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Do these sales funnel conversions sound accurate?

by Vid Yo
9 replies
A well-known list-building coach (guru) made claims of the following results with a decent sales funnel. He gave ranges for each conversion expectation but I only listed the MINIMUM of each range. I don't know, number 3 seems a little high to me.

Here's what he said one should expect.

1. Opt-ins from the squeeze page: 20% of the page visitors
2. OTO sales: 1% of the opt-ins
3. and Sales by the time they have received 14 emails over 30 days: 10% of the opt-ins

How does that sound to those of you who have really tested?
#accurate #conversions #funnel #sales #sound
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Vid Yo View Post

    1. Opt-ins from the squeeze page: 20% of the page visitors
    That's nothing to be proud of at all, and certainly credible.
    Originally Posted by Vid Yo View Post

    2. OTO sales: 1% of the opt-ins
    Similarly.

    Originally Posted by Vid Yo View Post

    3. and Sales by the time they have received 14 emails over 30 days: 10% of the opt-ins
    I do much better than that, myself. It certainly doesn't seem exaggerated?

    Originally Posted by Vid Yo View Post

    How does that sound to those of you who have really tested?
    I didn't see anything there that sounds "inflated". Not that that necessarily makes a word of it true, of course.

    .
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  • Profile picture of the author WillR
    Very feasible.

    1. A 20% optin rate is quite low. I would usually be aiming for about double that.

    2. A 1% conversion rate of optins is quite low. A half-decent sales page should convert at least around 2%.

    3. This step depends on the emails sent, the sequencing, etc. Very hard to say. 10% could be done but I would not say that is average.

    So all up I would say they are fairly realistic numbers to expect.
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  • Profile picture of the author Brent Stangel
    1. Opt-ins from the squeeze page: 20% of the page visitors
    2. OTO sales: 1% of the opt-ins
    My own numbers from WF test.

    1. Roughly 40%
    2. Currently 5%

    So, not unrealistically high, but actually kind of low.

    I wouldn't send any solos to that funnel! (;
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    • Profile picture of the author ajwilliams
      I agree that these figures are somewhat low for
      an average sales funnel. That of course is the key,
      average. You want to be above average.

      A well monetized funnel with a FREE offer, preferably
      a free download should do much better than these figures.

      That's why you need to do research, testing and do it again
      to get the best converting squeeze page and OTO on the
      front end and good converting offers on the back end up and
      down.

      The focus should be on getting as many quality opt ins from
      your capture page. If you have good offers, the sales will come.
      It's still true, the money is in the list. However, there are lists and
      then there are "Lists".

      A J
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  • Profile picture of the author sasuke120
    These aren't perfect numbers like others already said. Improve your squeeze page a bit
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  • Profile picture of the author gcbmark20
    Hi,

    It all depends on so many variables.

    What traffic sources does he use?

    How well optimized is his funnel in terms of testing because those
    numbers do seem quite low.

    How much is he charging?

    Is that why the numbers are low.

    What is he offering to people to get them to opt in?

    Is it something that has been offered over and over again and has become
    less desirable over time?

    Always ask questions like these before you make any real decisions.

    All the best,
    Gavin
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    • Profile picture of the author Vid Yo
      Thanks for responding and with specific numbers too!

      Originally Posted by Alexa Smith View Post

      That's nothing to be proud of at all, and certainly credible.

      Similarly.



      I do much better than that, myself. It certainly doesn't seem exaggerated?



      I didn't see anything there that sounds "inflated". Not that that necessarily makes a word of it true, of course.

      .
      Originally Posted by WillR View Post

      Very feasible.

      1. A 20% optin rate is quite low. I would usually be aiming for about double that.

      2. A 1% conversion rate of optins is quite low. A half-decent sales page should convert at least around 2%.

      3. This step depends on the emails sent, the sequencing, etc. Very hard to say. 10% could be done but I would not say that is average.

      So all up I would say they are fairly realistic numbers to expect.
      I would agree...I wouldn't be proud of 20% nor would I not aim for much higher. I took the 20% as what would be expected with the worst of 'decent' squeeze pages. Like you WillR, I was thinking the 10% was fairly high to be the bottom of the range.

      Originally Posted by gcbmark20 View Post

      Hi,

      It all depends on so many variables.

      What traffic sources does he use?

      How well optimized is his funnel in terms of testing because those
      numbers do seem quite low.

      How much is he charging?

      Is that why the numbers are low.

      What is he offering to people to get them to opt in?
      These variables, indeed, matter. Again, these were the lows of the expected range.

      I believe the range was 20-40% for optins and 1-5% for OTO sales. I don't remember the range for total sales within 30 days. I was only focused on the lows.

      Anybody else having different results after testing?
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  • Profile picture of the author JensSteyaert
    I think he's talking about the numbers you can expect when you're just starting out, for experienced marketers these numbers are quite low.

    Only the squeeze page conversions can be much higher if you don't have any experience at all.
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  • Profile picture of the author MrTwoFister
    My squeeze pages convert at 46% and OTO at around 6%, now that is a pretty decent ROI if you ask me..
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