Do people still go for reading content?

28 replies
Hi warrior,

Content is still king no doubt but what type of content do you believe end user (aka the traffic/visitor/views/ likes/follower) prefer? With social media becoming norm in our life. Does writing 1000 words for physical product review still valid?

Thanks
#content #people #reading
  • Profile picture of the author Tsnyder
    Originally Posted by AlwaysAwa View Post

    Hi warrior,

    Content is still king no doubt but what type of content do you believe end user (aka the traffic/visitor/views/ likes/follower) prefer? With social media becoming norm in our life. Does writing 1000 words for physical product review still valid?

    Thanks
    Of course. Seeking details about a product purchase is
    completely different than social media. The ideal marketing
    campaign utilizes both.
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  • Profile picture of the author Brent Stangel
    I still read reviews but I only give weight to those that are posted on the sales page by people who have purchased the product. And I don't give them much. (;
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  • Profile picture of the author markgaperl
    Content is not going away...people still go on internet for content. Social media takes it a level higher and now people want confirmation or recommendations from someone they know or trust.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by AlwaysAwa View Post

    Do people still go for reading content?
    The best and most potentially profitable visitors/subscribers do.

    Some kinds of traffic don't.

    It's not about "what most people want": it's about "what most people who are likely to become good customers want".
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  • Profile picture of the author laurencewins
    Content covers a wide range of needs. I have regular clients and ad hoc ones as well. I see so many different needs and uses for the content I write and it's great because I learn as well. So, as long as we are using the written word, content will always be important.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by think more View Post

      No matter in what form your content is.People prefer what is informative.They choose contents which is easy to understand and interpret.

      They don't have time to wait.So make your content easy to access.A short 500 well spaced content can dominate a long 1500 word paragraph bluffed article.Keep it simple.Make your audience believe that you are actually revealing something that they don't know even though you are actually not revealing anything.

      Put a heading that stand out from others.Share your experience.and it should be a good resource to solve their problem

      Good Luck
      Sadly, it's this kind of attitude that leads to comments like this:

      Originally Posted by Brent Stangel View Post

      I still read reviews but I only give weight to those that are posted on the sales page by people who have purchased the product. And I don't give them much. (;
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  • Profile picture of the author johnben1444
    Stop confusing yourself and reading myth.

    Simply write content for humans and you will be fine.

    The days of spinners is long gone.
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  • Profile picture of the author AlwaysAwa
    Thank warrior for all the replied and views.

    Asking this question as it a common sight seeing people using smartphone and tablet, most of them will be browsing fb, twitter to name a few.

    And most of this content are video or photos.

    So does following google rule (writing 1000 words) still make sense.

    Content to me are either come in text (blogs, articles, etc) or in media (videos, photos, etc)
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    • Profile picture of the author JohnMcCabe
      Originally Posted by AlwaysAwa View Post

      Thank warrior for all the replied and views.

      Asking this question as it a common sight seeing people using smartphone and tablet, most of them will be browsing fb, twitter to name a few.

      And most of this content are video or photos.

      So does following google rule (writing 1000 words) still make sense.

      Content to me are either come in text (blogs, articles, etc) or in media (videos, photos, etc)
      Writing 1000 words of fluff is a waste. Write the right 1000 words, and people will read every one of them. At least the people you most want to read them will.

      Someone looking for the latest celebrity nip slip or upskirt on Instagram, or comparing breakfast options or cat pics on Twitter isn't likely to be in your profitable audience, so forget about them. They don't matter.

      When it comes to a bona fide review, the only people who matter are the people looking to buy whatever you are reviewing.

      That's not to say that you can't catch them earlier in the buying process with short content and lead them to your review. You can.

      Just don't confuse people killing time by staring at a device with real prospects.
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  • Profile picture of the author Chris30K
    Originally Posted by AlwaysAwa View Post

    Hi warrior,

    Content is still king no doubt but what type of content do you believe end user (aka the traffic/visitor/views/ likes/follower) prefer? With social media becoming norm in our life. Does writing 1000 words for physical product review still valid?

    Thanks
    Just focus on offering value and everything will fix itself.
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  • Profile picture of the author writeaway
    According to a SCIENTIFIC ANALYSIS, 1500 words is the BEST LENGTH for reading content. Source: The Ideal Length for All Online Content Of course, you should include graphics, infographics, and videos to prevent BORING your readers. People still read content. You have to ENGAGE your readers to get them to want to KNOW you, LIKE you, and TRUST you. Only when they TRUST you, will they buy from you.
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  • Profile picture of the author Steve B
    Originally Posted by AlwaysAwa View Post

    . . . what type of content do you believe end user (aka the traffic/visitor/views/ likes/follower) prefer?

    That's easy. The end user prefers extremely targeted content.

    Whether their device is a desktop, a smartphone, an iPad, or whatever . . . people want and expect exactly what they're searching for - the more relevant and up-to-date the better.

    It's the reason why targeting your prospects is so critical in marketing. If you can exactly match the content (offer or not) with the desire of the audience, you have the best possible combination for a sale and a satisfied customer.

    It's not really about the vehicles used to deliver the message. The important thing is that when the message (content) arrives, it resonates with the viewer and is precisely what he/she is looking for.

    The best to all of you,

    Steve
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    • Profile picture of the author writeaway
      Originally Posted by Steve B View Post

      That's easy. The end user prefers extremely targeted content.

      Whether their device is a desktop, a smartphone, an iPad, or whatever . . . people want and expect exactly what they're searching for - the more relevant and up-to-date the better.

      It's the reason why targeting your prospects is so critical in marketing. If you can exactly match the content (offer or not) with the desire of the audience, you have the best possible combination for a sale and a satisfied customer.

      It's not really about the vehicles used to deliver the message. The important thing is that when the message (content) arrives, it resonates with the viewer and is precisely what he/she is looking for.

      The best to all of you,

      Steve
      People are also looking for ENGAGEMENT. Remember, over 2M pieces of content are created every single day. People don't have the time to filter crap. They either get ENGAGED or they LEAVE.

      People used to laugh at woot.com but they're kicking ass. The secret? You guessed it-ENGAGEMENT.

      Information is only going to take you so far, tons of other web pages have info. What gets the buying process going is ENGAGEMENT.
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  • Profile picture of the author Randall Magwood
    Originally Posted by AlwaysAwa View Post

    Does writing 1000 words for physical product review still valid?
    Yeah it's still valid. So is video review. You will have to make the choice of which one you can see yourself doing 5 years from now. Do you want to write words on a screen for the next 5 years, or do you want to make videos for the next 5 years? You'll make money with both. Some will argue that one works incredibly better than the other - but it doesn't matter. They both will make you money.
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  • Profile picture of the author KBrown
    I use both... words and video. Inter laced in a nice format. Its what Mr. G loves also. Everything I write has a dual purpose. Leaning more to reader, but also for SEO.

    Good tips from a lot of great marketers... thanks!

    KBrown

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    • Profile picture of the author daileywealth
      Absolutely, content is valuable. Not only is it informative but it allows you to brand yourself and to build relationships with your potential customers. I'm not sure about the 1000 words though. For some people that may be ok but we live in a microwave world and people like to get in and get out. I would go for 300 to 500 words.
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  • Profile picture of the author Curtis2011
    Originally Posted by AlwaysAwa View Post

    Does writing 1000 words for physical product review still valid?
    Not with that grammar.
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  • Profile picture of the author sr.20
    Writing content is fine if you are just looking for relevant back-links or if you want the reader to do a specific action ( buy products, enter email address etc etc ) then you want to write in direct response style.

    Also Quality over quantity, if you are not good at direct response copy then look at outsourcing it. Videos also convert well but there is a lot more variables at play unlike direct response
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  • Profile picture of the author Hannak
    Content is still king any day but it has to be relevant content that will proffer solution and answer questions people are asking. Junk content will be counterproductive.
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  • Profile picture of the author Flyingpig7
    Of course it is.

    It very much depends on the price point ... what do I mean by that well I was thinking of buying a car I would look for lots of different reviews some would be comparision ones others disscussing the car benefits and features, safety etc..
    The review could easily be 1000 or more in length don't you think! Remember I'm likely to be paying £20,000 at least for it new so that demands more than 3 lines of content.

    However for much cheaper goods it varies the quantity and type of review - on Amazon looking at book reivews for books (kindle or paperback),costing $1 upwards a one line saying it's a great read to something indepth 700words is fairly common.

    I don't know about social media networks I know word count is lower however I'm willing to bet that most of the people there will still do some of the above I've described depending on what they are spending on the goods.

    Keren
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    • Profile picture of the author Eric Lovelace
      Content is king for sure. How it is delivered is based on your target market.

      Some like 1k + word articles breaking down the pros / cons, benefits, etc.

      Others would just like to consume it through maybe a 3-5 minute video on the chosen topic.

      That's why it all comes down what your target market prefers, and constantly testing to see what yields better results.
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  • Profile picture of the author Jtraits
    i definitely read the reviews before purchasing or moving forward into something. but i choose reviews that are well written which shows that the writer actually spent some time putting his thoughts together. i also read the reviews from people that actual used the program / product
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    • Profile picture of the author Niche Blogger
      Most of the blogs I read these days that are actually worth reading have an average post length of 1000-3000 words.

      It's the type of useful content that readers learn something from and are more than willing to share.

      Articles and reviews of this length also get alot of easy search engine traffic due to targetting many different long tail keywords.
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      • Profile picture of the author Alexa Smith
        Banned
        The thread has taken a very strange turn since its much more promising start yesterday. It seems that several of its more recent contributors - however willing they apparently are to advise others - aren't actually quite familiar with what "content marketing" is.

        Key concepts:

        (i) Content marketing has nothing to do with SEO.

        (ii) Publishing content only on your own site (not what's meant by "content marketing", of course!) isn't really a traffic-generation plan at all: the only traffic that can ever attract is a little bit of gradual, eventual, search-engine traffic, and to put it mildly, nobody's getting rich from that.

        .
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  • Profile picture of the author Vickcarty
    Dear friend

    Do not forget this basic thumb rule of Internet Marketing - Content is basis for Internet Marketing

    Why people fail in this context is because of the keyword research.

    I've seen tgat most of my students and fellows make great deal of effort in building sites and then randomly select a keyword and create a content which nobody is looking for in the search engines so you loose the track of building a successful online business.

    My advice would be to invest time and research fir the keywords before you write a content and you select The highly convertible keyword then simply create a keyword rich content and publish it to the world and you will find a great deal of conversions happening on autopilot.
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  • Profile picture of the author Jones1
    I think Content should be unique and must be related to your topic.It also updated time to time when google parameter are changes otherwise panda update will be coming soon?
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  • Profile picture of the author ssparks81
    People will always want to read content that has real value! That being said, it doesn't hurt to offer your content in various forms. For example you can turn an article into a video or mp3. Some people are naturally more visual or auditory. It's the value of the content that is most important!
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  • Profile picture of the author Adelaina
    If you have a website with content on it, you must be selling something. Consider the buying cycle, which consists of seven essential stages: awareness, interest, consideration/trial, purchase, support, repeat/loyalty and referral/advocacy.
    Each of these requires different approaches, different types of content and different lengths of the articles. What stage are you trying to cover with the content you’re talking about?
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