Advice - Ask/Tell All - from OG marketer/entr. - Top 10 at CB - Back for good karma

20 replies
Hey gang.

I banned myself a few years ago because... well a lot of reasons, swore I wouldn't return too, erased all my posts with many gems but after the crazy rollercoasters I just got off/on/off/on/off again while success happened I've decided to revisit some of my past and dedicate a lil' time to interact and help those that are about to embark on this crazy journey. Or those that have been at it for x years and still haven't hit and have conditioned themselves to only try the same formula over and over again until they are exhausted and twice as broke.

Anyway, wanted to say hello, I'm the guy that owns DUBturbo which was a CB top 10 and is now a private program after being sabotaged - I've launched 40-50 .com's mostly under CB and mostly split testing to find my winners, my life has been changed and reinvented due to I.M. success and my time becoming truly mine more and more. Now it's a mish mash of real estate, IM, crypto, and actually enjoying my life (4hr work week but only after x years of working xxhrs a day).

Not really sure who or how I can help as I still see a lot of the same incest marketing to marketers with gimmicks and monetizing each other from within the group vs working together to go after true masses/marketshare.. so I'll guess that if you've already experienced some success and have the usual learning curve under your belt but can't seem to hit big (not mmo stuff, actual whitehat end consumer products that are not marketers) - feel free to show/tell/ask/nudge me and I'll take a look (free, I'm not selling anything, don't do WSO's (EVER!!), and don't market to marketers or consult for a fee, I'm good re $).

Great to see some of the oldschool here still too, and sorry in advance there are personalities that I will not interact with because I don't believe in fake personas or profiles where it's not really you and you know who you are so let's agree to just stay out of each others way to avoid BS, I see YOU are all still here too.

Cheers,
NC.

EDIT: Feel free to use this thread to ask anything you've ever wanted to ask about our world. I've been through it all from getting attacked by competitors on 6month espionage campaigns, to generating millions year to year through affiliates until it went bust - and I've played in many niches so don't be shy - ask things you've always wanted to ask.
#advice #marketer #marketer or entr #thought
  • Profile picture of the author JosephC
    Awesome, welcome back man!

    I was an affiliate for Dubturbo until the program was shut down. Awesome to have you here. You will be able to help a lot of people here, dubturbo was one of the biggest softwares ever launched in the music niche. I used it myself as well.
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  • Profile picture of the author webmarke
    Nice post. Good to see a real warrior return because if all the good warriors leave, then we leave the newbies to be victims of the sharks.
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    • Profile picture of the author ncmedia
      Originally Posted by joecason View Post

      Awesome, welcome back man!

      I was an affiliate for Dubturbo until the program was shut down. Awesome to have you here. You will be able to help a lot of people here, dubturbo was one of the biggest softwares ever launched in the music niche. I used it myself as well.
      Hey cool - I figured I'd run into old affiliates Thank you for your help during our incline campaigns.

      Originally Posted by webmarke View Post

      Nice post. Good to see a real warrior return because if all the good warriors leave, then we leave the newbies to be victims of the sharks.
      At least you're aware, and the markets tend to educate themselves faster and faster but yeah I'm still seeing a lot of fake'n'bake'till'u'make'it personalities. Years and years on a forum doesn't necessarily get you success and people with 22,000+ posts don't necessarily have your best interest at heart.
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  • Profile picture of the author philipsimbahan
    What is your best bet a squeeze page or a blog?. I've currently own a blog but didn't have a consistent income.
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    • Profile picture of the author ncmedia
      Originally Posted by philipsimbahan View Post

      What is your best bet a squeeze page or a blog?. I've currently own a blog but didn't have a consistent income.
      Those are two totally different worlds often used for very specific sequences (squeeze page > email > autoresponder > drip them offers/upsell/etc. - Blog > can be anything).

      Also depends on if you're moving units of your own stuff vs affiliating for others vs just flipping adzones vs aggregating emails vs...... You've asked a question that has no right or wrong answers, I've had success with both for their specific use as have tons of my affiliates.

      What does your blog do? Sell stuff? Review stuff? You're trying to rank for hard keys/flip peoples offers? You have banners/adzones with adsense? You have videos that are yours that have ads on them on youtube embedded??
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  • Profile picture of the author gojiita
    Hey, i am planning to create a blog with my girlfriend. But till that time would a squeezepage be good to get a list ready and try some tactics?

    Do i handle keywords different than on a blog? What to aim for as i can aim at different keywords with a blog in each post. But a squeeze page is quite static so on what should i focus?
    The Blog takes some time as we want to ready some articles and discuss some stuff. But i want to start by tomorow with taking constructive actions.

    Thank you for your help
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    • Profile picture of the author ncmedia
      Originally Posted by gojiita View Post

      Hey, i am planning to create a blog with my girlfriend. But till that time would a squeezepage be good to get a list ready and try some tactics?

      Do i handle keywords different than on a blog? What to aim for as i can aim at different keywords with a blog in each post. But a squeeze page is quite static so on what should i focus?
      The Blog takes some time as we want to ready some articles and discuss some stuff. But i want to start by tomorow with taking constructive actions.

      Thank you for your help
      Yep - make your .com your squeeze page until you are ready - and still get at least SOME content ready so your list doesn't go cold as fast as you build it (meaning send them some stuff even if you haven't launched, and don't sell or try to promote anything yet, no aff links no asking for money just keep them warm/enticed in your biz/idea/venture).

      Keywords :: Yep you've got a one page static laser focused objective - SEO doesn't really come into play on simple static pages and are usually best focused on with previous lists or swapping lists or other email exercises. You won't be able to gain much traction unless you a) create your own keyword(s) so they are easy to rank for (i.e. dubturbo was a new word never really used before), b) influence your SEO with all kinds of google dances on purpose knowing it will be a throw away campaign maybe on another domain promoting yours so if it's penalized your money site isn't... There is no real way to ensure organic traffic to a squeeze page you'll heavily rely on marketing it to end users and list owners imo (unless your idea is in a new niche/keyword and just takes off due to its hook).

      Once you launch your squeeze page can still be there as a separate page, and your blog will probably have an optin area somewhere on every page so you should focus on your content being top shelf.

      Be controversial with your content, don't be bland, don't be dry, use every word/sentence/picture with purpose to retain readers and build a fanbase that promotes you vs you constantly trying to look for more backlinks etc.

      Best of luck with it.
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  • Profile picture of the author Jesus Perez
    Do you have a current blueprint or step-by-step plan for launching new products that you're willing to share?

    How many successes/failures did you have (besides DubTurbo)?
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    • Profile picture of the author ncmedia
      Originally Posted by Jesus Perez View Post

      Do you have a current blueprint or step-by-step plan for launching new products that you're willing to share?

      How many successes/failures did you have (besides DubTurbo)?
      I've done at least 40, up to 50, and they would break down as follows:

      20 died and were horrible ideas that didn't make a return/total loss.
      10 did something right, a little spike, some money and lot's of knowledge.
      5-7 did very well, lasted longer than a spike, rolled onto the next one, had a big back end and other branches grew from them etc.
      1 changed my life and took off farther/faster than I ever realized was possible - now anything is possible in my eyes, 100million is not that crazy sounding anymore.

      There is absolutely no sequence that is guaranteed re a launch - there are only past proven models and common models that tend to work when combined properly.

      If I were to be launching something next month and it had never seen the market yet, and it's in a relatively new micro niche that I am a domain expert in, here's what I would do:

      Create the sales page first, start split testing on small price-points for pre-orders. If I can't even get pre-orders I don't proceed. If I get orders or pre-orders (orders being straight sales but then telling customers if they didn't read the fine print this is for next month and if they want to refund that's fine, I only care about figuring out my conversion rate ranges and if the market will even respond to my idea/offer).

      Once I prove the space/idea even on a small sample of say 20-50 orders on a >1% conversion rate - I motor on creating my product. I start leaking the info to my existing affiliates because I've done so many of these I have resources to pull from. If you don't have affiliates and haven't had proven success to recruit with easily, do NOT recruit until you prove the model more and have viable marketing material that proved profitable (aka pretend you're your own affiliate re numbers and do an actual campaign and figure out if you were profitable on a xx% commission, if you can pre-qualify yourself as a profitable affiliate and document that to show the ones you will soon recruit, you're sitting on a potential huge winner.

      Depending on the niche and how I'm going to do my launch, the rest of the usual suspects apply re getting list owners hyped up, getting competitors shaken up/try to work with them even, to preparing a TON of marketing materials following your proven tests to give to affiliates that will soon be knocking on your door vs you having to recruit them to a cold unproven offer.

      I don't play in 'marketing to marketers' spaces so the launch process is different and the psychology of your demo is very different so there are many things I did that wouldn't apply to most others products as I am in the music production niche.

      Here's the most important part - post launch.

      See - most marketers that came up with me - did what I did - launch after launch after launch always thinking two products ahead. Not realizing that it's much smarter and a much more rewarding journey if you can build a sustainable brand and be in launch mode for 4-5 years on one project/brand vs spike money x times a year and having to chase new ideas/packaging the same shite in different ways/trying to stay in the black...

      If you can create something that outgrows you, and where affiliates become attracted organically because you've found a gap to fill or something new that is becoming hot - then and only then will you realize the difference between a 6-7 figure mmo launch (and crazy retention strategies from all the refunds you're about to cap out servicing on), and an actual long term lifecycle of something beautiful that is duplicated because it's so good, that affiliates fight for, that the backend grows insanely for over time, that justifies doing a residual monthly upsell which feeds you for years even if your front end dies and you restructure..

      I rambled a bit sorry - launching something so it sticks is hard. I USED TO have this false feeling of 'anything I touch now will turn into gold because I've 'won' quite a few times in big ways now'... and even I have had to realize that what happened to me was extra special, not something you can sequence or plan for, lot's of karma/timing/people/unforeseens that throw your biz plan out the window and it is insanely hard to duplicate. If you DO find yourself sitting on a winner, stop - don't think two products ahead - think of how to absolutely maximize your opportunity and upsell/build residual components as fast as possible.
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  • Profile picture of the author CAmarketing
    Holy shit it's Norb!

    I used to be a semi-active member of Niche Choppers! (PS: Just went there after not being on in probably over a year, didn't realize you took it down, BIG BUMMER I loved that site!)

    Anyway I'll totally take you up on your offer to give advice I just sent you like a novel long PM haha. It's too personal to post everything here, but I would loveeeeeeeeeeee your advice! Please get back to me when you have time!
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    • Profile picture of the author ncmedia
      Originally Posted by CAmarketing View Post

      Holy shit it's Norb!

      I used to be a semi-active member of Niche Choppers! (PS: Just went there after not being on in probably over a year, didn't realize you took it down, BIG BUMMER I loved that site!)

      Anyway I'll totally take you up on your offer to give advice I just sent you like a novel long PM haha. It's too personal to post everything here, but I would loveeeeeeeeeeee your advice! Please get back to me when you have time!
      Cheers!

      Yeah I took NicheChoppers down a while ago it kept getting hacked and it was just time for it to go as it did what it was supposed to do for a lot of people before drying out.. I thought it was you as I replied - equally long and filled with overall advice

      EDIT: I'm going to post some of it here, the general parts so others can take from it too:

      I didn't click on everything however I've seen this time and time again - portfolio's of fails/learning curve footprints .

      Most important thing I would do is sit back and take inventory of your skill sets, seems like you've championed the technical side of things and can pretty much execute anything. Which in turn allows you to execute everything you think of and run dry on new idea chases..

      When I was looking after my portfolio of both winners and losers, it wasn't a choice I made as much as my path pulling me into 'drop everything, focus on your winner stupid!' position.

      I couldn't tell you to drop everything, but I can tell you that you definitely would be better served with focusing one - three things TOPS and seeing them through. Often times success is right there around the corner just have to keep pushing to actually get to the end of the street.

      At the same time you should absolutely acknowledge when something isn't working and be 100000% ready to walk away from it without any emotion or second thoughts, money pits and failed ideas can kill peoples life savings.

      You don't have to outsource much if anything, you write really well so there's your content and marketing development taken care of, you can deploy any idea you think of (don't do PLR, don't do things that have been done 10001 times by people with budgets).

      Stay away from trying to teach others how to make money online if you haven't hit big yet - it's a catch22 and 99% of this forum does this - it's backwards. If you really do make big money online trust me the last thing you'll do is want to capitalize off sharing that knowledge - it becomes industry secrets and then eventually you made it big and want to give back like I'm doing here for free .

      In short = Keep doing stuff, fail faster, don't just jump into ideas do actual analysis and take into account your own history with project dev and how you usually end up. I now say no to 90% of ideas I have and 99% of ideas that are presented to me by potential partners. Taking on a project should only be done as a calculated risk not idiotic compassion for the niche or desire to get rich quick. Think of something you're amazing at and can stick to for years as well because if something you create DOES hit it big, you'll be stuck to it for a long time. I've been in niches where the money is amazing but the niche is dirty or feels wrong and the money doesn't matter you just want out.

      Hope you can pull from this and whatever you do just keep throwing jam at that wall, averaging and probability also takes effect so sooner or later something kinda 'has to' hit it's just how long can you holdout and how great can you become in that process (I often preach this :: Fall in love with the process first, the money is just a cool side effect of a powerful daily routine). Seems you do in fact love the process, just have to refocus it on bigger hits and less of them vs tons of small attempts at shiny lures.


      Cheers,
      Norb.
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  • Profile picture of the author CAmarketing
    You rock thanks Norb! I sent you another PM This one has more specific questions, feel free to share your answer again or we can keep it TOP SECRET! haha
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  • Profile picture of the author ilynreal
    What advice you can give to newbies and not so-newbies out there?.

    Do you believe that you can make money without an investment?.

    It's SEO really important or you also believe in 80%/20% (promotion/content and seo)?.

    Have you ever tried to make money without an investment or little investments to test
    your marketing skills?.
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    • Profile picture of the author ncmedia
      Originally Posted by ilynreal View Post

      What advice you can give to newbies and not so-newbies out there?.
      How long is a string? Sorry - way too broad of a question as there's 1001 ways to make money online and doing a general tips for newbie's in any of them wouldn't do it justice.

      Originally Posted by ilynreal View Post

      Do you believe that you can make money without an investment?.
      Yes, however when you have money are you still going to try to make more without investing into automation/scaling/labor/outsourcing/etc? Making SOME money with your efforts/talents/skills in order to GET some capital is the way it usually goes. Once you have income you're hopefully going to know what to do with it in order to make it grow more.

      Let me flip the question on you = If I gave you $10,000 right now to help with your project, could you flip that into $11,000 - $20,000 or do you see yourself losing it trying to flip it?

      Originally Posted by ilynreal View Post

      It's SEO really important or you also believe in 80%/20% (promotion/content and seo)?.
      Yes it's important, it's a branch of your marketing tree - it's not the core or the roots of it though. Your brand is your core, SEO, AM, M, PR, Social, etc. are all arms and all have equal % until you find out what works best for your offer and scale on that. There is no set way/thing to focus on in an online business everything matters and your eb/flow will always randomly change (you will google dance one week/month, and get some random great backlinks next month, and do some great SEO content for words you never thought to rank that are now bringing in buyers the next month, etc., can't say 'my SEO is great so I'm banking' by default.

      Originally Posted by ilynreal View Post

      Have you ever tried to make money without an investment or little investments to test
      your marketing skills?.
      Yes in many many many ways. I was a designer/producer/mediawhore for 12 years before doing my own brands, and during my come up I did just about everything you can think of to test my offers with little to no budget. It's the best way to test because if you hit on grass roots campaigns imagine what you could do with a budget behind that knowledge. In my post above I talk about building out a salespage before you even have your product, that is probably my most effective method of testing without having to build out anything yet or even knowing if the market will respond favorably.

      Still though, having said that - there is nothing faster and better than knowing your audience and getting warm targeted traffic to your offer to test it - adwords up to $1/click if you have to but you'll get the fastest results that way (at least in my experience).
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      • Profile picture of the author PPC Ninja
        Been in the game for a few months now. Have learned a lot and failed a few times. Im really into marketing / promoting things and making sales,theres something about the process I find exhilarating. Anyway, Im really into web design / development but not really interested in proving those kinds of services to other people, I like to put them to use for my own endeavors. I've tested the waters in multiple niches and different kinds of campaigns but fail at finding that one thing that just clicks for me. Something that I have real passion for and can build on. Have you experienced anything like this in the past, and how do I get over this bump? Thanks!
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        • Profile picture of the author ncmedia
          Originally Posted by PPC Ninja View Post

          Been in the game for a few months now. Have learned a lot and failed a few times. Im really into marketing / promoting things and making sales,theres something about the process I find exhilarating. Anyway, Im really into web design / development but not really interested in proving those kinds of services to other people, I like to put them to use for my own endeavors. I've tested the waters in multiple niches and different kinds of campaigns but fail at finding that one thing that just clicks for me. Something that I have real passion for and can build on. Have you experienced anything like this in the past, and how do I get over this bump? Thanks!
          That bold part - is the smartest thing ANY designer/visionary/talent on this forum should re-read to themselves 101 times daily. This is what separates servicing from doing things once and selling them over and over again.

          I used to design websites for $10K+, then $25K+, and had years where I juggled 50 small $1K - $5K clients, I grew to HATE all of it. I grew to truly understand my worth as a visionary, as someone that is being hired as a business to business bitch to help business owners make MORE money... This realization is extremely important.

          You won't really know what your fit is until you find it or it finds you while you're on your path of exploration. You've already figured out that if you can build something and get affiliates for it, you can monetize the same bit of work 100000+ times vs just once. You've figured out that your talents can promote other peoples stuff by spamming errrrr promoting for them in creative ways.

          You being a designer also probably helped you understand the eco-system here more and not to fall into the typical noob-traps and dripped intel for profit vs seeing the big picture and not being raped too fast by the WSO's .

          Build stuff, fast, whatever your interest is - maybe create a '101 photoshop tips' ebook/video series, teach people and automate some of your design skills into a box/digital product. You're going to probably design campaigns for a while until you get the itch and understand all the puzzle pieces enough to build out your own offers. Some people make their millions from promoting OTHER peoples stuff, some do it by launching their own long term brands, some do it from email lists, there is no sequence or right/wrong way to go and being a designer/understanding space and influence I think we are the most dangerous breed as we can go from idea to execution faster than most.

          Once you start taking bigger swings at bigger efforts, you'll realize that whatever it is you're going to hit big with, is probably going to be something you are a domain expert in or will become a domain expert in, even with end user products that are software/howto/mmo even. If you start making some money in a niche you don't really understand or even like much it's just a money thing for you - most times it will be short lived and you'll have an itch you can't scratch/won't commit to it fully.

          /rambled.
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          • Profile picture of the author PPC Ninja
            WOW. I am absolutely saving that rant for future reference. Thank you! And you are correct. I have never fallen into the traps not even from day one. Never purchased one WSO or any info product. I am content on learning my own ways and methods and finding something that will work. I want to be successful from my own endeavors, not biased opinions of others. I believe anything and everything can work. You just need to see that realization.

            I'm happy I could hit that point for people in my last post. I was so excited to get my first freelance client. This quickly faded when I spent hours building their business while neglecting my own. But that it part of being a solo business owner. Learning what does and doesn't work for you. Failure is not a bad thing!

            Speaking on the point of creating a video series and such. Im great with multi media. Pretty much every aspect. I just haven't figured out how to monetize my skills yet. I think I am a teacher by heart although I don't want to admit it to myself. I think I would do great creating tutorials and guides, maybe I will look into that more.
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            • Profile picture of the author WikiWarrior
              Hey Norb,

              Great to see you back on the forum. I remember checking out some of your production and creative work a few years ago when I first read your posts and thinking "man, this is light years ahead of what's on the market right now". Thanks for offering your help on this thread.

              I have a quick question for you. I have a couple of sites I'm working on and have bought the right to 3 or 4 related products to resell. I was wondering whether I should sell these products from my main sites which I'm slowly building up as brands, or launch the products on their own domains, like niche sites, and just link from my main sites via banners etc?
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              • Profile picture of the author dunkinbbb
                Hey NCMedia,

                Just wanted to publicly thank you for your advice and input.

                Spoken like a guy who's been there and done that.

                (and has the teeshirt)

                Best,

                Bill
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  • Profile picture of the author ilynreal
    No further questions your honor. ;-)
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