Hello,-

I'm a web developer, having just begun getting involved with Internet marketing. I have read some stuff about capturing leads from your website and have this question:

How do you achieve (automate) online lead capture? Let's say you have a site whose purpose is to capture prospects for your business to grow your list; to that end, you have an input form on your site where a visitor can submit his/her name and email address. Where does this data go when the user submits - to an email address (as is usual with HTML forms) or directly to some sort of a database / list management system? In the latter case, do you copy it manually into that system or do you have a program / script for that?

I've been doing web software for some time but have yet to figure out how different parts play together for marketing purposes - like one's CMS, one's client database, newsletter-sending software, etc.

Hope someone will shed some light on this.

Cheers,
Vahagn