4 replies
Just curious...

How many of y'all are using Native Advertising?

Mark
#advertising #native
  • Profile picture of the author awledd
    I started a native blog of some export seeds (blog language English). Some contacts only. No transactions so far.
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  • Profile picture of the author MelanieandMiles
    Mark, I'm wondering if you are speaking more about this: Native advertising - Wikipedia, the free encyclopedia

    If so... Yes, we are using native advertising.
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    • Profile picture of the author Alexa Smith
      Banned
      Yes ... here, too.

      I'm an article marketer, and a lot of that, almost by definition, could be considered to be under the heading of "native advertising" (except that I'm not paying for most of it).

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      • Profile picture of the author Steve B
        A lot of content marketers have been doing native advertising for a long time . . . just not calling it by that term which has been popularized of late.

        If you've ever told a story to a targeted audience and included a reference to a paid product in the context of the story (or editorial) then you've been a part of this soft-sell approach. In fact, your content could almost be considered a way to hide or camouflage the selling.

        It's a way to engage the prospect on his own terms, in his own environment, without him being "caught off guard" by some intrusive interruption (like most TV commercials these days). The benefit that the advertiser receives if done well is both trust and conversation.

        There is a real skill involved in doing this naturally and having it be an effective means for selling something.

        Steve
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