Why is "Opportunity" Internet Marketing a good idea?

by kingde
5 replies
Typically I see the Internet as a marketing, advertising, communication and distribution channel to reach more people who happen to spend time on the Internet.

It makes sense to me to try to reach people this way assuming you have a quality product or service and/or a backend which can service people over the long term and build mutual economic relationships.

I see a lot of what IM opportunity people focus on is 'getting leads'.

Seems a lot of people here are lead getting experts.

The question is, what are you providing of true quality to make the most of those leads and build a business which would eventually not need you? (by creating a system of giving the market what it needs over a long term as their tastes, demands and needs change over time)

What reasoning would you say that building your career, expertise and livelihood on finding cracks in the system or selling people things without ensuring their progress and growth (in a real way) is a good idea?

I've been in this situation (learning and testing IM approaches) and feel like the answer was (for me).. that I want to make money on my own terms (without a boss telling me what to do) and I hope to build a system of making money so I don't really have to work, AND I did not know what ELSE I could really do!!

I have the perception that most business related technical skills can be self taught and I suspect people love being tech based direct response advertising experts because you can have a direct hand in your money making and not need to wait too long for results to tweak your approaches.

I could not really get myself to dive into this approach because if I did, I would be worried I would be stuck doing it indefinitely and not have time to figure out how to grow a high value based strategic business if I was too busy 'hustling' and gaming the Internet systems. Constantly being in semi-addict mode clicking for my stats and constantly submerged in numbers to make a living.

Generally, I am pretty burned out at intense computer activities. I used to think I could do them indefinitely, but now I realize it's a real drain and most of the stuff is really what you would hire someone else do to as THEIR job. For me, I want to be as strategic as possible and use real human relationships as the basis of value in my business. Not burning through nameless, faceless leads to statistically squeeze money from them and then say "good luck!"

Maybe I'm missing something, I would love to hear any deeper insights why following these approaches are a good idea from a business and future life sustaining viewpoint.

And for those who have created strategic based businesses, what's your viewpoint of how IM opportunity skills merge with strategic business functions?
#good #idea #internet #marketing #opportunity
  • Profile picture of the author Steve B
    Originally Posted by kingde View Post

    I would love to hear any deeper insights . . . what's your viewpoint of how IM opportunity skills merge with strategic business functions?

    It only takes one business idea (and it doesn't even have to be original or unique) to start and run a very profitable business. In fact, the business you profit from could be very similar to your competitors if you can figure out how to do your business differently so that it stands outs and provides a better or more valuable experience for your customers (that's the strategic part).

    Business opportunity products and services are everywhere. Many of them, intentionally or not, cater to the "biz opp junkies" and newbies that are forever looking for the perfect business, you know, the one that requires almost no work and brings in huge profits. Many will purchase product after product of this kind figuring that soon or later something is going to click. It rarely does.

    Sellers of biz opps of this type know that their customers will be "one and done." But there is enough demand that there are always new people to sell to. These sellers aren't really strategic in my mind. They are more "opportunists" hoping to be placing offers in front of the right people. They will never know if the buyer of their product is successful with it because most don't have a back end just in case it's needed.

    Steve
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    • Profile picture of the author Joseph Villanueva
      Getting leads should not be the end all of someone's business.

      It is a part of the whole campaign.

      The old way of burning and churning your list without giving any value is falling on the waste side but it is true that daily there are sucker newbies that get victimized unfortunately.

      Often it is the mindset of the opportunist overwhelming their realities and not setting realistic goals.

      I meet them daily and most of the time fix the thinking of my students who have been on this trap mentality.

      I explain to them that If you can't make one opportunity work you can't make another one work.

      I think multiple income streams are fine if you know what you're doing, but not if you're new or not successful yet.

      I often see people join me in a business and within a couple weeks are off to something else.

      In the industry we often refer to this as shiny object syndrome.

      Now some people will keep the original program, but think they will market the other one in the background.

      This is a surefire way to fail.

      I have made upto $3000 days just from my back end affiliate not even including my front end low tickets product in my sales funnel.

      My students get recommendations of what tools and products I use personally and believe in instead of shoving the products down their throat daily.

      I provide solution to their problems first and build trust.

      I'm just now getting to the point where I want to start adding other income sources from the same niche and branch out into other niches.

      However if I anyone had to start all over again I would suggest to avoid the shiny objects and make one program work at once.

      I wouldn't get distracted with big promises in another program and say to myself "well this one could work".

      The program won't make you successful it's going to be "YOU" that will make you successful.

      Joe
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  • Profile picture of the author SoloSalinas
    Here's the deal, I believe in the biz opp industry for one reason only.. it's the industry that allowed me to open my eyes and see how endless the possibilities are in making lots of money. (results not typical of course.)

    If I'm correct, your initial question was how can one justify making a business on teaching others how to do certain internet marketing activities then saying good luck, no ensuring results..

    Well David, you wouldn't need any justification if you realized people don't only get value out of the results.

    Just because we get our value out of the results doesn't mean everyone else does. Some people just get value out of the learning! Some people just want a seminar to hang out with like-minded people. Some people just want to brag about how much they know about making money online.

    YES! They will pay boat loads of money to do that.

    Value is very hard to define because it can mean so many things, so many things that we have no control over.

    Most people seem to think results are what everyone wants. When you get into the opportunity space and do some market research with a large list, you'll quickly realize that some people aren't even in it to get result!

    Sounds ridiculous I know, but it's true.

    As for the general value we bring to the table in opportunity marketing, it's knowledge, period.

    If someone knows how to market opportunity, that will help in furthering a strategic based business.

    Just think about it for a second, imagine coming up with a strategic based business that you might now be able to franchise.

    How will you convince others to buy the franchise? Opportunity marketing skills are great for that.

    Also, opportunity marketing skills have a lot of principles you can apply to other businesses. The selling skills you get from learning how to sell biz opp can help you sell most products so long as you know what the market of that product wants.

    As for your thoughts on marketing analytics, I personally like it. I like having to measure and deploy different methods to increase my income. That's one of the reasons I love money, it's something we can measure much easier than you could measure other things in life.

    You could say life is about happiness, fun, being smart, etc. However, is that easy to measure in oneself? I find it to be hard.

    With money, you can at least measure it easily. You can just easily outsource that to someone but you'll be in less control of your money.

    Besides, nobody will EVER do it as good as you want them to. Better to take matters into your own hand.

    Once you reach "capacity" and you're ready to systemize everything, then I see where hiring someone can come into place. I still think you should learn the skills though. Just so you can make a good judgement on whether the people you hire are skilled much quicker.
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  • Profile picture of the author Brent Stangel
    I hope to build a system of making money so I don't really have to work,
    I tried the "laying on the beach" thing. I'd rather be broke!

    For me, without some "project" (or 20) to occupy my mind, I go quite completely 5150.
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  • Profile picture of the author kingde
    Thanks for your replies everyone.

    Also, those are some great points SoloSalinas!

    I had access to a program by Dan Kennedy called Opportunity Concept Marketing where he showed how to take the concepts of "Opportunity" marketing and apply them to regular business situation.

    The main point I remembered is that people don't get excited about repair or improvement, they get excited about a black box solutions which will solve all their problems (even highly rational business execs)... the key I think is having a solution which they can't fully understand which allows them to leave room for hope that it might be 'the one' thing that they needed all along..

    To me this reminds me of bubble type markets where people blindly invest mainly because it's something they can't fully understand so they don't want to miss out in case it's "the one" killer thing.

    SEO
    Social Media
    Niche Marketing on the Internet
    and so on.. also seem to have that 'missing information' which leaves a lot to the imagination (at least to regular business owners who don't focus on it heavily etc)

    But having that 'hot' lead item to get your foot in the door seems to be a great strategy to use.

    Personally I only want to do it if I know it works.. but a lot of people buy and never implement.. and never find out for sure if it ever worked or not..

    I've been through that process.. and I didn't like people purposefully leaving out critical information about what it really is and if I really need it

    Now I am working on a product idea where I'm trying to explain some money making ideas based on real business leverage.. it seems it's a different approach and it may not click with people, but I'm thinking how I was years ago.. I think I would have wanted it.. to set the starting place.. put things in perspective and then add on the tactical stuff when it is really needed.

    I appreciate the answers here and agree there are some good reasons to use it and agree with the reality of some people who'd rather make it a diversion and reason to socialize than to actually build something substantial for themselves long term.

    And there are people who do really enjoy the work involved.

    I'm just curious about the people who want to do more but just believe it's not possible.. and have accepted doing tasks they get no satisfaction out of.. I think I'm ready to try to help some of those people set up something perhaps a bit slower but perhaps much easier to manage long term.

    It's still a bit in the theory stage still since I haven't become fully engaged in selling. But I'm persistent and I believe in what I'm working to attain.. We'll see!
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