Should I sell a website that is making me $34 per day (Clickbank).

47 replies
Hey Warriors,

I had developed a website in a niche which gets a billion searches a month. The website allows visitors to look at some part of a data for free and if they want to see further, they need to buy a report. the reports are supplied by a ClickBank Vendor and I get 75% of all sales.

After being developed in 2011 I left the website as it is, constantly renewing it every year. This year I renewed it for 3 years in one go and suddenly Google started throwing almost 700-900 visitors a day to my site. This is stable for the past 2 months and I've been tweaking my website to improve the avg time spend by a user on my website. This has resulted in increased traffic.

Currently I have not added any display advertisement to my website. (No Adsense at all.)

I'm currently making $34 per day avg. for the past week (The last 2 month average is $25 per day) and am confused regarding if I should sell the website right now in a website marketplace or hold onto it.

Suggestions, Comments, Questions?
#$25 #clickbank #day #making #sell #website
  • Profile picture of the author reve3
    Personally I wouldn't unless I desperately needed the cash or was worried the income might drop. That's a $9,000 a year income.
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  • Profile picture of the author sasuke120
    If you know that the traffic is consistent ,stay with it
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    • Profile picture of the author sunnykgupta
      Originally Posted by sasuke120 View Post

      If you know that the traffic is consistent ,stay with it
      I'm can tell you that I did not do any Backlink blast or any other SEO tactic to my website. So I'm pretty sure that the traffic is organically organic.

      But as most people in the industry know Google, it's algorithm changes can have a drastic impact for websites so there is never a guarantee. (ref. Yelp)
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by sunnykgupta View Post

        it's algorithm changes can have a drastic impact for websites so there is never a guarantee.
        This is actually one of the things that would make me want to keep the site rather than selling it.

        The two things that strike me are ...

        (i) You can perhaps significantly increase the site's income by adding list-building + an autoresponder to it;

        (ii) If its current income is based on organic traffic, that reduces the potential sale value of the site, because buyers know very well that that's a precarious traffic-source, for exactly the reason you've commented on above, among other reasons.
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  • Profile picture of the author sunnykgupta
    It is running on auto-pilot for now. I'm observing my error logs and removing any errors. (None in the past week.)

    Let me also tell that I am in around $12000 debt at the moment with my Car loan and some random Credit Card dues. They are rolling at the moment because I'm only paying the minimum amount due. I would be relieved to get that burden off and concentrate on making awesome websites which convert.
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  • Profile picture of the author sr.20
    If you are in debt then i would recommend to sell it, being in debt sucks and long term only gets worse

    If you do then selling the site on flippa you get 2-5x annual revenue that the site generates as long as the number are verifiable
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    • Profile picture of the author AdrianSeo
      You know your situation better but that website deserve more attention from you and more effort and you can make lot more money with it. I think you must keep the website and bring new ways to make more money from it.

      You have that constant income only in last 2 months. i don't know if you get 2-5x from annual income on flippa.

      Better take your tine, put fresh content on site, and develop the business more.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by sunnykgupta View Post

      I doubt that the traffic is going to drop anytime soon due to any algorithm change.
      I understand ... am not criticising at all, Sunny, simply pointing out that in the market, "dependency on SEO traffic" is clearly a value-reducing feature.

      (So is "single-product dependence" on ClickBank, because your long-term income is subject to what the product's vendor does.)

      Originally Posted by Clarke Hanna View Post

      selling the site on flippa you get 2-5x annual revenue that the site generates as long as the number are verifiable
      Maybe somewhere, but I'm afraid not anywhere on this planet!
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  • Great traffic congratulation for the great work that you have done patience pays
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  • Profile picture of the author sunnykgupta
    Originally Posted by Alexa Smith View Post

    This is actually one of the things that would make me want to keep the site rather than selling it.

    The two things that strike me are ...

    (i) You can significantly increase the site's income by adding list-building + an autoresponder to it;

    (ii) If its current income is based on organic traffic, that reduces the potential sale value of the site, because buyers know very well that that's a precarious traffic-source, for exactly the reason you've commented on above, among other reasons.
    The niche I currently am is not one where people would be signing up for a list.
    The visitors are desperate for information. Either I sell it to them via my affiliate account or I lose them.

    I cant think of any situation where I can ask them to signup for a mailing list.

    Also, I doubt that the traffic is going to drop anytime soon due to any algorithm change. I just mentioned the topic to make sure anybody reading this is aware of those things as well.
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  • Profile picture of the author nazozi
    wow, $25 a day is quite impressive. How much do you intend to sell? Just wondering..
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  • Profile picture of the author sunnykgupta
    @All, it is agains the terms of WF to sell the website on this forum. If I do plan to sell the website I will launch a thread in the Websites for Sale section or Flippa which ever is better according to you guys.

    I'm wondering what would the ideal asking price be for such a website?
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  • Profile picture of the author nazozi
    for $25/day, maybe you are looking at $9000++? at least it cover a year's guaranteed income.
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  • Profile picture of the author Joe Lumbergh
    definetly hold on to it unless you are in desperate need of liquid assets.
    If you continue tweaking and maybe add some Ads, you can definetly increase your daily revenue with that amound of targeted traffic!
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    • Profile picture of the author Niche Blogger
      If I was in debt I'd sell the site rather than continue to make minimum payments.

      On Flippa you could potentially make 6-12 x monthly income but Empire Flippers marketplace might be a better bet as they sell sites for you for 20 x monthly income (average of the last 3 months). That's if you can verify the income and pass their vetting process.
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      • Profile picture of the author sunnykgupta
        Originally Posted by Niche Blogger View Post

        If I was in debt I'd sell the site rather than continue to make minimum payments.

        On Flippa you could potentially make 6-12 x monthly income but Empire Flippers marketplace might be a better bet as they sell sites for you for 20 x monthly income (average of the last 3 months). That's if you can verify the income and pass their vetting process.
        I think the Empire Flippers platform is great but they charge a heavy amount to list. I'm not sure if I will get the value.
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    • Profile picture of the author sunnykgupta
      Originally Posted by Joe Lumbergh View Post

      definetly hold on to it unless you are in desperate need of liquid assets.
      If you continue tweaking and maybe add some Ads, you can definetly increase your daily revenue with that amound of targeted traffic!
      I guess I'll take your advice. Thanks!
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  • Profile picture of the author WeavingThoughts
    You could sell it. But you won't make more than 1-2k for it because your money is only 2 months old. Nobody will pay more than what you have made so far.
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  • Profile picture of the author IvoryPulse
    Your site is worth as much as someone is willing to give you for it. Everyone is going to ask you how much you want for your site & you don’t know what to say. You don’t want to undercut yourself especially after so much hard work, but then again, you are selling a website – virtual property.

    Generally the asking price is the average revenue the site was earning minus the costs of running the site, that multiplied by 2.5. Some say a site should be sold for ten times it’s gross profit, or 5 times average revenue or even 2 times last years total revenue.

    As for whether or not to sell it, ask yourself "will I be able to walk away from this site knowing it could have brought the same or more income?" Some other factors that you should consider about when thinking about keeping this site or not:
    is the niche (competition too),
    how much time and skill is required to manage the site,
    the costs (hosting, content for site, marketing the site, etc),
    whether you can make this site grow faster,
    the future potential of the site and whether the niche is a buyers or sellers market (supply v/s demand).

    It looks like it might be hard to extract much more revenue from your target marketing beyond what you already getting (but only you know this, I can't help because I don't have any other details)

    Keep your website traffic statistics ready and write a good sales letter. After all you ARE selling a site.

    Remember, don't let the buyer see your "state of urgency”. Play it cool. If the buyer is not desperate but the seller (you) are then the power will rest in the buyers hands and they can dictate the terms and price. Wish you the best with what ever decision you make. Hope this helps.
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    • Profile picture of the author rhinocl
      However you decide on this issue, try to figure out what you did right and dupolicate it with 11 more sites built on other sub-niches. 11 x $9000 is better than 1 x $9000.
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      • Profile picture of the author AdrianSeo
        Originally Posted by rhinocl View Post

        However you decide on this issue, try to figure out what you did right and dupolicate it with 11 more sites built on other sub-niches. 11 x $9000 is better than 1 x $9000.
        I don't know from where you guys get that 9000$. I don't think someone will pay him 9000$ for a site that make a constant 25$ only for last 2 months. What you say about duplicate and raise the business is better then seling the website.
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        • Profile picture of the author sunnykgupta
          Originally Posted by AdrianSeo View Post

          I don't know from where you guys get that 9000$. I don't think someone will pay him 9000$ for a site that make a constant 25$ only for last 2 months. What you say about duplicate and raise the business is better then seling the website.
          I doubt duplicating the website would be a good idea. Might even wipe me off the ranks for duplicate content. (The only issue due to which I've not listed my website here.)

          I'm not hoping for a sale, so I don't mind if the website WILL sell or not.

          I'm just looking to learn a thing or two from masters like you
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    • Profile picture of the author sunnykgupta
      Originally Posted by IvoryPulse View Post

      Your site is worth as much as someone is willing to give you for it. Everyone is going to ask you how much you want for your site & you don't know what to say. You don't want to undercut yourself especially after so much hard work, but then again, you are selling a website - virtual property.

      Generally the asking price is the average revenue the site was earning minus the costs of running the site, that multiplied by 2.5. Some say a site should be sold for ten times it's gross profit, or 5 times average revenue or even 2 times last years total revenue.

      As for whether or not to sell it, ask yourself "will I be able to walk away from this site knowing it could have brought the same or more income?" Some other factors that you should consider about when thinking about keeping this site or not:
      is the niche (competition too),
      how much time and skill is required to manage the site,
      the costs (hosting, content for site, marketing the site, etc),
      whether you can make this site grow faster,
      the future potential of the site and whether the niche is a buyers or sellers market (supply v/s demand).

      It looks like it might be hard to extract much more revenue from your target marketing beyond what you already getting (but only you know this, I can't help because I don't have any other details)

      Keep your website traffic statistics ready and write a good sales letter. After all you ARE selling a site.

      Remember, don't let the buyer see your "state of urgency". Play it cool. If the buyer is not desperate but the seller (you) are then the power will rest in the buyers hands and they can dictate the terms and price. Wish you the best with what ever decision you make. Hope this helps.
      Lovely advice with some powerful words, I'm going to stick to the site for now.
      It is good to see people taking out time to help and guide you for nothing in exchange.
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  • Profile picture of the author NK
    I would keep it for a few more months and try to work on improving it. Who knows, you might actually start making 2-3 times a day on average.

    At the same time, you could start working on a new site and try to duplicate your results. If you managed to do it, you could either sell one of the sites off to help pay off your debt, or add more sites to your arsenal
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  • Profile picture of the author imogenhobbs
    Hold on to it until you see that your profits are diminishing... (Then sell it off if it drops far too low, so that another owner can take hold of it.)

    Or... you could test funneling them into an intermediate squeeze page and try to sell them related products through email. It's also all about the backend. Besides, you get to build assets that you can take away even if the site is sold.

    Imogen
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    • Profile picture of the author sunnykgupta
      Originally Posted by imogenhobbs View Post

      Hold on to it until you see that your profits are diminishing... (Then sell it off if it drops far too low, so that another owner can take hold of it.)

      Or... you could test funneling them into an intermediate squeeze page and try to sell them related products through email. It's also all about the backend. Besides, you get to build assets that you can take away even if the site is sold.

      Imogen
      Sounds like a plan. But would this also mean that I would be cheating the buyer? Diminishing profits would indicate that the buyer would make a loss.

      I would like to stay away from creating a negative reputation.
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      • Profile picture of the author imogenhobbs
        Originally Posted by sunnykgupta View Post

        Sounds like a plan. But would this also mean that I would be cheating the buyer? Diminishing profits would indicate that the buyer would make a loss.

        I would like to stay away from creating a negative reputation.
        Not really... There are site flippers who buy sites that are dying because they know owners can't salvage them. Some of them buy them for SEO purposes. Some revamp the whole site or split-test, etc. If they see an opportunity they would buy.

        But if you're uncomfortable with that, it would be nice to also say that the profits are starting to decrease. If you provide the stats on Flippa you would probably also have that earnings graph indicating a slump too.

        Imogen
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        • Profile picture of the author sunnykgupta
          Originally Posted by imogenhobbs View Post

          Not really... There are site flippers who buy sites that are dying because they know owners can't salvage them. Some of them buy them for SEO purposes. Some revamp the whole site or split-test, etc. If they see an opportunity they would buy.

          But if you're uncomfortable with that, it would be nice to also say that the profits are starting to decrease. If you provide the stats on Flippa you would probably also have that earnings graph indicating a slump too.

          Imogen
          Interesting point. I will keep this in mind and if the future if I plan to sell any website on a declining revenue, point out the facts straight away.
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  • Profile picture of the author talfighel
    Sunny,

    If that website is earning you $25 per day, that is close to $800 per month. That's close to $10,000 per year more or less.

    Why would you want to sell it? This can earn you money from years to come.

    I personally would not sell it.
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    • Profile picture of the author sunnykgupta
      Originally Posted by talfighel View Post

      Sunny,

      If that website is earning you $25 per day, that is close to $800 per month. That's close to $10,000 per year more or less.

      Why would you want to sell it? This can earn you money from years to come.

      I personally would not sell it.
      Like I had mentioned earlier, I have to pay off some debts. But after hearing advice from everyone. I've decided not to sell the website and hold onto it for at least 3-4 years more.

      Meanwhile I will take some cash from my dad to pay off my debt.
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      • Profile picture of the author talfighel
        Originally Posted by sunnykgupta View Post

        Like I had mentioned earlier, I have to pay off some debts. But after hearing advice from everyone. I've decided not to sell the website and hold onto it for at least 3-4 years more.

        Meanwhile I will take some cash from my dad to pay off my debt.
        That is a good decision. Way to go buddy. That is what I would do. Long term, this is the way to go.
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  • Profile picture of the author AlexanderSaroyan
    Banned
    It depends completely on how much are you going to sell your website?
    If you are gaining Organic traffic from Search engines I highly recommend to not sell your website!

    Alexander
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    • Profile picture of the author sunnykgupta
      Originally Posted by AlexanderSaroyan View Post

      It depends completely on how much are you going to sell your website?
      If you are gaining Organic traffic from Search engines I highly recommend to not sell your website!

      Alexander
      I have a genuine question.

      Many people above have mentioned if the only source of traffic is Organic, then it is not reliable/stable. Is this true? In that case have I been believing something opposite to the truth for so long?

      I've always believed that organic traffic is the best form of traffic.
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      • Profile picture of the author Luke Dennison
        Originally Posted by sunnykgupta View Post

        I have a genuine question.

        Many people above have mentioned if the only source of traffic is Organic, then it is not reliable/stable. Is this true? In that case have I been believing something opposite to the truth for so long?

        I've always believed that organic traffic is the best form of traffic.
        I'd say the only reason people are claiming this is because they have been burnt by google in the past, probably after doing SEO. If you just ranked without doing SEO you have nothing to fear. Rank decreases only happen when Google changes something to stop people doing a form of SEO, which is against the rules anyway.

        Also you said people are desperate for the information. Well these kinds of people use Google, so you're doing well.
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        • Profile picture of the author sunnykgupta
          Originally Posted by Luke Dennison View Post

          I'd say the only reason people are claiming this is because they have been burnt by google in the past, probably after doing SEO. If you just ranked without doing SEO you have nothing to fear. Rank decreases only happen when Google changes something to stop people doing a form of SEO, which is against the rules anyway.

          Also you said people are desperate for the information. Well these kinds of people use Google, so you're doing well.
          That makes sense. So, I'm gonna squat over my website for around 6 more months and see how it turns out.
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  • Profile picture of the author DonDiego
    How much do you earn with 1 conversation?
    If it is close to 25$, it mean you have 1 conversation every day and you have 700-900 visitors... IMO:

    1. You can "make" better conversation rate, if you can rise it and make 1-2% (and it's possible), your revenue will fly high ));
    2. You really need to start building Email list.

    Only then think about selling it.

    Just my opinion... Good luck.
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  • YOU should hang to the website for the moment and try to add more banners on the side or something 800 visitors per day is pretty good. Try offer them something free first then sale them something later
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  • Profile picture of the author NK
    Organic traffic can be VERY reliable IF you had laid the foundations right. Lots of people try to take the short cut, gets some success, then gets slapped in the face.

    Seeing as your site is still new, it's hard to say just how solid your rankings will continue to stay as they are. But if you've not actually done any actual seo, it's a really good sign
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  • Profile picture of the author cyberzolo
    You would get around $18000 for a site making $9000 a year (2x yearly income) but the decision is up to you, do what is best for you.
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    • Profile picture of the author sunnykgupta
      Originally Posted by DonDiego View Post

      How much do you earn with 1 conversation?
      If it is close to 25$, it mean you have 1 conversation every day and you have 700-900 visitors... IMO:

      1. You can "make" better conversation rate, if you can rise it and make 1-2% (and it's possible), your revenue will fly high ));
      2. You really need to start building Email list.

      Only then think about selling it.

      Just my opinion... Good luck.
      I make around 3-5 conversions a day and like I mentioned earlier creating an e-mail list is not feasible for the market I am in.

      Originally Posted by moneymakingpillarsx View Post

      YOU should hang to the website for the moment and try to add more banners on the side or something 800 visitors per day is pretty good. Try offer them something free first then sale them something later
      Yes, that is exactly what I am doing at the moment, I offer them around half the information for FREE to prove that I have the entire thing. Then they need to make a purchase to have a look at the entire info-set.

      Originally Posted by NK View Post

      Organic traffic can be VERY reliable IF you had laid the foundations right. Lots of people try to take the short cut, gets some success, then gets slapped in the face.

      Seeing as your site is still new, it's hard to say just how solid your rankings will continue to stay as they are. But if you've not actually done any actual seo, it's a really good sign
      Then I guess it is a good sign, I have not even touched the market as to getting a blast done or getting someone to spin content etc. for me.

      Originally Posted by cyberzolo View Post

      You would get around $18000 for a site making $9000 a year (2x yearly income) but the decision is up to you, do what is best for you.
      I would not be selling the website after all the suggestion I've gotten above, also I'd like to mention, the avg per day has increased from $25 to $34 in the past week. So I guess the website is at an uptrend.
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  • Profile picture of the author Tommyg123
    If the techniques you used are replicable (i.e you didnt just accidentaly stumble across a gold mine traffic wise) and other people could copy the formula to a degree why not offer to sell a report on what you were doing. I'd pay $10 for that ;-)

    I am fairly new to IM but very experienced in business in general so as for the debt situation, it is true you are far better off paying your debts as soon as possible. However, I think its unlikely to get much of an offer for a website with only a short history. Numbers can be artificially inflated for short periods.

    Revenue streams are the most vital thing you can help to build, I say stick with the site and expand it
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    • Profile picture of the author sunnykgupta
      Originally Posted by Tommyg123 View Post

      If the techniques you used are replicable (i.e you didnt just accidentaly stumble across a gold mine traffic wise) and other people could copy the formula to a degree why not offer to sell a report on what you were doing. I'd pay $10 for that ;-)

      I am fairly new to IM but very experienced in business in general so as for the debt situation, it is true you are far better off paying your debts as soon as possible. However, I think its unlikely to get much of an offer for a website with only a short history. Numbers can be artificially inflated for short periods.

      Revenue streams are the most vital thing you can help to build, I say stick with the site and expand it
      I'm not exactly sure if the idea is expandable. I am the only search result for most of the search keywords.
      I'm sure if I share the techniques as a report, my traffic would start getting distributed.
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  • Profile picture of the author JensSteyaert
    If i were you, i would sell the site and pay off my debt using the mone you got from it.

    Since you say that your traffic comes from google, there is no way to kow if you will eanr the same amount in a couple of months.

    You should get a decent amount for it if you can provide proof of income and traffic.
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    • Profile picture of the author sunnykgupta
      Originally Posted by JensSteyaert View Post

      If i were you, i would sell the site and pay off my debt using the mone you got from it.

      Since you say that your traffic comes from google, there is no way to kow if you will eanr the same amount in a couple of months.

      You should get a decent amount for it if you can provide proof of income and traffic.
      Trying that, I have all the proofs, any place you suggest listing?
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  • Profile picture of the author paulie123
    Sell it and than create another one similar to it. Have it both ways! My two sense!
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  • Profile picture of the author Issyvee
    Lots of good advice here and I would consider them all before making a decision. Whatever decision you make, you'll know it will be an informed one, with a good balance of arguments for both sides - to sell or to keep. Weigh up all the arguments and then decide, and trust that that is the best decision. Good luck!
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  • Profile picture of the author sunnykgupta
    Just an update to those who provided me solid advice.
    The website has started gaining increased amount of visitors everyday and the sales are skyrocketing with a 20% week-on-week increase in sales. (Last 15 days net sales of $586)

    I'm glad I did not sell it on Flippa or the likes for a mere 300-600 bucks.
    Will keep you guys updated about what happens next!
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