ideas for cars?

15 years ago

Johnathan,

There's a "boatload " of them.

Use google.

Cleaning, detailing, buying and selling.
Tuning, high performance etc.

Just do it my friend!

Chuck

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khemystx

15 years ago

Johnathan,
It depends on your goal audience. If you're looking for something along the lines of an article, you could try something like "Personalizing Your Car, Top-to-Bottom". If you're looking to create a more substantial group of informational products (a library), you could have several different areas covered in great detail.

The strategy is general, just choose a more specific topic and audience.

Other ideas: "What Every Driver Should Know About Their Car", simple task tutorials (like changing your tire, changing your oil, etc), "Top Five Smells and Sounds and What Your Car is Trying to Tell You"

Just shooting some ideas out of my head. Hope something there's useful!

Thanks

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rojo

15 years ago

I have read more than once about "how to get a new car/used car for almost real dealer price" type of products selling well. Also, the "new car paid by mobile advertising" was hot a few years back... Now I see some "run your car on water" kind of products and I imagine any "make your car greener" info product would have a decent degree of success.

Cars is an always hot niche but most money being made online on it its from ecommerce and media outlets.

Not that many car related infoproducts on the top CB gravity lists from the last few years came to my memory, but obviously there is a lot of money to be made there.

Thanks

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new2ebiz

15 years ago

Here are a few ideas:
Finding a great mechanic. How to buy your teens first car and/or what to buy? Great cars for seniors. Buying a beater and making it last (beater is the term Dave Ramsey uses for a cheap used car someone should buy when they need a car and don't have money saved to buy one. I think he believes a car should not cost more 25% of your yearly income.) Finding quality parts for older cars. Buying an antique car without getting ripped off. Is your car ready for your vacation?
That's it for now.

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Johnathan

15 years ago

Originally Posted by new2ebiz

Here are a few ideas:
Finding a great mechanic. How to buy your teens first car and/or what to buy? Great cars for seniors. Buying a beater and making it last (beater is the term Dave Ramsey uses for a cheap used car someone should buy when they need a car and don't have money saved to buy one. I think he believes a car should not cost more 25% of your yearly income.) Finding quality parts for older cars. Buying an antique car without getting ripped off. Is your car ready for your vacation?
That's it for now.

Thanks... This is more along the lines I am thinking of... any other ideas?

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new2ebiz 15 years ago

Originally Posted by Johnathan

Thanks... This is more along the lines I am thinking of... any other ideas?

3 more : Repairs you should not put off - repairs you can put off.
Repairs you can do at home, repairs you better not try....

Tools you need for at home auto work... etc.
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- bizideas 15 years ago
  
  Here's a quick idea.
  
  Maybe you can pickup a few dozen issues/back issues of automotive trade magazines, publications, journals, etc. Join the countless auto forums that are out there. Subscribe to numerous email lists. Begin to do a trend analysis and understand who your competition is or might be. Then examine closely whatever information you're trying collect.
  
  Since you mentioned monetization, see who is advertising over and over. That should clue you in and give you a good running head start since many of these companies have multi-million dollar budgets. Undoubtedly they've already made mistakes and then made course corrections based on consumer feedback. No need to re-invent the wheel (pun).
  
  Good Driving.
  
  Eric
  
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Affiliate.Solutions

15 years ago

I personally have a niche in a car related field and I can tell you that if you find the right one you can dominate and bank it. Good luck and hopefully you don't jump into my domain.

- Tom

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VeitSchenk 15 years ago

how about toy-cars (and I'm sure they're called something else)? Not a joke, there are plenty of collectors who go nuts when they see little toy cars in original packaging.

could even be an affiliate for eBay....

Veit
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Johnathan

15 years ago

Originally Posted by Affiliate.Solutions

I personally have a niche in a car related field and I can tell you that if you find the right one you can dominate and bank it. Good luck and hopefully you don't jump into my domain.

- Tom

Lol, hi Tom, care to share your domain/can I check it out?

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Harry Behrens

15 years ago

Pick a "type" of car-buyer and laser-focus your information to benefit them and what they look for in a car.

Bargain hunter -> tips on how to find the best prices without settling for crap

Safety nut -> reviews and comparisons on different models' safety features

Status achiever -> photographs and comparisons on which cars are most luxurious/better looking

Family guy -> A hunt for different family and kid-friendly features in different cars

Lazy guy -> Cars which have the cheapest and easiest maintenance levels

Performance nut -> Cars ordered by their raw horsepower and competed against one another

And so on... whichever "type" of buyer/person you choose just focus all your information on pleasing them and try to make your website THE place for THAT type of person to find their exact stuff.

I did this with a "dog training" site, except instead of dog training we did a "certain breed of dog training" site and always made mention of how special and different that particular breed was to train, etc. It got pretty good results.

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Johnathan

15 years ago

Thanks, this sounds good.

Kind of what I am looking for as well. Can I ask you what type of success you've experienced with the niches you've chosen?

Thanks!

Johnathan

Originally Posted by Harry Behrens

Pick a "type" of car-buyer and laser-focus your information to benefit them and what they look for in a car.

Bargain hunter -> tips on how to find the best prices without settling for crap

Safety nut -> reviews and comparisons on different models' safety features

Status achiever -> photographs and comparisons on which cars are most luxurious/better looking

Family guy -> A hunt for different family and kid-friendly features in different cars

Lazy guy -> Cars which have the cheapest and easiest maintenance levels

Performance nut -> Cars ordered by their raw horsepower and competed against one another

And so on... whichever "type" of buyer/person you choose just focus all your information on pleasing them and try to make your website THE place for THAT type of person to find their exact stuff.

I did this with a "dog training" site, except instead of dog training we did a "certain breed of dog training" site and always made mention of how special and different that particular breed was to train, etc. It got pretty good results.

Thanks
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Harry Behrens

15 years ago

Originally Posted by Johnathan

Kind of what I am looking for as well. Can I ask you what type of success you've experienced with the niches you've chosen?

Well, I learned this way of looking at a market actually from an "offline" client I was doing a website for. He was a dog trainer and it turned out a brilliant marketer as well. He told me something along the lines of "When someone chooses a breed of dog, they're not just telling you what kind of dog they like, they're sharing their philosophy of what a dog should be. Sell them that same philosophy, and they just give themselves to you".

And he was so right... our online marketing consisted mostly of articles and discussions on forums about why a dog should be this or that and why this breed was therefore THE PERFECT DOG. (The offline side was him going to trade shows and basically doing the same thing). Pissed a bunch of people off but the ones who did agree (which were the ones who we were targeting anyway) came in droves to his site, he built a list, he sold his training and his book, etc.

Since then I always try my best to apply this to every subject I tackle (with varying degrees of success of course) but always the constant is that the people who do respond do so in a very active and responsive way, they give you feedback, the try to email you personally, etc.

The reason I mention all this is because I think it can apply with cars as well. People don't buy Toyota for the sake of it being Toyota but for the ideas/philosophies that Toyota represents, and those philosophies that it represents are the real niches you can look for and 'connect' with people with, in my opinion.

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Loren Woirhaye

15 years ago

Originally Posted by Harry Behrens

The reason I mention all this is because I think it can apply with cars as well. People don't buy Toyota for the sake of it being Toyota but for the ideas/philosophies that Toyota represents, and those philosophies that it represents are the real niches you can look for and 'connect' with people with, in my opinion.

Dead-on!

People buy or participate in groups because of aspirations - they
shape their internal identity around the things they own, where
they live, the people they associate with.

I haven't seen it very well explained in a common or inexpensive
book. Eugene Schwartz gets into it in "Breakthrough Advertising" -
but the book is $95.oo so it's not easy to even get a look at it
because stores and libraries don't have it.

Amazon.com: CA: How to Use More than 100 Secrets... covers some of this stuff pretty well.

Cars is a super-broad category. You'll have to narrow it down
considerably. There are a lot of usergroups who chat online about
cars though. Ask the marketplace what it wants!

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Igor Kheifets

15 years ago

Hey Jonathan,

if you can create a product on how make
my car start, turn on the acon and wait for
me 5 minutes before I get in, I would buy it.

It is so damn hot here in Israel

Igor

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Ricky Parker

15 years ago

Originally Posted by igorhelpsyousucceed

Hey Jonathan,

if you can create a product on how make
my car start, turn on the acon and wait for
me 5 minutes before I get in, I would buy it.

It is so damn hot here in Israel

Igor

Grab a Remote Starter and you are good. You can pick one up for super cheap. Check Ebay.

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bizideas

15 years ago

Here's another quickie:

Unless you've been in a bubble for the past 6 months you're aware that there are hundreds of USA dealerships for Chrysler and GM that are closing right now. How about producing a slick way to show consumers how to take advantage of this once in a lifetime crisis? If you don't do it, I'm sure someone will do try ten minutes after reading this post.

Good Luck

Eric

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Profnet

15 years ago

Ok, I'm making my suggestion because I have just spent most of the day dealing with what I am suggesting. I'm not car savvy, having been married to an auto tech for years and now have one for a son-in-law who lives eight hours away. I just didn't learn much about them past really basic stuff - didn't really need to.

Now I am alone, and the car springs a leak. It's a red, oily substance, which I think is tranny fluid. If I'm right, I have NO IDEA what happens next. Do I get a tow? Do I put fluid in and drive to a service station? Do I put fluid in and drive happily through my normal day? Is this likely to be serious? How can I tell? How will I know that I am not being lied to by the service dude I take it to?

I don't want answers to these questions in this thread - I have spent most of today online trying to get these answers. Many I do have now.

So, my suggestion is "A Woman's Guide To What To Do When Her Car Springs A Leak" (and I in no way mean anything sexist here - I just think that more women will buy/need this than guys).

Then sell it in whatever why you can to people so they have it BEFORE the leak springs - that would have saved me a lot of time. But if not, buying something like that this morning when I found the problem would have been so worth all the time I have spent on this today!

Back to Leak Learning...

Respectfully,

Nancy Roebke

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Kevin AKA Hubcap

15 years ago

To expand on what Nancy is saying how about a car repair guide with videos for people who don't know much about cars. You could then further subdivide the niche into college students etc etc.

The guide will give in depth written instructions along with video of what you should check (oil, coolant) etc, and how to do basic repairs.

Kevin

Originally Posted by Profnet

Ok, I'm making my suggestion because I have just spent most of the day dealing with what I am suggesting. I'm not car savvy, having been married to an auto tech for years and now have one for a son-in-law who lives eight hours away. I just didn't learn much about them past really basic stuff - didn't really need to.

Now I am alone, and the car springs a leak. It's a red, oily substance, which I think is tranny fluid. If I'm right, I have NO IDEA what happens next. Do I get a tow? Do I put fluid in and drive to a service station? Do I put fluid in and drive happily through my normal day? Is this likely to be serious? How can I tell? How will I know that I am not being lied to by the service dude I take it to?

I don't want answers to these questions in this thread - I have spent most of today online trying to get these answers. Many I do have now.

So, my suggestion is "A Woman's Guide To What To Do When Her Car Springs A Leak" (and I in no way mean anything sexist here - I just think that more women will buy/need this than guys).

Then sell it in whatever why you can to people so they have it BEFORE the leak springs - that would have saved me a lot of time. But if not, buying something like that this morning when I found the problem would have been so worth all the time I have spent on this today!

Back to Leak Learning...

Respectfully,

Nancy Roebke

Thanks

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iseethecode

15 years ago

Originally Posted by Johnathan

Hi,

I'm trying to think of some ideas that might be profitable/"interesting" for information products I could create related to cars. Do you guys have any ideas, and/or have anything you would like to know more about/have more information about? What would you like to read/learn about?

Thanks!

Johnathan

Johnathan,

Let me know what you come up with, my site gets almost 10,000 unique per month... We can work together...

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Troy_Phillips

15 years ago

Proper alternator oil levels and other must know facts for newbie car owners :-)

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Kevin Williams

15 years ago

I didn't feel like reading through this whole thread because I should be working but there's one thing I would like an eBook on and I know there's a market for it: how to supercharge your car. Also - How to add turbo to your car.

For more newbie oriented I would say an all-in-one manual about oils. Alternator, motor oil, etc.

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JohnMcCabe 15 years ago

Here's an idea-generator for you...

Watch TV. Notice the types of car-related ads you see, and try to spin them into product ideas.

AD: Promoting a synthetic motor oil for older cars.

Product: "The Truth About Synthetic Oils and Older Cars"

An afternoon spent watching sports should help you fill a notepad.
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ideas for cars?

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