A subscriber of mine recently got on my case when I did a piece about the importance of being articulate, of correct spelling, punctuation, grammar and all the rest when you have an online business.
Ditto for oral and visual communication when you're on the phone or Skype with a client and when you're presenting at a workshop.
Yes, you should develop your own personna and use your own voice. But is it ever appropriate to ignore the rules and conventions of the language when you know better?
It was her contention that nobody cares about such things. Everyone online is used to seeing human communication at its worst online - in the forums, emails, comments on blogs, social media, etc. Nobody expects proper language on the Internet and if you're too perfect at writing, speaking and grammar you will sound weird and phoney to everyone else.
I'd like your feedback. What do you think?