Google Keyword Tool External Search Numbers
I need to refresh my mind about Google Keyword Tool External search numbers, for example if I search 'gardening tools' on it, it will give me 50,000 searches per month. but when I click phrase or exact the number will be decrease. and for some of other keywords it gives me 'not enough data'.
my question is what is actually those numbers mean to us? for phrase match number, is that the number of people who search on google with keyword surrounded by quotes? isn't that a exact match?
if so... I guess broad number is the true number, right? because I think MOST (not all) of people will search on Google without surrounding their keyword with quotes. what do you think?
one more thing, if we do article marketing which search volume we need to consider? is Local Monthly Volume or Global Monthly Search?
thanks,
Rob
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