Free crash courses into sales funnels, banner marketing, and all things "lead generation"

22 replies
Hey everyone,
I'm brand new here. I'm a big forum junkie and have been for years visiting all kinds of forum and even started my own while I was still in high school. As such, I'm excited to watch and see what kind of awesome information the community here can churn out for me.

I recently got hired into an entry-level position to help manage some of the extra work for the marketing department. I have tons of experience in direct marketing (door-to-door, retails, sales, and lead generation) but have limited experience in the online side of the marketing animal.

I'm very, very experienced with web design, UIX, and coding for websites, so it stands to reason I should be able to merge my experiences together to quickly become an expert on the subject of internet marketing.

That's exactly what my supervisor wants from me. We have our veteran leaving at the end of the month and he wants me to step into his shoes.

My question really boils down to:
What are the best *free* resources available for me to become the "expert" on the following subjects.
  1. Facebook/LinkedIn ads and marketing
  2. How to maximize ROI on PPC/CPM
  3. How to maximize results on sales funnels
  4. Biggest hurdles to overcome in internet marketing in general
  5. Best ways to produce new leads to push into the funnel

I've spent a fair amount of time looking at videos on youtube and examining articles on the internet but there are so many strategies and conflicting views it's hard to sift through the murk.

What are your suggestions, and who would you say are the most respected names in this kind of marketing that I should try to learn from?

Thanks in advance!
JRadTheBad
#banner #courses #crash #free #funnels #lead generation #marketing #sales #things
  • Profile picture of the author Ben Holmes
    The reason people pay for this information is because there are those who are experienced in doing these things who compile what works for them.

    By asking here for recommendations - all you're doing is spreading the conflicts from what you see, to what everyone who replies sees.

    Online marketing methods are worth money, because they can earn you money... so the most comprehensive courses will cost money.

    'Free' means an investment of your time to learn what you can find out for free, and implement them to see what works. 'Paid' means that everything that works for one person is handed to you.

    I won't offer suggestions on free sources of marketing, because I'd only be adding to the confusion.
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    • Profile picture of the author Steve B
      Have you thought to search this forum and its threads for the information you want? There is a search button that will give you plenty of background and the experience of online marketers if you will search for specific topics that are of interest.

      We are all busy doing our own marketing and don't always have the time to lay out a marketing education for those who ask. I'm sure you understand.

      Your best bet is to purchase the specific products that you need since you are under a deadline. "Free" training is possible, but it takes time to find and find and absorb the training.

      Steve
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      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

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  • Profile picture of the author jradthebad
    Wow... I must say I'm disappointed. I don't think I've ever seen a forum this closed to new people.
    Yes, I'm aware of the search feature. I've already used it. Hence the comment about: "there are so many strategies and conflicting views it's hard to sift through the murk."
    It doesn't take much, nor does it "gip" anyone to say: "I found that _____ was very informative for me and I learned a lot from his course."
    Yes, there's a lot that you can purchase, but there's a lot of information that's free as well.
    There's a lot of confusion on who's reputable in internet marketing and who isn't. Plenty of people sell "marketing secrets" but are just in fact spreading someone else's marketing strategy. My hope was to bypass the fluff and BS and get recommendations from experienced individuals on who's real, who's not, and what my best resources are.
    The last thing I expected was to be attacked an belittled for asking for suggestions. This really came as a huge surprise to me.
    If anyone else out there isn't offended by my asking who helped you get to where you are, I'd love to hear your suggestions. Or, if you know of some great free resources to help as well, that would be awesome.
    Thanks again in advance,
    JRadTheBad
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    • Profile picture of the author Martin Avis
      I'm not offended by your question - after all, it is one that crops up here almost every day in one form or another. The problem is that it is not a very bright question.

      Most things in life come with a price and those of us who have been around the block a few times in Internet marketing have learned that things that are free generally carry a very high price in wasted time, resources and hope.

      Also, as you become more experienced in using - and interacting in this forum, you will find that there are lots of people on here who offer excellent advice, but a lot more who talk through their hats.

      You'll get the hang of it eventually if you get to know people before you start throwing out demands and daft questions.

      Martin
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      Martin Avis publishes Kickstart Newsletter - Subscribe free at http://kickstartnewsletter.com
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    • Profile picture of the author Steve B
      Originally Posted by jradthebad View Post

      Wow... I must say I'm disappointed. I don't think I've ever seen a forum this closed to new people . . . The last thing I expected was to be attacked an belittled for asking for suggestions.

      JRad,

      It's too bad that you feel "attacked and belittled" and are disappointed with the forum. I can assure you there are excellent resources here and caring people who will help.

      May I suggest you spend some time here and be observant of both posters and what they say . . . it will help you to discern good advice from all the other stuff you'll see.

      I can tell you that it's not a good idea to approach the marketers here in your first post asking for huge "handouts" and requests that are going to take a lot of their time to fulfill. You will also find a hesitancy to "name names" of the marketers who get it and those who don't, understandably. No one is going to be critical of others or their products.

      In your first post you asked for suggestions, lists of free resources, and names of marketers for Facebook/LinkedIn ads and marketing, how to maximize ROI on PPC/CPM, how to maximize results on sales funnels, the biggest hurdles to overcome in internet marketing in general, and the best ways to produce new leads to push into the funnel.

      You do realize that this is a huge order. Many marketers spend years learning this stuff. You said you want to become an expert and I can tell you that free information and forum suggestions are not going to get you there.

      No one is attacking you. The forum is not closed to new members. You're just experiencing a reaction to your "hand it all to me at no cost" first forum thread. You'd be better off first doing your own research and then asking single questions about the things you don't understand. You'll get a much better response.

      Steve
      Signature

      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

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      • Profile picture of the author Lance K
        Originally Posted by Steve B View Post

        You said you want to become an expert and I can tell you that free information and forum suggestions are not going to get you there.
        Exactly. The only road to expert status is first hand experience.

        jradthebad, I'd suggest calming down and not arguing with those whose replies you don't find valuable. It won't end well. Never does.

        One of the reasons you aren't getting many suggestions for free resources is because a lot of the people who have learned the skills you have asked about did so by investing in paid resources.

        On the PPC front, you could look into content from Perry Marshall. I'm not sure what he has in the way of free resources though. I've only ever used his paid stuff.

        There are also sub forums here that would be better places to get specific questions answered.

        Other than that, just have thick skin and be patient. You may get some helpful responses and you may not. In the mean time, look for your answers elsewhere as well. And don't be afraid to just try things & test/measure the results for yourself.

        Good luck.
        Signature
        "You can have everything in life you want if you will just help enough other people get what they want."
        ~ Zig Ziglar
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        • Profile picture of the author jradthebad
          Thank you Lance. This really all I was asking for. Yes, despite Perry Marshall being a paid source, just having a name that is respected by someone in the business puts me on the "Yellow Brick Road".
          I understand that experience is the only way to become a real expert. I was saying "expert". Not in reality, but in theory. Needing a crash course, I'm grasping for anything I can get my hands on but then question what's valid or not simply because of all the differing views.
          Again, thanks a lot for the tip, I'll look into Perry Marshall and see where that takes me.
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  • Profile picture of the author .X.
    JRad -

    Look, you've made two posts and you want someone
    to do your work for you.

    "Show me all the free resources on these five subjects
    so I can become an expert."

    Why not post a link so we can send money into your
    PayPal account and save a few steps?

    You're asking some high level questions that would
    require someone else's VALUABLE time to answer.

    You will become an expert one of two ways -

    1. You will put in the time, trying what you've learned so
    far, working your way through the muck.

    2. You will pay someone because they've already spent
    the time trying it all and sharing what they've found to
    work. You still have to do the work but their knowledge
    is a shortcut.

    If you're not willing to invest in one way or the other, then
    "expert" is a pipe-dream.

    Sorry - it's the truth you need to hear. Because while
    people rave about the free information available here, or
    there, or wherever, you're not going to get something
    valuable for nothing.

    All the best to you - X
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  • Profile picture of the author Brent Stangel
    Wow... I must say I'm disappointed. I don't think I've ever seen a forum this closed to new people.
    We are not closed to new people.

    We do get sick of people expecting us to teach them what took years and often a sizable cash outlay to learn...people BTW who often don't even bother with a "thank you."

    "Free," is a myth. Hire a coach or be a whole lot more respectful of the people who posses the information you seek.
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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    • Profile picture of the author jradthebad
      Originally Posted by Brent Stangel View Post

      We do get sick of people expecting us to teach them what took years and often a sizable cash outlay to learn...people BTW who often don't even bother with a "thank you."
      I am not asking you to teach me sir. I've not asked anyone to teach me. I've asked for resources and suggested material to help me learn.

      Instead I've found that at least on this forum, people are more threatened than they are willing to help someone learn.

      Again, I'm not asking for anyone to teach me. I'm asking for suggested resources. I wouldn't count on anyone here being an "expert". I did hope that people would be open to sharing what had helped them in the past. All I was hoping for was "Oh yeah, ____ is a great guy with an awesome course. He really knows his stuff when it comes to _____. He's got some great content on youtube."

      Does that hurt you? Again, if you can't supply any info, or if you just want to provoke the new guy please don't bother to respond.
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      • Profile picture of the author Martin Avis
        Take a few moments breath and then look for the All in One threads on here. You'll find all of them in one of the sticky threads on page one of this forum.

        There are lots of questions and answers in them. Some may even be useful.

        Martin
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        Martin Avis publishes Kickstart Newsletter - Subscribe free at http://kickstartnewsletter.com
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  • Profile picture of the author jradthebad
    I'm asking someone to do my work for me? I'm stunned at the rudeness of these responses! I'm asking for people with experience to help point me in the right direction. For some reason you appear to be threatened by this. The elitist attitude I've encountered on my first post here doesn't leave me with high hopes. I certainly hope not everyone shares your attitude.

    As far as my attitude is concerned, I can boil it down for you in a single acronym. P.h.d. Poor, hungry, determined. I'm confused as to why you're offended that I've sought advice from people who claim to be experienced individuals in online marketing. I'm not asking anyone to do my work for me. I'm asking for help in identifying the best resources I can turn to without spending money. I taught myself PHP, HTML, Java, and Objective-C entirely on free resources without anyone "doing the work for me".

    How about we do this:
    If you don't want to give any suggestions, awesome. That's your prerogative. But as the OP, I ask that you not bog down a reasonable thread with your attacks and criticism. Thank you.
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  • Profile picture of the author jradthebad
    @Steve B: I didn't realize this forum was a bucket full of crabs scrambling to be the guy on top. It was my understanding that this was an online internet marketing "community".

    So asking for a direction to be pointed in is asking for "handouts"? This makes me laugh. Every single response I've gotten so far feels like the guy is "threatened". It takes far less time to say "I think _____ is a great guy with some awesome info that might help you with _____." than it does to articulate the bludgeoning criticisms of "How dare you try to take business away from me? I'll tell you only if you pay me. You only get information by paying people."

    While you aren't one of the people in this thread doing this Steve, almost every other response has been more or less at that leve. I'm not stupid enough to fall for these lies. Yes, they are lies and the people saying it know that it's true. I've found more information online about every subject I asked for advice in than is possible for me to review in an entire lifetime. I was asking for advice on what people suggest rather than sort through it by hand.

    If you want to be successful, ask for advice from successful people. I wouldn't dream of considering the attackers here as "marketing gurus" since they've lost sight of the most basic principle of sales and marketing: "People buy from people they like."
    They aren't very likable people and seem convinced that bullying is the only way to achieve marketing dominance... I pity them.

    It looks like this is a lost cause. I'm sure there are plenty of very, very awesome people here with great advice but by the looks of things, no one will part with any advice unless I provide some thing of value back or pay them in cash.

    This isn't an internet marketing community. This is the Internet Marketing Blackmarket.
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  • Profile picture of the author .X.
    Cowboy walks into a bar. New boots, new
    hat, new jeans (no shirt).

    "Who's the baddest gunslinger in town?" says he.

    "I want him to teach me how to kick all you alls
    asses. And I ain't gonna pay him a cent 'cuz I
    spent everything I got on these boots, jeans and
    hat."

    The drunks at the bar snicker.

    The cowboy pulls out his gun, pop-pop-pop.

    The smell of sulfer-caps fill the air.

    "Ya'll are threatened by me, ain't ya. Well,
    fine. I'll go learn how to kill ya'll someplace
    else."

    BWAHAHA

    Lighten up JRad.
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  • Profile picture of the author .X.
    1. Curt Maly - Social Media Ad Genius

    2. Check out a Brad Geddes book. ROI is directly correlated with the type of keywords you target. In other words, some traffic is FAR more valuable than other forms of traffic. Think quality, not quantity.

    3. Split testing.

    4. Information overload, wrong mindset, focus

    5. Other businesses that do business with customers like yours'. Joint ventures.

    These are really BIG questions and to be frank, not for one inexperienced person to do. You're talking about a 6-figure salary to fit that job description.

    And . . . you should also be picking the brain of the veteran who's leaving, but he's probably already smelling the next pasture.
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  • Profile picture of the author jradthebad
    Hey X,
    Lighten up. I'm not asking for your advice and if you can find one instance where I ever asked anyone on this forum to "teach me" I will post a video of me grovelling on my hands and knees for you.

    You've constructed a fair strawman fallacy there sir. As the OP, I'd ask you to kindly file your "He refuses to pay me for my advice" complaints in my official "complaints receptacle". You'll find it under your kitchen sink with a plastic bag in it.

    -EDIT- I just saw your new post. Thank your for the information. I'll be sure to look into this.
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    • Profile picture of the author .X.
      Originally Posted by jradthebad View Post

      Hey X,
      Lighten up. I'm not asking for your advice and if you can find one instance where I ever asked anyone on this forum to "teach me" I will post a video of me grovelling on my hands and knees for you.

      You've constructed a fair strawman fallacy there sir. As the OP, I'd ask you to kindly file your "He refuses to pay me for my advice" complaints in my official "complaints receptacle". You'll find it under your kitchen sink with a plastic bag in it.

      -EDIT- I just saw your new post. Thank your for the information. I'll be sure to look into this.
      I just changed the course of your life. Be
      more than sure.

      If you're going to engage in drama as a core
      operating process then learn to channel it in
      a way that serves you, or it will destroy you.

      You're the apprentice who exposed his neck
      to the sword.

      In the context of learning something, this
      crap storm wouldn't have happened and you
      would have had more answers, sooner if
      drama didn't own you.

      If you don't understand this now, you will.

      Humble yourself, reflect, learn and grow.

      Many of the people here are masters at
      pushing buttons, almost instinctively. This
      wasn't a mistake - not on our part.

      X
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  • Profile picture of the author M3C
    Originally Posted by jradthebad View Post


    My question really boils down to:
    What are the best *free* resources available for me to become the "expert" on the following subjects.
    1. Facebook/LinkedIn ads and marketing
    2. How to maximize ROI on PPC/CPM
    3. How to maximize results on sales funnels
    4. Biggest hurdles to overcome in internet marketing in general
    5. Best ways to produce new leads to push into the funnel

    I
    JRadTheBad
    -- Facebook ads and marketing,.

    You can do a lot worse than keep up to date with Ryan's stuff, he's all over this and gives a lot a way for free, just head over to his primary marketing blog and subscribe.

    Blog | Digital Marketer

    -- PPC/ guy for Adwords .

    Probably it's still Perry - IMO, he has a very cheap course IIRC , if not head over his site, he gives a huge amount a away, sign up for his freebie.,

    Google AdWords Advertising and How to Advertise on Google

    -- Sales funnels, tough one.

    There's a lot of decent stuff out there covering in depth every conceivable upsell / downsell/OTO/ follow up permutation combined with strategically timed exit offers, and automated timed email for cart abandonment etc, there's just to many facets of a sales funnel to name one guy. Actually the WF isn't a bad source but my advice is go to companies who are in your vertical who are successful and go through their cart process, it's amazing what you'll learn just by doing that.


    -- Biggest hurdles to overcome in internet marketing in general

    That's just too general really, but as I've been marketing online and generated millions of dollars for myself and others over the last 15 years, I can give you a few take homes on the obstacles most find.

    Information overload - this is a huge problem, especially for newbies with so many shiny lights everywhere, My advice is set a goal, with a fixed deadline to become savvy in one element, for example funnel creation and focus all your energy and time into that until you get it "mastered". Extract the best tactics from the best marketers and forge a customer experience from that experience which suits your niche and demographic.

    Expecting too much too soon.
    This is another big one, far too many BS promises suggesting you can do xyz in 4 weeks, always accompanied by pictures of ferraris and crap. Sometimes, it's a grind to find the way forward, but it takes time, experience and mistakes to get to that goal , anybody who tells you otherwise normally has something to sell you .


    --- Best ways to produce new leads to push into the funnel.

    That question is awkward, there's no "best" way, it really depends on what resources you have, budget, timescales, etc. Generally speaking the tried and tested lead magnet in exchange for an optin is / has been / and probably always will be a winner. That said, there's a million ways to get to that end game.

    PPC
    Media buying CPM
    Social media
    syndication etc.
    affiliates/partners.

    There's at least a dozen primary methods and dozens more sub categories of those methods, I wouldn't say any was the "best" , it really depends on your skill sets.

    I will say this however, once I stopped with free methods and just got to grips with paid traffic, and tracking/ tweaking to ensure a ROI from that spend, that's when things get interesting. There's so much traffic to be bought, if you can get your funnel right, and your follow up AR series right etc, there's really no limit to how many leads you can generate.

    That's a brief synopsis, ultimately, it's hard to give you really straight answers, you're going to end up finding your path by just constantly studying , getting experience, making ****ups, making progress and constantly building on that progress .

    Cheers.
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  • Profile picture of the author jradthebad
    Wow MC3,
    Awesome information. That's may more detailed than I expected or hoped for.
    You've given me a lot to sink my teeth into.
    I've noticed that a lot of sites professing to be experts in online marketing give stuff for free. I'm assuming it's being used as a "trip wire" to try to get them to buy something down the road but it's good to see resources that offer info for free on a regular basis.
    Thanks again man!
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    • Profile picture of the author M3C
      Originally Posted by jradthebad View Post

      Wow MC3,
      Awesome information. That's may more detailed than I expected or hoped for.
      You've given me a lot to sink my teeth into.
      I've noticed that a lot of sites professing to be experts in online marketing give stuff for free. I'm assuming it's being used as a "trip wire" to try to get them to buy something down the road but it's good to see resources that offer info for free on a regular basis.
      Thanks again man!
      It's called numerous things, one of the most common - a lead magnet. It's simply a bribe to get an email address or other contact medium to advance the sales process.
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