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Sales page, Landing page

by Positivep
20 replies
What is the difference between a sales page and a landing page ?
Are they two of the same..?

Thanks...
#landing #page #sales
  • Profile picture of the author Tim P
    Sale page is the page that sell something, has buy button in there.
    Landing page is general page. (Sale page, squeeze page, home page...etc) They are landing page.
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  • Profile picture of the author xrobot
    the sell page,sometime call landing page
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  • Profile picture of the author danstrik
    Hi
    A sales page is a web page which can be very helpfull for selling the products within your site.

    A landing should have no global navigation to tie it to your primary website so then you limit the options available to your visitors, helping to guide them toward your intended conversion goal.

    On both pages you should have an action button or link like "Buy Now", "Apply Now".

    good luck !!
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  • Profile picture of the author RunMarty
    Another point is that in many web design software packages, such as Wordpress, the landing page is a page with no other exiting points. You either choose to take the option or manually leave the page.

    A sales page on a typical website still has all the navigation links.
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  • Profile picture of the author AlexanderMedia
    Don't mean to threadjack, but I think this is relevant. What, then, is a "squeeze page"?
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    • Profile picture of the author Steve B
      A landing page could be any page on your web site. It's called a "landing" page simply because it is the destination of a link somewhere online. A prospect clicks on an off-site link and "lands" on a certain page at your site.

      You could certainly have multiple landing pages (at the same time ) on your web site. You might want some external links to point to your home page. You could also have other links point to your "sign up" or subscriber page. Still other links might land a visitor at a product sales page.

      A sales page could be a landing page also, or not. It is what it says . . . a page devoted to the selling of a product or service. Typically there would be information on that page sufficient to sell someone on making a purchase. There would be a buy button and often the other usual elements of an offer like a headline, benefits, testimonials, call to action, etc.

      Steve
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    • Profile picture of the author criniit
      Originally Posted by AlexanderMedia View Post

      Don't mean to threadjack, but I think this is relevant. What, then, is a "squeeze page"?
      A squeeze page is a page (sometimes referred to as a landing page) that forces the user to only perform one action. Whether it is to enter their email, click a button, watch a video, whatever.
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    • Profile picture of the author The Rainmaker
      Originally Posted by AlexanderMedia View Post

      Don't mean to threadjack, but I think this is relevant. What, then, is a "squeeze page"?
      That one is specifically to "squeeze" or collect emails - you'll usually can tell they are because they have fields to fill your email address and/or name.
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  • Profile picture of the author Raydal
    Steve gave you a great definition. But suffice it to say that a sales page
    can be a landing page but a landing page is not necessarily a sales page.

    Typically in the internet marketing funnel (sales pathway), the landing page
    requires an optin email and the sales page makes the final sales pitch to
    make the sale.

    So Advertisment ==> Landing Page ===> Sales Page

    -Ray Edwards
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  • Profile picture of the author Jonathan Mizel
    What Steve said...

    Landing page - A specific page people land on, generally from an ad. The ad sets the context and the landing page completes the loop. In other words, landers are usually "about" something. It can be an article, video, squeeze, or sales page. We like to use them with paid media to see if people click-through or opt-in as a test of engagement.

    Squeeze page - A page designed to collect subscribers. It can have content or a video on it, but the end result is that the person can either opt-in or leave. The "squeeze" reference is to an orange BTW: You stick an orange in a juicer and juice comes out. You stick the traffic in the squeeze page and subscribers come out;-)

    Sales page - A sales letter or video designed to sell something.
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  • Profile picture of the author Najat Engineer
    Sales page is the page where you sell your product

    Squeezpage is the page where you collect subscribers for your list

    and the landing page can be one of them, wherever your visitors land
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Positivep View Post

    What is the difference between a sales page and a landing page ?
    A "landing page" is the simply the page on which you arrange for any given kind of traffic, from any source, to "land". It's up to you what your landing page is, or what you choose to use as a landing page for your traffic. A landing page can be a squeeze page; it can be a sales page; it can be an article; it can be the home page of a blog; it can be a content-rich page; it can be anything you like. If it's where your traffic "lands", on clicking a link, then it's a "landing page". Don't imagine that all landing pages are trying to sell something, or trying to get people to opt in.

    A "sales page" is a copy-filled page (again, it can be video, but classically it's text) designed to present the product/service, answer the objections, and persuade the visitors to buy it, from that page.

    And a "squeeze page" is one very specific type of opt-in page: it's a page which contains a prominently incentivized opt-in (usually text, but it can be video/audio instead or as well) and no other content. The idea of a squeeze page is that there are no other exits from it, no leaks at all, and (apart from the back button and the window-closing button) no option other than submitting contact information. Don't imagine that all pages with an opt-in on them are squeeze pages. For anyone still confused, the key words above are "and no other content": that's what specifically distinguishes a "squeeze page" from any other type of "opt-in page".

    .
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    • Profile picture of the author gluckspilz
      Originally Posted by Alexa Smith View Post

      A "landing page" is the simply the page on which you arrange for any given kind of traffic, from any source, to "land". It's up to you what your landing page is, or what you choose to use as a landing page for your traffic. A landing page can be a squeeze page; it can be a sales page; it can be an article; it can be the home page of a blog; it can be a content-rich page; it can be anything you like. If it's where your traffic "lands", on clicking a link, then it's a "landing page". Don't imagine that all landing pages are trying to sell something, or trying to get people to opt in.

      A "sales page" is a copy-filled page (again, it can be video, but classically it's text) designed to present the product/service, answer the objections, and persuade the visitors to buy it, from that page.

      And a "squeeze page" is one very specific type of opt-in page: it's a page which contains a prominently incentivized opt-in (usually text, but it can be video/audio instead or as well) and no other content. The idea of a squeeze page is that there are no other exits from it, no leaks at all, and (apart from the back button and the window-closing button) no option other than submitting contact information. Don't imagine that all pages with an opt-in on them are squeeze pages. For anyone still confused, the key words above are "and no other content": that's what specifically distinguishes a "squeeze page" from any other type of "opt-in page".

      .
      This post sums up this thread... But I guess the next question is what is an OTO page.. Jokes
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      • Profile picture of the author The Magician
        Originally Posted by gluckspilz View Post

        This post sums up this thread... But I guess the next question is what is an OTO page.. Jokes
        Actually, this is a useful question given the rather elementary nature of the thread. "OTO" is shorthand for "One-Time Offer"; they're sometimes referred to, or related to the concept of, upsell pages. Any time you already have your visitor saying "Yes," -- they've committed to learning more about your product by entering their email address, they've made a buying decision after reading your sales page -- you should add value to the customer with a special offer.

        The most common usage of OTO pages is, as I mentioned, as an upsell, however a great place for a one-time offer is the web page your visitor sees after submitting their email address. It's a way to convert a visitor into a customer in the moment you have their attention, rather than sending them to their inbox, then to a opt-in freebie download page, then off to check Facebook . . .

        Hope this helps.

        Jonathan
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        • Profile picture of the author gluckspilz
          Originally Posted by The Magician View Post

          Actually, this is a useful question given the rather elementary nature of the thread. "OTO" is shorthand for "One-Time Offer"; they're sometimes referred to, or related to the concept of, upsell pages. Any time you already have your visitor saying "Yes," -- they've committed to learning more about your product by entering their email address, they've made a buying decision after reading your sales page -- you should add value to the customer with a special offer.

          The most common usage of OTO pages is, as I mentioned, as an upsell, however a great place for a one-time offer is the web page your visitor sees after submitting their email address. It's a way to convert a visitor into a customer in the moment you have their attention, rather than sending them to their inbox, then to a opt-in freebie download page, then off to check Facebook . . .

          Hope this helps.

          Jonathan
          Nice Jono! I like your style!

          Let me go next by explain what a downsell page is.

          If they try to leave your sales page or upsell page, you can hit them with a discount or trial. This is consider a downsell. The purpose of this is to keep them in the funnel and acquire a sale.
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  • Profile picture of the author Luke Dennison
    One sells, the other doesnt lol. Well they both try to sell but ones after info, the others after money.

    Whatever you do though, dont try to get the best of both worlds and have an optin form on a sales page, you'll piss of 90 percent of potential affiliates
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  • Profile picture of the author rihan123
    sales page is a page where people sell something and landing page is like a squeeze page where they ask you to enter in your name and email in exchange for a gift.
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  • Profile picture of the author Jenna7
    There's a good explanation of a landing page at this article.

    Hope it clarifies things for you.

    What is a landing page? A must-have for internet marketers.
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  • Profile picture of the author surfer30
    to be more clear go to google and type landing pagen and sales page then click on images to understand the process clearly.
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  • Profile picture of the author JonesMurray
    A landing page is any page that is an entry point into your website. Creating landing pages as part of your digital marketing strategy: Pages specifically designed as the best entry point for a visitor.

    Thus the landing pages are definitely worthwhile, even for websites that have already invested in creating a great website.
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