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IM Marketing?

by Samy Starburst
22 replies
Hi,

What do you guys think of marketers using the term "IM Marketing"? Written out in full it is "Internet Marketing Marketing". Is this generally accepted?

Thanks,
Samy
#marketing
  • Profile picture of the author Alexa Smith
    Banned
    I think most people just use it carelessly, much as some refer to "GP Practices".

    If you query it, they then say something like "I mean practices where GP's work".

    Similarly, in this case, they may say they meant "the online marketing of IM-related products". (And they may actually mean that, sometimes.)

    .
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  • Profile picture of the author extrememan
    Well I would just use IM. You don't want to tell people internet marketing marketing do you. IM is recognized online.
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    • Profile picture of the author Rick Rodd
      Originally Posted by extrememan View Post

      IM is recognized online.
      Not quite so. For some it does not stand for Internet Marketing but Instant Messaging. So unless IM Marketing would stand for Instant Messaging Marketing then it would be Mobile Marketing. Just an observation, guys.
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    • Profile picture of the author YourBizAid
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      Originally Posted by extrememan View Post

      Well I would just use IM. You don't want to tell people internet marketing marketing do you. IM is recognized online.
      Yeah, I would just use IM... I see it as tautology using IM Marketing!
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  • Profile picture of the author jayardel
    IM or Internet Marketing are both the norm.
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  • Profile picture of the author Everett and Carol
    I.M. is jargon that everyone in this forum understands. However, I would bet that outside of this forum I.M. would mean instant messaging to most.

    I.M. marketing does not go together though.
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    • Profile picture of the author Steve B
      People within the industry will know what you're talking about if you use just "IM."

      However, I personally prefer to use the term "online marketing" . . . there's not much confusion in anyone's mind what that means.

      Steve
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    • Profile picture of the author Trey Morgan
      Originally Posted by Southern Infotality View Post

      I.M. is jargon that everyone in this forum understands. However, I would bet that outside of this forum I.M. would mean instant messaging to most.

      I.M. marketing does not go together though.
      Yeah, I may use I.M. on this forum because most everyone knows what that means, but anywhere else I would just spell it out or say online marketing.
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  • Profile picture of the author sbucciarel
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    Originally Posted by Samy Starburst View Post

    Hi,

    What do you guys think of marketers using the term "IM Marketing"? Written out in full it is "Internet Marketing Marketing". Is this generally accepted?

    Thanks,
    Samy
    Sounds silly to me. Internet marketing is nothing more than any marketing of any product or service on the Internet. So, Internet Marketing Marketing doesn't even make sense.
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  • Profile picture of the author cyberzolo
    Does this really even matter? Why did you ask this question in this section of the forum?
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  • Profile picture of the author JessUBotNinja
    I think it depends on where you are utilizing it. If you are in an internet marketing forum or somewhere where IM usage is prevalent, then follow their lead. However, if you are out of industry you are probably better off just writing it out completely.
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  • Profile picture of the author nuworld
    It depends, even I would get confused sometimes, but then you become immune to it. IM going to do IM haha. See what I mean.
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    • Profile picture of the author Samy Starburst
      My apologies that I didn't formulate the qustion clearly. I'm looking for a short-to-the-point business name with the term IM. Since the abbreviation IM alone doesn't say much to the crowd outside of this forum I'd prefer to stick 'marketing' behind it.

      I have been looking into internet marketing for over 10 years now but haven't done anything with it. I know that many established marketers still use the term "IM Marketing" therefore I think it's done on purpose and it might even be a good marketing strategy.

      Words and phrases don't always necessary need to make sense once they sound catchy.....right?
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  • Profile picture of the author XponentSYS
    Originally Posted by Samy Starburst View Post

    Hi,

    What do you guys think of marketers using the term "IM Marketing"? Written out in full it is "Internet Marketing Marketing". Is this generally accepted?

    Thanks,
    Samy
    I don't know. I long for a day when all I have to worry about is that.
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  • Profile picture of the author jimvol
    Why not use MMO? Its about as obscure...

    I suggest coming up with a niche in IM..... IM covers EVERYTHING from affiliate marketing to Ford Selling Cars... see what I mean.

    Your net is too big and the fish will swim right through the net.

    Pair it down and catch specific fish.

    Thanks!

    Jeremiah
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  • Profile picture of the author The Rainmaker
    I just say internet marketing and I'm done with it
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  • Profile picture of the author SmartOnlineIncomes
    It will be better that you say that in full instead of IM that will make it better for all that will be reading your profile as they will not have to think and see what that really mean. There are some that are looking for that service that is internet marketing and will only know after they have read that from you card or signature.


    Thank you so much that is all I can tell as of now
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  • Profile picture of the author InterneM
    Yes I have seen many do it in many IM Forums .
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  • Profile picture of the author talfighel
    I just use the word:

    Internet marketing

    That way, IM marketing does not sound weird to others.
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  • Profile picture of the author helpandinfo
    Can't see what's wrong with "I Marketing" - could probably make a cool logo with that using a small i and a cool font - iMarketing (use it fast or I may!!
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    • Profile picture of the author Rick Rodd
      Originally Posted by helpandinfo View Post

      Can't see what's wrong with "I Marketing" - could probably make a cool logo with that using a small i and a cool font - iMarketing (use it fast or I may!!
      The problem with using iMarketing is that it's Apple's trademark using the i prefix(?) in their products.
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