(BTW, for anyone not familiar with the book, it's not about how you can go from broke and lazy to making a killing with only 4 hours of work, but how you can stop being a stressed out workaholic putting in 80 hours a week via delegating, eliminating, & automating.)
The one line that has had the most impact on me comes from chapter 4. It tells a story of how Tim was presenting to a group of students at Princeton, and told them that if they wanted to take a challenge and get an awesome prize for completing it, meet him after class..
Out of 60 students, 20 showed up after class.
The challenge: The first one to make contact with three seemingly impossible to reach people (someone famous) wins a free, all expenses paid, trip around the world.
The number of students who completed the challenge: ZERO
They all reasoned that with 19 others competing for the same thing, there would be no way for them to win, so they didn't even try.
So here's the line I'm talking about, which I have underlined, and which I want to impress upon you:
"Since all of them overestimated the competition, no one even showed up."
I see this mistake here on the WF every single day.
Example: You buy a WSO, but then think "jeez, look at all the other people that bought it that I'll be competing against..." or some similar situation.
The first success I had was in offline marketing (doing social media, mobile websites, etc. for local businesses.)
I live in Austin, TX. There are TONS of marketing companies here doing what I as a brand spanking new one man operation was going to go out and hit the pavement doing.
This thinking entered my mind, and I think it might have been reading Tim's book that caused me to shut that voice out and go out there and take action. And guess what? A couple weeks later I had a few checks in my bank account.
Quit overestimating the competition. Just get out there and take action. (Following a proven method and not theory of course...)