Are people becomming immune to Free plus continuity?

20 replies
I'm just wondering if its getting harder to sell Free (thing of value for shiipping) plus a continuity program. I would have expected recent launches to be gone in minutes, but they are still being promoted after days and day. That tells me that people are perhaps holding off. Thoughts?
#becomming #continuity #free #immune #people
  • Profile picture of the author charlesburke
    I think you've read it right. Of course we're also easing into the so-called summer slump, but probably most of us here have now either already been snared a couple of times by ambush continuity deals, or at least seen it run past our window a few too many times, so we've grown skittish.

    If the same pattern holds into the autumn, it'll be interesting to see what becomes the next big thing the launch tycoons try.

    Cheers from warm and smiling Thailand,
    Charles
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  • Profile picture of the author Gail Sober
    After reading some horror stories from other warriors here
    about not being able to cancel and getting billed repeatedly
    from some big name and supposedly reputable marketers,
    I avoid them like the plague.
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  • Profile picture of the author bestIMtools
    The free plus continuity is an old marketing concept that has been used effectively for years, it's not just for the IM niche. It works in any niche as a marketing strategy. You see it on TV infomercials all the time.

    I believe it still works and as marketers it's a great way of making recurring income every month offering something of value on a regular basis.
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  • Profile picture of the author Mark Riddle
    Scott,

    It simply could be the recent launch of a free to continuity program is old news.

    Many have heard the hype before, and have had less than promised results.

    I do find it interesting, that in that recent promotion it was either hype or they were truly expecting to sell out quickly.

    With promises of not needing a list, or a lot of information to get people to sign up, the launch that had A fairly large list, multiple testimonials, and informational videos seemed to whimper instead of explode.

    My Personal opinion is its about as new and exciting as an opt-in box.

    Mark Riddle
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  • Profile picture of the author MikeAmbrosio
    I don't think the free plus continuity is what became popular. It was the "giving away" of what has become called the Big Box product of the marketers who have expensive products to give away.

    That's why you mainly see the big names doing this - they have the products to give away.

    You'll know it's run its course when the same marketers change to something new.
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    • Profile picture of the author Jeff_Gardner
      One of the big benefits of selling outside the "Internet Marketer" community is how long marketing methods live.

      "Free to Continuity" is "old hat" to Internet Marketers, because it's being sold TO internet marketers.

      However, get outside of this niche... even a little bit (for example, network marketing) - and you'll find it's a method that works... and works... and works... and works.

      It's old fast in Internet marketing, but slower in other niches - because no one is bringing it to the attention of people in the dog training niche... teaching your parrot to speak niche... etc.

      Best,
      Jeff
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  • Profile picture of the author Loren Woirhaye
    (It could be folks already have an MP3 player.)

    The IM community is small - it seems big because we talk
    about it all the time. What we do here is very funky and
    outside how most people think or even experience marketing
    a business.

    These launches targeted at the "IM niche" - well, it's a
    narrow market with dedicated buyers in it, but it's still
    small. Most people don't know or care what a "product launch"
    ("like New Coke?") is. While PL strategies are good money-
    makers for quick-hit cash, the approach has weaknesses.

    So what's the big deal?

    Haven't you watched enough videos? read enough ebooks?

    Just because a "launch" seems like such a great bargain
    doesn't mean there aren't a lot of camels drinking from the
    well. That's my way of saying it's getting saturated in
    the IM niche, as all marketing ploys will be eventually.

    Booming markets like IM may seem big when you are up
    real close, but study real mass-market mail-order stuff
    and you see very little of the launch mentality - but you
    do see massive risk-reversal in the offers... but without
    the "slam their credit cards" continuity.
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  • Profile picture of the author Nathan Denton
    I believe the "free plus continuity" model can work effectively as long as the promoter is provided a good quality product and a meaningful backend (i.e the continuity program) which adds value to the buyer. This includes the IM niche and other markets.

    And yes as Gail says, there are some not-so-honest operators out there who seek to take advantage of others - some just never learn!
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    • Profile picture of the author marciayudkin
      After reading some horror stories from other warriors here
      about not being able to cancel and getting billed repeatedly
      from some big name and supposedly reputable marketers,
      I avoid them like the plague.
      You're not alone. I can name four people (including myself) who were enticed by Glazer/Kennedy's latest pitch but backed off because they didn't trust that it would be easy to cancel the continuity if that's what they wanted to do.

      People are very, very leery of charges on their credit card bills that they feel are unfair.

      Marcia Yudkin
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  • Free+continuity works provided two pillars: over deliver awesome content (so it makes the monthly fee seem cheap) plus traffic generation to the free content sign up page. Really, if you have those two in place the Free+Continuity model works just fine.
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  • Profile picture of the author Steve Peters Benn
    Hey Brian - don't tease! I'm sure you have some great hardcore stats! Please please share!
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  • Profile picture of the author creat3cp
    i would agree with you. I believe people are getting jaded over 'free' stuffs.
    Also, being presented with so much free stuffs, I think people are starting to expect 'free' stuffs as standard.
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  • Profile picture of the author tofumonkey
    well, i think it has got to depend on what 'free' thing you give out.

    if the perceive value is high for the reader and you give it away free, they'll really appreciate the stuff.

    else, even if you charge a high rate for something relevant to someone who desperately need it, it's also justified rite?
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  • Profile picture of the author Matt.Lake
    These offers probably are becoming a little less effective in THIS niche - IM. That's because the community is small and really it's the same old leads that see all of the offers. It's just the same poeple being promoted to back and forth.

    As for other markets where there are lots of people that don't get promoted with a similar forced continuity program every week, this sort of offer will always be effective. It's been used for years.
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    • Profile picture of the author MikeAmbrosio
      Originally Posted by Matt.Lake View Post

      These offers probably are becoming a little less effective in THIS niche - IM. That's because the community is small and really it's the same old leads that see all of the offers. It's just the same poeple being promoted to back and forth.

      As for other markets where there are lots of people that don't get promoted with a similar forced continuity program every week, this sort of offer will always be effective. It's been used for years.
      I found this to be true with other "old hat" methods we see in this niche - they work wonders in other niches. Things like:

      The date script (Expires at Midnight on XX/XX/XX)
      The One Time Offer
      An autoresponder message with their first name filled in

      In one niche, I sold ebooks in PDF format. I got emails from many stating they could not open them. Turns out my Acrobat was set to output the ebooks in Acrobat 6.0 and later, and the ones who could not open were still using the version 5 reader.

      Interesting indeed...
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  • Profile picture of the author Tyrus Antas
    I'm assuming you're talking about the IM niche. That's what happens when people get into this idiotic incest driven cross-promotion strategies that deliver dozens of email everyday into people's email boxes. I mean, how many courses and memberships can a person buy?

    The myth that you can continue to just share your list with competitors, do cross-promotions and expect this to work forever is bitting the dust. It might work short-term but eventually people get tired of all these promotions. Now, instead of having one marketer promoting every once in a while, they have dozens hitting them at the same time.

    Tyrus
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  • Profile picture of the author MichaelHiles
    Free + shipping totally ROCKS in non IM niches. Than again, most IM funnel strategies do well outside of this niche.
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  • Profile picture of the author jukeboxhero
    I think folks are definetly smartening up to the concept, meaning they remember to cancel if the continuity program sucks....

    But, as always if you have a good offer, with a good product, it works....

    I agree with the next guy, taking these concepts back offline...where they started originally is where it's at.
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  • Profile picture of the author Mark Riddle
    I got an offer that would send me $20 if I would use their link for the "Free Pay Shipping Only" shipping was $10. I could have made $10, but that's assuming that the affiliate really got credit!

    There wasn't a specified time when the $20 would be paid.

    It's making me think the product must be pretty poor.

    Not a confidence builder.

    Mark Riddle
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