What are some good marketing books?

by edeandrade

Posted: 12 years ago 21 replies

INTERNET MARKETING

Please post ones you have read and personally recommend.

#books #good #marketing

Graphics service 12 years ago

Make use of google am sure you will great ones.
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jross07 12 years ago

that depends...what do you want to know about marketing?
Broad? something specific?
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- edeandrade 12 years ago
  
  mentality wise how to think like a marketer and learn terms
  
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- greenowl123 12 years ago
  
  Originally Posted by jross07
  
  that depends...what do you want to know about marketing?
  Broad? something specific?
  
  Hit it on the head... it depends.
  
  If it is about copywriting and / or advertising, then books written by these
  authors are a sure bet :
  
  John Caples
  
  Dan Kennedy
  
  David Ogilvy
  
  Ted Nicholas
  
  Robert Boduch
  
  Leo Bogart
  
  Claude Hopkins
  
  Start reading any book by any one of those guys, and you will be walking down the right path.
  
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  edeandrade 12 years ago
  
  Alright thanks alot! I appreciate that!
  
  Thanks
  
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edeandrade 12 years ago

I am reading Launch by Jeff Walker and its great so far but right when i finish with this one i want to read another good one
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Chris Pambos 12 years ago

In relation to everything related to Internet marketing, I personally own a copy of and highly recommend the following, it is like the Holy Bible for Internet marketing in my opinion, this book is: Money-Making Secrets Of Marketing Genius Jay Abraham And Other Marketing Wizards - A No-Nonsense Guide to Great Wealth and a Personal Fortune.
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- The Niche Man 12 years ago
  
  Have many, but here's my top 3.
  
  Guerrilla Marketing
  
  Positioning
  
  Permission Marketing
  
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miklanderson2 12 years ago

The last book I read was 80/20 Sales and Marketing by Perry Marshall...It was a good read.
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seekdefo 12 years ago

Scientific Advertising by Dave Ogilvy is one I recommend
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- greenowl123 12 years ago
  
  Originally Posted by seekdefo
  
  Scientific Advertising by Dave Ogilvy is one I recommend
  
  Yes... "Scientific Advertising" is an excellent book (but it is written by the eternal and mighty Claude C. Hopkins not David Ogilvy).
  
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edeandrade 12 years ago

Thanks guys i really appriciate the posts! These will definitely be read!
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purpleon 12 years ago

Hi edeandrade! Jab, Jab, Jab, Right Hook - Gary Vaynerchuck is really good marketing book
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AdamPayne 12 years ago

All marketers are storytellers - Seth Godin
Positioning - Al Ries and Jack Trout

These are two among many I like.
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Chris Pambos 12 years ago

I myself am getting tremendous value out of all these recommendations as, believe it or not, I actually haven't read that many marketing books myself, all my education has been online.

Keep the recommendations coming!
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tfour 12 years ago

Try The Personal MBA. It's not just about marketing but about business as a whole. You won't regret it. Have read it and it's and eye opener for me.
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edeandrade 12 years ago

Thank you all so much! I appreciate the recommendations! These are some awesome suggestions!
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funkstevens 11 years ago

I would highly recommend Purple Cow by Seth Godin.
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Robert Cauthorn 11 years ago

A book I recommend is 'The 7 Triggers To Yes" by Russell H. Granger. Take Care and Take Action.
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internetmarketer1 11 years ago

I'm not sure exactly what you're looking for, especially since marketing can be very broad, and you can be looking for something very specific, but I am going to recommend to you a book that has been around for ages.

John Carlton is known for being one of the biggest and most successful ad copywriters in the world today.

The main book of his I really recommend you read is the Kickass Copywriting Secrets.

I'm pretty sure that was the title. But I remember reading it a long time ago, and it changed how I saw ad copywriting, and it applies to any and all forms of copywriting: WSOs, banner ads, email list copy, snail mail, and anything that involves trying to sell something to somebody using written words.
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paulie888 11 years ago

Three come to mind immediately for me, and I like that they provide a general framework which you can use to apply to your own business, and are not overly specific.

Robert Cialdini's Influence
Malcom Gladwell's The Tipping Point
Seth Godin's The Icarus Deception
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What are some good marketing books?

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