I created a site about 2 and a half years ago and have decided to sell it now, but I have never done it before, so would appreciate some tips. The site has been generating about $700-$1000/month for well over a year now from about 13,000 unique visits/month (33,000 pageviews). Both AdSense earnings and Analytics will be verified using Flippa's tools.
How much would the site be roughly worth with those figures? I have read that it's anywhere between 12-24 months of revenue, is this correct?
Flippa seems to be the best/safest way to do it, as I wouldn't feel comfortable trying to do a private deal somewhere other than on a marketplace for doing it. However, I want to make it a "private url" listing, so that the URL doesn't show up anywhere. I think it would make the website more valuable for the potential buyer. Sfter looking into it, it seems that you have to enable the "Add a non-disclosure agreement" option on Flippa to achieve this, but that costs $100 and you can use "Flippa's default NDA", as I have no idea about what a NDA should say, I'd be forced to use it, is that agreement good? Or do scammers/time-wasters still manage to get through?
Thanks in advance for any info and/or tips.