How to target Latin America?

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Me and some friends have idea of creating a webshop, but one of the questions we are looking for answer on is how to target people in Latin America. From my understanding fewer people have access to internet there. So an alternative could be to use sms. Where it works like this: a customer can recommend a product to his friends using sms. here not sure about the process between sending sms and customer buy. Can I just rely on customer go on the internet and buy it or should we rely on paying using mobile phone? In the beginning we have limited funding.
#america #latin #target

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