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Buying affordable decent established websites

by Rankright
7 replies
Hey warriors,

I would like to pick your brains about buying websites that are established and earning between $20-100. I understand that the price is about 6x the monthly price. If I wanted to buy a site that involved minimal upkeep...what should I be looking for, where?

What type of stuff should I watch out for so I don't get burned?

Plus any experiences you've had that are pertinent would be nice.

Thank you!
#affordable #buying #decent #established #websites
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Rankright View Post

    I understand that the price is about 6x the monthly price.
    These things are very variable, and dependent on many factors (such as for how long the income's been steady/growing, and whether the traffic and/or income are primarily Google-dependent - "longer" is better, of course, and "Google-dependent" is worse). But as "general averages" go, it seems to me that your 6-month multiple is rather on the low side. I think about 10 months' proven income is probably much closer to the mark, as an "average".

    .
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  • Profile picture of the author Coropo
    I have some experience in buying and selling websites (for what it's worth, my total transactions amount to about $36k on Flippa).

    Like Alexa said, these things are highly variable. I have seen websites that make only $500 a month and end up being sold for $50,000+. I have also seen websites that make $500 a month and people were only willing to pay $1000 for it. Generally speaking, autopilot income sites sell for 10x however much they are making per month.

    I once bought a website for $3700, worked on it for a little bit and re-sold it a few months later for $13K (It was actually worth a lot more but I wanted a quick sale). What I am trying to say here is you want to capitalize on your own skills. If you see a site that you know you can make significant improvements on, you could be onto something.

    The best autopilot sites, in my experience, are authority blog sites, product review sites and e-commerce sites that rely on free organic traffic (not necessarily from Google).
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    • Profile picture of the author algreg
      You mention the best autopilot sites as authority blogs, product reviews, and eCom sites. I've been looking at all 3. Not sure how to actually define an "authority" blog in the Starter Store section of Flippa. Maybe I should be on the established site side.

      I bought an outsourced doodle video site and I'm not all that happy with it. I'm probably gonna eat my $200 and find something else. I like the idea of outsourced services. I see a lot of social media likes, views, followers type sites being sold. But I'm concerned that they sell so quick and the competition is too high.

      What I'd really like to do is find a custom phone case site for me to run FB ads to and pretty much leave it alone.

      My goal is to purchase something that I can have very minimal involvement in that just pumps out cash. I'm not saying I'm not willing to do any work. I just don't want to write articles, do videos, write emails, or any of that crap. I just want a site that I can feel good about owning and that provides an in-demand product/service where I don't have to do much.

      Anyway, I know my comment is kinda all over the place. Anyone with some experience please help guide me in the right direction.





      Originally Posted by Coropo View Post

      I have some experience in buying and selling websites (for what it's worth, my total transactions amount to about $36k on Flippa).

      Like Alexa said, these things are highly variable. I have seen websites that make only $500 a month and end up being sold for $50,000+. I have also seen websites that make $500 a month and people were only willing to pay $1000 for it. Generally speaking, autopilot income sites sell for 10x however much they are making per month.

      I once bought a website for $3700, worked on it for a little bit and re-sold it a few months later for $13K (It was actually worth a lot more but I wanted a quick sale). What I am trying to say here is you want to capitalize on your own skills. If you see a site that you know you can make significant improvements on, you could be onto something.

      The best autopilot sites, in my experience, are authority blog sites, product review sites and e-commerce sites that rely on free organic traffic (not necessarily from Google).
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  • Profile picture of the author mw13
    Piggy backing a question here but I too have been looking at a couple of sites for purchase, all under $10k. A couple I like get most of their traffic from paid search vs. organic. Is that a big red flag or not? I figure since these are starter sites I could build out the content side and leverage social and SEO to improve organic search but is there a penalty to buying a site getting most of it's traffic through paid search?
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  • Profile picture of the author Abe Archer
    I'm just going to throw it out there and say.. in the majority of cases something making $20-100 isn't going to be a "set it and forget it" site.

    Something with low traffic, and thus, low income is generally pretty unstable. That's the make or break point where it either dies or grows up.
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  • Profile picture of the author DonaldElder
    Few parameters that one should have to look is Page Rank, Keyword Ranking, Website Designing, Social media section, and apart from that one of the most important thing that you have to look before buying any site and that is Google Panda or penguin penalty. You can use SEMRUSH or Penguintool for finding that whether the site is penalized or not.
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  • Profile picture of the author flesterking
    flippa is the right place to purchase websites that money, but you need to be very careful while purchasing the website. There are lot of data to be double checked like PR, rankings, traffic etc.

    There are many threads explaining this, browse over the search box and you could find any tips on buying websites on flippa.
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