WSOs: Dangerous New Developement That LOSES SALES...

They now allow you to link to your affiliate sign up page like they did in the good old days. BUT.... while many celebrate, is this really a good thing?

I've been "doing IM" for almost 15 years which means..... if a method exists. I've likely tested it at one time or another.

This includes inviting people to join your affiliate page from your sales page (linking to affiliate sign up or JV page).

Put another way, that is to advertise your affiliate program within your sales letter, like perhaps touting the “commish” as a bonus or whatever.

More than likely though, an affiliate program offer (to join the affiliate program and be able to promote the product) is placed at the BOTTOM of the sales page – the same sales page that promotes the product itself.

Though getting affiliates IS a good idea..... doing it this way is NOT a good idea.

Why?

Because remember the golden rule about sales pages - they’re only indented to do ONE thing! That is, sell the PRODUCT – Not the affiliate program.

So… sell your product.

Having an affiliate offer on your sales page is a bad idea for two main reasons…

REASON 1:. Sales Leakage

You ARE losing sales as your affiliate offer (and the “opportunity” it creates) detract from your product offer.

There is that traffic that is seeking “opportunity” more than solutions to problems. When they ordinarily would have purchased your product, they, instead join your affiliate program and move on to the next “shiny object”.

Sale lost.

This, because of the reasons above, also hurts your existing affiliates.

REASON 2: Lose Sales AND Lose Your PAYPAL (Yikes!)

It could get you into trouble with your payment processor.

It’s no secret that payment processors do NOT like “biz-opp” type stuff and they REALLY hate “self replicating” business models.

A “self replicating” business model is a business model where the main function is to sell somebody a product, then teach them to make money by selling that same product and teaching others to sell it to make money…. and down the chain it goes.

Processors will shut down offers like these because they hate ‘em.

I hate them too.

Even IF your product IS NOT a self-replicating business model type of product (if it is, shame on you), having your affiliate ad on your sales page makes it APPEAR as such.

If your processor notices it, they won’t take the time to investigate it. They’ll just shut you down and hold your money for 180 days.

A lot of my colleagues have had this happen to them as of late – especially if they’ve used PayPal.

So, go remove that affiliate ad from your sales page.

The disadvantages of having it there far outweigh the advantages.

There’s plenty of other ways to recruit good affiliates.