Product Creation: latest fad?

21 replies
Hi folks,

I'm sure that product creation is undoubtedly one of the best ways to generate good profits online.

But lately I'm getting a lot of different promotions on "how to create your own product" primarily based on changing or tweaking PLRs or other easy ways to find content on the Web, and then work on it formatting them into short ebooks, or simple videos.

Of course when a seasoned marketer with advanced knowledge launches a new product or WSO (even using those simple techniques) is likely to be a good product, but when a beginner tries it, it’s very possible that it turn out to result a low value WSO or a very poor quality product (that only contributes to overwhelm the market with rehashed or outdated information).

And most of the offers on "how to create your own product" that are popping up lately, are aimed to beginners who may have the best intentions but usually manage to launch a new crappy offer to the market.

I would love to know the opinion of this forum on this subject, and if possible to inform in your opinion which "gurus" are better qualified to teach you how to create a real good product.

Thank you!
#creation #fad #latest #product
  • I do agree with you to some extent.

    I did create a WSO on creating WSOs before.....

    But I do see where you're coming from in the form of how there are so many people who CANNOT create good products or WSOs.

    Yes, some marketers can take an old idea and really turn it into a profit turning business but if a newbie were to do it, it won't benefit anybody and it turns out badly made.

    There was one WSO that came from Mattew Olson, I am guessing, I forgot his name....but he created a WSO on creating products as a WSO. It is quite good, and I would recommend that if you are a newbie.

    The goal as a product seller is to give GOOD INFORMATION THAT BENEFITS OTHERS. This should be your goal whether you are creating a product that is an old technique with a twist or a new secret.
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  • Profile picture of the author JensSteyaert
    Yes creating a high quality product is one of the easiest ways to make money, because after it's created you can simply list it as a Wso and get sales.

    However, i don't really believe in the theory that just anybody can start doing it. You need to have good knowledge in the market, because creating the product and listing it is not all. Especially for Wso's you'll get a lot of support questions, some of them even unrelated to the info in your product. So if you can't answer those "simple" questions, that won't leave a good feeling for your customers.

    But that's just my opinion, i'm sure many new people are creating great products and the Wso's about getting started with product creation answer many of those questions / doubts i have.
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  • Profile picture of the author travlinguy
    Instant product creation has been a favorite of sellers and would be marketers from the very beginning. Quality can be subjective but almost everyone can recognize junk. I think too many people get the hots to create something to sell while they have absolutely nothing in their personal experience to draw from. In other words, they don't do it so much with the intent to provide value, they do it to "cash in" in some way.

    The old "interview the guru" model is old and worn out. Then there are lists and resource guides and other "products" that are easy to throw together. Most flop miserably. Rule of thumb: create a product when you have valuable info to put out.
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  • Profile picture of the author IMToThePoint
    I totally agree with what you are saying. IMO I don't like the idea of purchasing PLR and just turning it into a video or adding content to sell on.

    I am just getting into product creation myself and my ultimate goal is for the customer to get what they want out of the product and be able to put it into action.

    I think newbies creating products will simple adjust PLR and put it out there to make sales, sure they might get some sales but then again they will have some annoyed customers if it's old information or they realise it's just PLR.

    I feel that a new product creator should realise that their first goal should be to deliver to the customer what they actually paid for in order to lead them to the desired end result and then think money second as just a way of getting paid for your time spent creating an actionable product which the v customer can actually use.
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  • Profile picture of the author Brent Stangel
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    The best products are created because there is a need or desire for them.

    The people who create them know there is a need or desire because they have experience and knowledge and they've done their research.

    Newbies can't buy that on the WSO forum.
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    • Profile picture of the author RobertoM
      Originally Posted by Brent Stangel View Post

      The best products are created because there is a need or desire for them.

      The people who create them know there is a need or desire because they have experience and knowledge and they've done their research.

      Newbies can't buy that on the WSO forum.
      Newbies can't buy that here nor anywhere. I agree on that.

      Experience-in-a-box is not for sale neither for newbs nor highly experienced IMers nor anybody.

      You can't buy intelligence, but you may hire the "how to", by purchasing a product issued by an "intelligent" guy who can teach or coach you how to create a good product using HIS intelligence and knowledge.

      I'm just asking if somebody knows who are this kind of dudes in the present IM world.
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  • Profile picture of the author awledd
    I wish people have experience before they launch products. But many people throw something to sell while they are beginners. However if they find someone having the knowledge, that would be fine in my opinion.

    I saw a couple of offers here in WF that promise to create your product and make it successful. I think I have the URL somewhere and can get it for you if you want it.

    Watch this page to see how successful these guys are: Sells Like Candy, Best Conversions-Lowest Refunds
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  • Profile picture of the author chuckharris
    I'm so tired of seeing WSO's that are about making HUGE money and the secret is all about making a product and selling it on WF.
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    • Originally Posted by chuckharris View Post

      I'm so tired of seeing WSO's that are about making HUGE money and the secret is all about making a product and selling it on WF.
      As much as I loved these WSOs and the way they were made, I do have to say that yes, if the method is about WSOs, I think it should be cleared out in the salespage.
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      • Profile picture of the author cborgrx
        Hey isn't it great that we live in America and if you want to put a product out for sale you damn well can! And if the quality is not there to back it up you will be out of business very soon. We see this all the time in the WSO section. Experienced people put out WSOs and their testimonials always include well known faces with words to the affect "when so and so puts out a product, I am buying it because it s always quality stuff". Then you have the ones that are here today and gone tomorrow. It all boils down to doing your due diligence before buying a product.
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  • Profile picture of the author Oliver Hart
    Hi.

    In my opinion, it's important to have some knowledge on the subject you want to create a product about.
    However, it is not so important to be a superb expert or a "guru" to create a good-quality product.

    First of all, people are on different levels when it comes to their know how on a subject, and it will always be people who know less than you on the subject, and for them, you are a master or an expert.

    The importance is not to hype up the product or try to become an expert you are not and rely on the source for your info product as be 100 percent accurate and completely up to date.

    Russell Ruffino once taught me that it's important to test the method you teach in your info product before you go live with your product. Especially when you create a WSO. An advice, I fully agree with.

    It is also important to have in mind that there are other marked than IM or MMO where there are not that many changes, and where it is less needed to take into consideration changes in the marketplace.

    The methods used in clicker training in the dog training niche is almost similar today as for one year ago, but content marketing in the IM niche has changed ALOT. This just as an example.

    Your concern of newbees creating bad products based on poorly written PLR material is more valid in the IM and MMO niche than in other niches, even it is not good wherever you find low quality products, seen from the buyer's standpoint.

    As a product creator, it is always best to have your customers interest in mind when you create a product. That way, you will have a repeated buyer in every buyer. This is good business in the long run.
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  • Profile picture of the author Dave Espino
    I agree with you, Roberto.

    It seems like the IM world goes through phases and we're currently in the product creation promotions phase.

    I've created a lot of products over the years, but only when I believe that the information inside is truly valuable or cutting-edge for my customers.

    I also believe in only creating products based on actual results I've achieved. I see many "serial product creators" who've turned the product creation model into a business model, regardless of whether they've actually succeeded at the method or not - that bothers me.

    Truth is, you need a product (and several would be better) in order to make money and ideally, it should be your own product!

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    • Profile picture of the author The Niche Man
      I wouldn't exactly call product creation a fad. Like it's a passing fancy. In fact, it's a mainstay. That's what most marketers should aspire to IMO.

      What's popular now is the high numbers of people (new and old) peddling junk, rehashed dribble and calling it a product.

      Whether a persons new or not, it has more to do with personal pride and refusing to sell anything you'd be ashamed to sell to your mother or someone you really cared about. Maybe that's part of the reason more people avoid letting you see their face or name, even in their sales materials.

      If the law required everything marketers sold to have your name, phone # and picture plastered on it, I wonder how many would offer what they're selling now?

      Not saying you have to have a Steve Jobs or Thomas Edison mentality of perfection, but quality and professionalism in what you sell should be toward the top of the list.

      Of course Steve Jobs and Thomas Edisons first product attempts flopped. In fact, most of the great product creators first attempts were called everything from hopeless to junk. But they had focus, passion and kept trying to perfect their products with tireless energy until they made their breakthroughs.

      I'm not sure a lot of people have that attitude. It's like if this _________ doesn't make me tons of money in a month, I'll jump on the next fad or shiny object opportunity. Instead of working tirelessly to improve what they have.
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  • Profile picture of the author mubashir
    Product creation is very easy if you have knowledge about the product. Just create a product which you know very well and surely you will get good results in end. I don't know any guru yet who teachs how to create product.
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    • Profile picture of the author The Niche Man
      Good point, the best Guru to teach you how to create a product ... is you! Some can give you tips or ideas. But they can't give you the persistence, relentless energy and passion needed to make it successful. Only you can do that.

      It's easy if you work hard at it ... But it's hard if you work easy at it. That's my experience. If all of it was easy, everybody would be doing it.
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  • Profile picture of the author WilliamVillagran
    I think the best thing once you write a Wso is to test it on someone who has no idea what they are doing and see if they can accomplish what your product says it can do.
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  • Profile picture of the author Vik Pandey
    Hardest part is research and picking the niche when creating product. Once that done everything easy from there.
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    • Profile picture of the author koolphoto
      It seems to me that everyone that fails in the IM niche tries to create products in the IM niche.

      My suggestion is either create a product in a niche you are good at or have knowledge of to start (Of course, you must research the niche first to see if there is a need). If you don't have the knowledge then learn about something you are interested in learning about. Then create a product about what you learned.

      There are so many niches out there that will probably lead to better success especially for the newbie marketer.

      Research the niche to find out if there is a hungry crowd. Find their wants and needs and then create a killer product that solves them.

      This has worked for me.
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      • Profile picture of the author raiko
        The IM community tends to feed upon itself. One marketer will do something and be successful then create a "product" showing how to do it. Or, someone will see that marketer being successful and create the product themselves even though they haven't done it. Then everyone will jump on the product band wagon and dozens of "products" will hit the market revealing the secrets of how the gurus make millions with this method. IM'ers will eat it all up and the niche will quickly become saturated with everyone employing the "technique" and success levels will plummet. Then the entire mass of IM'ers will move on to the next thing.

        Remember small niche adsense websites? Amazon affiliate sites? Authority sites? Blogging for dollars? Website flipping? Domain flipping? Forum link building? Or more recently, Tee Spring, list building and now product creation. It's never ending and will never end. Very similar to the AB buster weight loss gadgets you see on TV. They've been around for decades and just get regurgitated in different forms over the years.

        While it's not 100% applicable here on WF, I remember one of my very successful bosses in the real estate industry said, "Those who know - do it. Those who don't - teach". A lot of products are created by people who were never successful using the technique. There are some who are successful and still take the time to teach others but not as many there claim to be. It's always good to have a high level of suspicion in the IM community. Trust but verify.
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        • Profile picture of the author Oliver Hart
          Originally Posted by raiko View Post


          While it's not 100% applicable here on WF, I remember one of my very successful bosses in the real estate industry said, "Those who know - do it. Those who don't - teach". A lot of products are created by people who were never successful using the technique. There are some who are successful and still take the time to teach others but not as many there claim to be. It's always good to have a high level of suspicion in the IM community. Trust but verify.
          A very good point.

          People doing it is very often too busy doing it to create a product about it at the same time.
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          • Profile picture of the author Kay King
            But also...one could say...

            "the latest fad to come around again"

            Anyone who has been on this forum regularly for more than a year surely notices that it's a big wheel of opportunities.

            Product creation is "big" - workshops/products/how tos/mentoring

            but then

            Adsense is "big" - coaching/made for you sites/content

            but then

            affiliate marketing is THE thing - blah blah

            What's old is new again...and again...and again...

            Truth is - there are marketers who make great incomes in product creation and teaching product creations. Similar is true for adsense and affiliate marketing.

            Many more marketers spend years jumping from one fad to another....and end up tired and broke.
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