm laughing because this guy Watts is spouting
    a bunch of rhetoric and pointing the finger at Gladwell
    and calling him a rhetoritician.

    Might be interesting to people who are obsessed with getting
    rich using Facebook or Twitter - but if you are I would suggest
    you read Gladwell, Godin, and Joyner and think for yourself.

    I don't think Wasserman argues cogently here for scientific
    marketing at all. It seems he's talking to people who think
    advertising is confined to image-building, branding, and fads -
    which is what a lot of folks ignorant about direct-response
    think advertising is.

    Strikes me as the chest-beating.
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