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The Salesperson is Dead...and Other Sales and Marketing Myths

by jasonthewebmaster Banned
4 replies
Do you know these seven common and pervasive sales and marketing myths that might be undermining - instead of helping - your prospecting efforts?

Don't buy in to the myths about sales and marketing industry being dead!

In this free eBook you will learn about seven popular myths - which are allegedly the most effective ways to sell and market to prospects - that just might be leading you astray when it comes to developing and delivering your messaging, including:
  • Personas are the best tool for developing effective messaging
  • Voice Of the Customer (VOC) research is essential for effective messaging
  • Throwing in freebies will win over your prospects
Discovering the truth behind these myths, and embracing their alternatives, will convince your customers to say "Yes" to change and "Yes" to you!

I found this eBook for free here:
The Salesperson is Dead...and Other Sales and Marketing Myths, Free Corporate Visions, Inc eBook

Is the salesperson dead?
What do you think about direct sales?
Do you feel like it's a dying industry?
Let's discuss...
#deadand #marketing #myths #sales #salesperson
  • Profile picture of the author miklanderson2
    Direct sales isn't dead, at least not in regards to peddling wares and services door-to-door. I've constantly got people knocking on my door selling everything from carpet cleaning services and vacuum cleaners to magazines and bug control services. If it wasn't working, I wouldn't be seeing the same companies canvassing the neighborhood day after day, year after year.

    As far as direct sales online goes, isn't that what most of Internet Marketing is? We're putting ads out there fishing for customers to find them in hopes they'll click through to our sites and read our sales pitch. If you think about it, that isn't all that different from going door to door knocking and hoping to find a paying customer. Of course, we're able to target our ads a little better than the people who are blindly knocking on doors. Well, some of us are, anyway.
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    "A bargain is something you don’t need at a price you can’t resist."
    -Franklin Jones

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  • Profile picture of the author Tsnyder
    Wouldn't something need to be commonly discussed or believed before it
    can actually be classified as a myth? Before opening this thread I've never
    seen or heard a single soul say that sales and marketing are dead.

    If I ever did see or hear anyone say such a preposterous thing I'd shake my
    head and walk away.... knowing that they were looney... or positing a ridiculous
    theory for the purpose of trying to sell me something... lol

    The day sales and marketing die will be the day the Earth grinds to a halt.
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    If you knew what I know you'd be doing what I do...
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  • Profile picture of the author big tymer
    Direct sales will never die, many customers still want to hold the item in their hand and test it out before they buy.
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    • Profile picture of the author KalobTaulien
      Sales is never dead. Ever. And never will be. Here's how I see sales and how far selling goes:
      • If you're married.. you had to sell the ability to be the best person for your significant other. Otherwise you wouldn't be married.
      • All services are sales in the making.. A restaurant sells you good service and food.
      • Children... they cry and whine and beg and are very persistent when they want something. They are selling to you.
      • I want to buy Cutco knives.. A direct salesmen comes to my door (I'd never buy a $2,000 set of knives without trying them first).
      • You want grapes in the middle of winter.. Your grocery store dealt with a seller to obtain that to sell it to you.
      • People sell the idea of religion, war, education, jobs, investments, etc. to others for some kind of gain.

      So you see, selling isn't always about money. It's about the transaction of goods/services between people -- and money just happens be a common denominator.

      There is no way sales can die. It's in our very nature to do it.
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      Kalob from Footrr.com

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