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Sell ebook off sales page or opt in to newsletter?

by dee100
8 replies
I will soon be selling an ebook: "reverse your arthritis". $19.99
As there will be no upsell, why bother with a newsletter?
I was going to give away a free ebook which I hired a medical expert to write, explaining what arthritis is, different types, and medications used and side effects, and tips on diet and exercise) to build a list.

I was even going to offer:
" sign up for our newsletter, ...free ....ask our resident medical expert, any question related to arthritis, where you will also get many healthy tips from her. She is in year 6 of her training to be a Medical Doctor. It will be like having your own Doctor" .
As there is no upsell after selling them the ebook, why bother with a newsletter?
I can just direct them to my sales page which is on my home page 1 page website.....
Any suggestions how I can do all this better?
The book could sell 1000's.
Please help!
#ebook #newsletter #opt #page #sales #sell
  • Profile picture of the author seekdefo
    What if it doesn't sell. They come to your site and imagine they turn away. But if you have a pre-sell offer then you can sign them up andit would be easy to market to them.

    You know that the book is written by a medical professional but they don't know that and they may not believe until they see it themselves.

    Think about it
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  • Profile picture of the author NatesMarketing
    I'm a visitor to your site, I do need to know more about arthritis and your site appears to have what I need - to the tune of $19.99.

    Unfortunately, I don't know you. You may be some guy in nigeria trying to take my $20!

    But, if you have some "free" (cost of email) information - I'll probably be inclined to check it out.

    If your information is good - I'll come back and give you the money.
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  • Profile picture of the author Brent Stangel
    As there will be no upsell, why bother with a newsletter?
    To keep in touch with your customers. To promote related or new products. To be a super nice person and inform them. The list goes on...
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  • Profile picture of the author JensSteyaert
    Always build a list, period.

    You can keep in touch with prospects and customers, you can promote related products, and if you create a new product you have a customer base you can promote to immediately.

    Nothing but advantages.
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  • Profile picture of the author moneywithtim
    If you have a nice, simply salespage, I should use that.
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    Tim Roosendaal - Online Affiliate Entrepreneur

    [MUST WANTED] Six Figure Income Online eBook!
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  • Profile picture of the author KevinKerr
    Cold traffic doesn't just land on a paid offer and buy.

    It's about branding yourself and the best way to do that is via building a list. There needs to be some form of trust. Try sending the traffic to the offer, then have an opt-in form as an exit pop-up for those who don't buy. Then run 2 different lists for those who bought and for those who didn't buy.

    - Kevin
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  • Profile picture of the author Everett and Carol
    I would build that list to increase your chances. On a sales page you have one chance. By building a list you have an unlimited number of attempts to get the potential customer to buy.
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  • Profile picture of the author James1212
    I think news letters are dead, just sell the book and build a list of people who want it.
    Best
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    Mike Schlecht

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