Creating Multiple Landing Pages

6 replies
Hi all,

Forgive me if this is a basic question but i am just starting my first online business.

My product appeals to multiple niches (within an overall larger niche). Initially I thought I would just list all my selling points for all the target markets on one site. Figured more was better right?

But that is just going to dilute my brand, jack of all trades master of none springs to mind.

So figured I would run different marketing campaigns for each niche with a landing page that was tailored to sell to each group of motivated buyer.

So one advert focussing on one problem would be sent to companyname.com/niche1 another marketing campaign sent to companyname.com/niche2 etc.

However, and this may seem a bit of a stupid question) is there any way for my traffic not to see they are on a site with a /nice1 extension? Just thought it might seem a bit unprofessional to the more discerning buyer. So the domain name just reads companyname.com on the adverts and landing page

Thanks
#creating #landing #multiple #pages
  • Profile picture of the author RichardF
    Well, you could mess with iframes and such, but honestly 99.9% won't notice or care that they're on a subpage. IMO you're overthinking this
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  • Profile picture of the author WillR
    Iframes won't really work because you could still only iframe one of the salespages.

    As the poster above said, just send them to the different landing pages. The average person would not even think twice about it. Sometimes we forget how little the average person knows about computers and the Internet

    I sure wouldn't worry about it.
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  • Profile picture of the author SEO Power
    It doesn't matter if they are on a subpage. Most of your potential customers won't be bothered by that particularly when your root domain contains your company's name.
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    • Profile picture of the author JohnMcCabe
      Who says you have to name the pages niche1, niche2, etc.?

      Name them something innocuous, like page1, page2, etc.

      That way, even if someone does notice (and I agree that is unlikely), they won't have a reason to care.
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  • Profile picture of the author pxjenkins
    concur that different landing pages would be enough. Especially simple ones that are quickly absorbed!
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  • Profile picture of the author Tommyg123
    Thanks all. Seems I was over thinking it
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