Researching the right way to ALWAYS create quality content

15 replies
Hey guys! Been a while since I've participated in the forum.

So I have this new project going on. I want to start a weekly newsletter business in the IM niche. I want to always provide high quality content to my future subscribers.

I want to truly help marketing newbies to get started and actually getting somewhere online. And in order to do that I figured I have to deliver detailed, quality content every week.

The thought is to share useful tips, tricks, helpful tools, how to set up technical stuff, different marketing techniques etc, etc.

So lets say I want to talk about video marketing for instance. then I would have to do some research in order to provide helpful, quality information that goes beyond just the basics.

So my question is this: What kind of research methods / strategies / tools / tricks are you guys using to

1. Get content ideas to provide to your list or write a blogpost around (ideas of valueable info)

2. Dig deeper and provide quality information about a certain topic

What are your sources for inspiration?

To this point I've just dug around in Google and browsed through some blogs that seems trustworthy to get some ideas, but I want to utilize other methods aswell

Highly appreciate all help here,

- Rene
#content #create #quality #research #researching
  • Profile picture of the author vikash_kumar
    For IM niche...The best inspirational source I believe is this forum itself.
    Here, You can even find the best solutions for the problems in the IM world...You can always share these valuable wisdom to someone who need them badly...
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    • Profile picture of the author pxjenkins
      Completely agree with this idea. It's all about how you look. It seems to me, any marketplace whether physical or online contains all the clues to success; if you can spot the real needs and real problems, you can start to find the solutions that will sell. Frank Kern may have been being a little facetious, but he recently said that all the tools you need it were a telephone, pencil and a piece of paper!
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  • Profile picture of the author alvinhy
    What I do is go on forums, Q&A sites to see what people are having trouble with then I create quality content to solve their problems.

    Its just a matter of finding what people want and giving what they want
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  • Profile picture of the author Rene Frydson
    Thanks for the reply guys. So I guess you're doing some research in order to actually craft that quality content so you make sure you cover most of the important aspects of what you're talking about, right ? Or do you always use only what you know and not info from other sources?

    Thanks
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  • Profile picture of the author NicoleBeckett
    First off, Rene, kudos to you for wanting to offer something of value to your readers! Sadly, alot of marketers out there don't!

    There's actually a great resource out there that most people never think of -- your email inbox. I'm sure you get questions from people all the time, and for every one of them, there's plenty of other people who have the same question but don't bother to actually email you and ask. Answering those questions in a newsletter is a great way to offer value AND give your readers exactly what they're looking for.

    I also like to search through hashtags on Twitter. Figure out a couple that apply to your specific niche, and scroll through some of the results. You'll likely uncover a development that everyone's talking about or a new point of view that you hadn't thought of.

    You can also set Google Alerts for various keywords/topics in your niche. That way, you don't have to remember to search through Google.

    Good luck!
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  • Profile picture of the author Rene Frydson
    Thanks Nicole!
    I will definately look into these tips. Sounds great.

    Im just in the planning phase for now so I do not have any subscribers yet, so checking my inbox for questions wouldn't get me far. All though I'm on approximately 1.000.000 lists so I could always get some inspiration if I find time to browse through some of the emails one day.

    I've also browsed thorugh some other forums in the IM niche, and I have found that some people are creating threads that are so called live case studys, where they are adding new information as they go forward with their business telling people how it goes and stuff.

    I have not seen such threads in the WarriorForum. Was thinking of starting a thread like that here. In order to kind of have something that sort of forces me to work on my business. Does this sound like a good idea? Is it legal in here after all?

    Thanks!
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    • Why not create a facebook mastermind group? Facebook is a giant forum with faces right?

      If you connect a fb group and your blog, you can provid value instantaneously.

      Its the best way I keep in contact with my students, providing them with webinars, tutorials recorded on google hangout while teaching student get setup, providing daily challenges threads, keeping track with the progress of every member etc.

      Plus other students see other student's progress and motivates them. They motivate each other and even leverage themselves and learn to network like a real marketer.

      Having your own facebook group is one of the most powerful, lucrative and easiest way I have done to add in my blog portal.

      Joe
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  • Profile picture of the author Josh Mayers
    Originally Posted by Rene Frydson View Post

    Hey guys! Been a while since I've participated in the forum.

    So I have this new project going on. I want to start a weekly newsletter business in the IM niche. I want to always provide high quality content to my future subscribers.

    I want to truly help marketing newbies to get started and actually getting somewhere online. And in order to do that I figured I have to deliver detailed, quality content every week.

    The thought is to share useful tips, tricks, helpful tools, how to set up technical stuff, different marketing techniques etc, etc.

    So lets say I want to talk about video marketing for instance. then I would have to do some research in order to provide helpful, quality information that goes beyond just the basics.

    So my question is this: What kind of research methods / strategies / tools / tricks are you guys using to

    1. Get content ideas to provide to your list or write a blogpost around (ideas of valueable info)

    2. Dig deeper and provide quality information about a certain topic

    What are your sources for inspiration?

    To this point I've just dug around in Google and browsed through some blogs that seems trustworthy to get some ideas, but I want to utilize other methods aswell

    Highly appreciate all help here,

    - Rene
    Hey Rene,

    I would say that the best resource that I use to gather content would be YouTube. Although I use Google sometimes, there is so much more content getting published on YouTube nowadays.

    Usually, I just watch someone's videos and then I'd take notes on some points that really jumped out at me. If I come across some very valuable content, I share it. Most of the time, my content comes from watching videos, listening to audios, and reading books and articles. From time to time, i'll even read magazines or newspapers as well.

    Hope this helps out!

    -Josh
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  • Profile picture of the author @tjr
    How new are you to the world of Internet Marketing? Your comment above seems to imply that you don't have a list of any kind (or if you do then you don't have any subscribers to it). Are you delivering content in some other form?

    If your level of experience is what I think it is (pretty new), then I would shy away from the Internet Marketing niche. There's really only a few ways it can go trying to "fake it 'til you make it", and none of them end well.

    Moving on.

    To consistently create great content you're going to want a quality control process that sends everything you write through the gauntlet before it can be published. Mine looks something like this (for written content), hopefully it can give you a starting point to work off of.

    Prerequisite: Why? Why is the piece being written, filmed or recorded? What is it going to accomplish for the reader, viewer or listener?

    1. Brainstorm the idea.

    2. Research the idea.

    3. Fact check your research, toss the garbage.

    4. Craft your research into an outline.

    5. Write your first draft.

    6. Tear apart your first draft from a quality/editing standpoint.

    7. Implement corrections from step 6 into your second draft.

    8. Tear apart your second draft from an "opposing" standpoint. Find any and every argument against what you're saying and either craft your content to confront it or accommodate it.

    9. Implement corrections from step 8 into your third draft.

    10. Repeat step 6

    11. Repeat step 7 for your fourth (final) draft.

    12. Gather all supplemental content you're going to need for the piece (pictures, links and videos for articles).

    13. Final clean up, prepare the piece to be published with all supplemental content in place.

    14. Publish, market and pray.
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  • Profile picture of the author Rene Frydson
    Thanks! Lots of great tips here.

    Joseph: Thats a great concept. Only I am planning on developing a newsletter, and try to market it the best way that I can to get subscribers. (I will follow a self developed strategy for this, and hopefully learn more as I go). The Facebook group sounds interesting though, might recommend it in one of the emails so that only members of the newsletter have a way of communication with eachother.

    Josh: Thanks, I will add that to my research strategy list

    @tjr: I have tried several approaches in internet marketing. I read alot every day on the subject, and I feel I am starting to get the knowhow to help out fresh newbies. I have built a list of approximately 500 people, but that was over a long period of time, and it is a long time ago aswell, so those subs are not responsive anymore. I figured I'll start from scratch and do it right this time, and not just shoot in the dark and hope for success, you know? I'm going to focus on just this one thing, put all my effort into making it good, and market it properly. I will continue to learn about IM every day both from theoretical and practical experience. My point being that I feel I am capable of helping out brand new marketers that are just getting started. Im talking about the ones who need to learn how to build squeeze pages and making them convert good, the ones that have very little knowledge about traffic generation etc etc. Theese are the ones that I will try to get in front of with my marketing efforts. I am also taking education in International Marketing in the Norwegian Business School. Internet marketing is something that I am very passionate about, and very interested in. I have in a sense finally gotten that I have to be patient, consistent and put helping others achive success, before my own success.

    Anyway, thank you again for your good answers everyone Truly appreciate it!
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    • Profile picture of the author @tjr
      Originally Posted by Rene Frydson View Post

      @tjr: I have tried several approaches in internet marketing. I read alot every day on the subject, and I feel I am starting to get the knowhow to help out fresh newbies.
      You've tried things. How many have you succeeded with? Having a feeling that you just might be cut out to teach newbies something you may not have done yet is not enough.

      Don't get me wrong, there is something to be said about teaching the theory of marketing, which you may be well versed in depending on what you've done and what your school has taught you. Plenty of people try the "follow along as I build from nothing" tact before.

      Here's the thing though, take a look around the niche. Very few people have successfully taught as they learned themselves. When they did, they didn't position themselves as teachers. If you can find a blog that successfully deals with the theories of Internet Marketing and nothing more (meaning no pie in the sky income "systems") I would love to see it.

      I don't doubt that you would go into this project with the best of intentions; but good intentions have caused more damage than any weapon man ever made. There's going to come a point where you make a decision between pretending to be something you're not (your words in this thread unfortunately point to this, as you believe you're already ready to teach newbies when you haven't finished learning yourself) and taking the long, hard road of just being one of the crowd.

      Sadly, most people go with the former. They eventually crash and burn. Every time.

      I'd recommend that you avoid that altogether. The IM niche can seem enticing, especially when you participate on an IM forum where many say they're banking in the niche. Find a different niche, one better suited to your experiences and talents. You're still trying to learn how to create good content. I feel that if you were ready to teach others how to market you would either know how to create it yourself or you would know where to go to get it. You're not ready to teach this game to others.

      I hope you don't take this as me crapping all over you. I just want you to avoid the mistake that many, many others before you have made. Pick a different niche, use the steps I outlined in my previous post. Come back to this idea in a couple of years when you actually have something to show as far as your marketing prowess goes.
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  • Profile picture of the author Randall Magwood
    For me, i know so much about internet marketing that i write from things off the top of my head. Sometimes it gets so crazy that i aim for writing a 500+ article... and then wind up writing 800 words. You can check out EZA for inspiration. Nothing wrong with that. In some super small niches, then you're question becomes super valid. You have to master the small niche. You will need to become the authority of it.... which means you will have to create more than just 2 or 3 info products for it.
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  • Profile picture of the author Rene Frydson
    Thanks guys! Much appreciated.
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  • Profile picture of the author Kikrly
    What I do is search Google News for fresh content, related to a specific niche. You can narrow the search according to the post date.
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  • Profile picture of the author celente
    your library and forums, is a good tool to use. There info and opportunities are endless.
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