Is Internet Marketing about these 2 things?

by Heath Sanchez 33 replies
1. Traffic
2. Conversions


I've heard that if you are not spending most of your time on these 2 things, then you are wasting your energy..

Would everyone agree with this?
#main internet marketing discussion forum #internet #marketing #things
Avatar of Unregistered
  • Profile picture of the author Imran Naseem
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[7068].message }}
    • Profile picture of the author Heath Sanchez
      Yes but I've heard that any niche can be profitable, just some more than others - and your other points fall into both traffic and conversions. Don't you build a relationship with your list and boost your reputation to increase your conversions?
      {{ DiscussionBoard.errors[7098].message }}
      • Profile picture of the author Amino Zawawi
        Originally Posted by Heath Sanchez View Post

        Yes but I've heard that any niche can be profitable, just some more than others - and your other points fall into both traffic and conversions. Don't you build a relationship with your list and boost your reputation to increase your conversions?
        I'd have to say it's true. Most of the factors in IM pretty much lead to these two. However, if you focus on the main two points and abandon what's under them (list, relationships, etc), you might end up decreasing your profits by not narrowing down your efforts.
        {{ DiscussionBoard.errors[7107].message }}
    • Profile picture of the author kfount
      Originally Posted by Imran Naseem View Post

      Internet Marketing is about finding the right niche, marketing that niche by directing traffic to your website, forming a relationship with your "LIST" and then establishing your reputation.

      Those two things and:

      1. The general principles of marketing
      2. Psychology
      Signature
      www.thecontentauthority.com + http://plrplr.com = IF WRITERS GET REWRITE ASSIGNMENTS, WE CAN BUY YOUR WSO OR ANYTHING ELSE YOU PROMOTE. THE PRICE IS $0.009 USD PER WORD.
      {{ DiscussionBoard.errors[7167].message }}
  • Profile picture of the author lakshaybehl
    Originally Posted by Heath Sanchez View Post

    1. Traffic
    2. Conversions


    I've heard that if you are not spending most of your time on these 2 things, then you are wasting your energy..

    Would everyone agree with this?
    Absolutely true
    .

    There's nothing else that you need!
    {{ DiscussionBoard.errors[7124].message }}
  • Profile picture of the author Tirmizi
    yes that is pretty much it ... however, customer satisfaction ... should also be added .. cause if you give more value then price .. then you should consider youself an IM specialist
    {{ DiscussionBoard.errors[7126].message }}
    • Profile picture of the author lakshaybehl
      Originally Posted by Tirmizi View Post

      yes that is pretty much it ... however, customer satisfaction ... should also be added .. cause if you give more value then price .. then you should consider youself an IM specialist
      This obviously falls under conversions and traffic...

      Repeat traffic is one of the most overlooked tactic for getting more sales and more money.
      Most people think that it has only got something to do with a list. Where the truth is entirely different!

      Repeat traffic comes from the over delivery and relationship built....
      .
      {{ DiscussionBoard.errors[7746].message }}
  • Profile picture of the author TheMagicShow
    Originally Posted by Heath Sanchez View Post

    1. Traffic
    2. Conversions


    I've heard that if you are not spending most of your time on these 2 things, then you are wasting your energy..

    Would everyone agree with this?
    Here is my spin on this matter:

    1. Create your own product
    2. Obtain the highest amount of conversions/ split test and keep working on this
    3. Drive Traffic/JV/Find affiliates
    4. Try to overdeliver everytime and gain returning customers (most money is made by those who already bought from you before)
    Signature

    " You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

    {{ DiscussionBoard.errors[7137].message }}
    • Profile picture of the author Simon Nicholls
      I don't want to sound dumb, but what do you mean by Conversions?

      Simon :-)
      Signature
      Your Online Golfing Resource
      My Current Website Auctions
      I'm new to the IM world, so please . . . go easy on me!
      {{ DiscussionBoard.errors[7140].message }}
      • Profile picture of the author Lance K
        Originally Posted by Ezy Dollar View Post

        I don't want to sound dumb, but what do you mean by Conversions?

        Simon :-)
        In simple terms...Conversion = Converting VISITORS into CUSTOMERS

        In more general terms, it means getting your visitors/traffic to take any specific action that you choose (opt-in, click on affiliate link, call for more info, etc.). Even if your desired action isn't making a sale, it is a step in that direction.

        As to the original question, I disagree because...Internet Marketing is simply marketing done via the internet.





        But I do agree in the sense that the viability of ANY BUSINESS depends on Traffic & Conversion.

        • Without TRAFFIC x CONVERSION there's no sales
        • Without sales, there's no customers
        • Without customers, there's no repeat customers (aka GRAVY)
        Signature
        "You can have everything in life you want if you will just help enough other people get what they want."
        ~ Zig Ziglar
        {{ DiscussionBoard.errors[7144].message }}
      • Profile picture of the author TheMagicShow
        Originally Posted by Ezy Dollar View Post

        I don't want to sound dumb, but what do you mean by Conversions?

        Simon :-)
        We measure the amount of vistors lets say 100 and you make 1 sale, that is a 1% conversion, the industry standard is 1-2%, you want to try to have these numbers with your business. Driving tons of traffic when the product doesn sell or the sales page doesnt convert is a waste of time, money, and if you want affiliates then this needs to be top priority.
        Signature

        " You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

        {{ DiscussionBoard.errors[7150].message }}
  • Profile picture of the author JohnMcCabe
    Originally Posted by Heath Sanchez View Post

    1. Traffic
    2. Conversions


    I've heard that if you are not spending most of your time on these 2 things, then you are wasting your energy..

    Would everyone agree with this?
    You left out the main reason most of us are doing this - Profit.

    It doesn't matter if your site(s) carry 100% conversion if each visitor costs you more than you make on a sale. A lot of sadder-but-wiser Adwords users found this out the hard way.

    It doesn't matter if all of your traffic is free if you don't make more on each sale than it costs you to make the sale.

    Some might say making an initial profit isn't important if your back end sales are right. True enough, which leads right back to my initial statement. You have to spend time figuring out how you're going to come out ahead on the deal, or you're doing charity work.

    Once you have a plan for making a profit, then it's time to spend time working on traffic and conversions.
    {{ DiscussionBoard.errors[7403].message }}
    • Profile picture of the author Heath Sanchez
      Originally Posted by JohnMcCabe View Post

      You left out the main reason most of us are doing this - Profit.

      It doesn't matter if your site(s) carry 100% conversion if each visitor costs you more than you make on a sale. A lot of sadder-but-wiser Adwords users found this out the hard way.

      It doesn't matter if all of your traffic is free if you don't make more on each sale than it costs you to make the sale.

      Some might say making an initial profit isn't important if your back end sales are right. True enough, which leads right back to my initial statement. You have to spend time figuring out how you're going to come out ahead on the deal, or you're doing charity work.

      Once you have a plan for making a profit, then it's time to spend time working on traffic and conversions.
      Excellent post, John - very good point.
      {{ DiscussionBoard.errors[7412].message }}
      • Profile picture of the author Jelasco
        Heath, you're right, of course. Everything else fits in those 2 categories.

        Profit is a function of traffic and conversion, a list is just a way of generating traffic, and so on.
        {{ DiscussionBoard.errors[7483].message }}
        • Profile picture of the author Kay King
          To me, Internet Marketing is one word: SALES

          You may be selling a product, an idea, or yourself - but you are selling. The goal is to convince, persuade, fill a need - SELL.

          To get those sales developing effective methods for traffic and conversions is the best way to go. In fact, it's all you need to do to reach profit.

          Sounds simple when you put it that way,doesn't it? Master the basics - get the sales! Laugh all the way to the bank.

          kay
          Signature

          Saving one dog may not change the world - but forever changes the world of one dog.

          {{ DiscussionBoard.errors[7528].message }}
          • Profile picture of the author Terry Hatfield
            Darn.....All this time I thought internet marketing was just about getting the girls.

            Terry
            {{ DiscussionBoard.errors[7722].message }}
            • Profile picture of the author pjs
              Originally Posted by Terry Hatfield View Post

              Darn.....All this time I thought internet marketing was just about getting the girls.

              Terry
              Hah, that's why I got into it..

              I think there is a little more to it than those 2 but those are the 2 main things. Everything else is just a support member for those 2. A lot of good posts already in this thread.
              Signature
              Mom and Pop Money WSO *** - How ONE Lead Capture Page Made $9K in 2 Weeks in the "Offline" niche!

              PeterSanchez.com >>> FollowPeter.com (Twitter)
              {{ DiscussionBoard.errors[7729].message }}
            • Profile picture of the author Heath Sanchez
              Originally Posted by Terry Hatfield View Post

              Darn.....All this time I thought internet marketing was just about getting the girls.

              Terry
              Let's make this number 3!
              {{ DiscussionBoard.errors[8621].message }}
              • Profile picture of the author Neil Morgan
                Traffic for sure.

                But I've recently stopped thinking just in terms of conversions and started thinking in terms of visitor value.

                Here's why.

                If you can increase visitor value while conversions remain the same, you'll make more money. You can do this with higher prices, upsells and cross-sells.

                Here's a little example to put this in the real world.

                Imagine your product costs $50 and your conversion rate is 1%. It costs you $5 in payment processing fees per sale.

                So, for every 100 visitors you'll sell one product and your profit will be $45.

                Visitor value is $0.45 (Profit divided by visitors).

                After 1,000 visitors, you'll have made $450 profit from 10 sales.

                Now, imagine your conversion stays at 1% but you try to increase your visitor value in two ways:

                1. A slight price increase of $7 to $57.
                2. An upsell during checkout of $17.

                Note: For the sake of keeping the calculations simple, we'll assume that the transaction fee remains constant at $5 per sale although that would increase slightly in reality. We'll also assume that your conversion rate remains at 1%, although this could obviously change when you mess about with your pricing.

                We'll assume that 30% of your buyers take the $17 upsell.

                So, while conversion remains constant at 1%, from those 1,000 visitors, you'll still have made 10 sales, but you'll have made more profit:

                7 x profit of $52 = $364
                3 x profit of $69 = $207

                Total profit = $571

                This is an increase of 27% in profit for the same conversion rate, and your visitor value is now $0.57.

                Now, if you can also increase the conversion rate AND the traffic, you really can see huge increases in your bottom line profit. Try it with some of your own number and you'll see what I mean.

                I hope this all makes sense - after all, it's 30 after midnight here!

                Cheers,

                Neil
                Signature

                Easy email marketing automation without moving your lists.

                {{ DiscussionBoard.errors[8670].message }}
            • Profile picture of the author Barry Walls
              Originally Posted by Terry Hatfield View Post

              Darn.....All this time I thought internet marketing was just about getting the girls.

              Terry
              I think this falls under conversions...but you could call it traffic...
              Signature

              {{ DiscussionBoard.errors[8891].message }}
              • Profile picture of the author Terry Hatfield
                LoL Bigjock,

                You are so right.

                Getting girls is a traffic and conversion issue just like internet maketing!

                Life is Great,
                Terry
                {{ DiscussionBoard.errors[9938].message }}
                • Profile picture of the author igorkheifets
                  Internet Marketing is about building relationships. It is about helping people achieve their dreams.

                  Ofcourse in order to do that, you need traffic to your website. Conversion is needed ofcourse but the main focus should be on the kind of value you provide, so the conversions would occur.

                  So your focus should be driving traffic to your High value website, which ensures the prospect that you are there to HELP HIM.

                  It is always about HIM, not about you.
                  {{ DiscussionBoard.errors[9942].message }}
                  • Profile picture of the author Heath Sanchez
                    Originally Posted by igorkheifets View Post

                    It is always about HIM, not about you.
                    What about those ladies? :confused:
                    {{ DiscussionBoard.errors[10226].message }}
          • Profile picture of the author lakshaybehl
            Originally Posted by Kay King View Post

            To me, Internet Marketing is one word: SALES

            You may be selling a product, an idea, or yourself - but you are selling. The goal is to convince, persuade, fill a need - SELL.

            To get those sales developing effective methods for traffic and conversions is the best way to go. In fact, it's all you need to do to reach profit.

            Sounds simple when you put it that way,doesn't it? Master the basics - get the sales! Laugh all the way to the bank.

            kay
            A classical definition.... And much more from a copywriter's or marketer's point of view
            {{ DiscussionBoard.errors[7750].message }}
  • Profile picture of the author chriswight
    Direct response internet marketing is about traffic and conversions- but why stop at direct response?

    The REAL real money is becoming something bigger than a product- it's becoming a BRAND. Try leveraging IM for some hardcore branding and see how it affects your long term success.

    But why stop there?!? :-) Take it even a step further! Turn you brand into a VERB, and you can buy an island and retire.
    Signature

    Chris Wight
    www.ChrisWight.com

    {{ DiscussionBoard.errors[7847].message }}
    • Profile picture of the author semmyw
      Originally Posted by chriswight View Post

      Direct response internet marketing is about traffic and conversions- but why stop at direct response?

      The REAL real money is becoming something bigger than a product- it's becoming a BRAND. Try leveraging IM for some hardcore branding and see how it affects your long term success.

      But why stop there?!? :-) Take it even a step further! Turn you brand into a VERB, and you can buy an island and retire.


      Yep I agree with chriswight
      {{ DiscussionBoard.errors[8680].message }}
Avatar of Unregistered

Trending Topics