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price strategies for front end product

by Beka
7 replies
I have noticed that most wso start with $7 for me that price represents a low quality, product. What price would you recommend? That represents quality but not to high to scare people off
#end #front #price #product #strategies
  • Profile picture of the author Luke Dennison
    At the risk of sounding like a broken record...Price it at what it's worth....
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  • Profile picture of the author SEO Power
    If you have something valuable to sell, then price your WSO accordingly. Most WSOs are useless and contain absolutely rehashed information, that's why they sell at such a low price.
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  • Profile picture of the author nova320
    It depends on the products too. Are you only selling ebooks? Do you have screen captures and videos to go with your product? These are the typical prices I've seen so far...

    $7- $9 for WSO and some JVZoo products- most of them don't even have ebook nowadays...just screen captured videos

    $27- Short ebooks

    $47- Longer ebooks with more technical contents and lots of "freebies"

    $97- Mostly membership sites I've ran into. They have a backend page for their customers with lots of videos, step-by-step screen captures, offer some support

    $197- Same as above but with more content, support, and webinar recordings.

    $997- $1999- Gurus, high-end information with all of the above stuff. Many give you perks such as free trials or memberships of other websites.

    Free feel to add to the list or correct me. Just my observations so far.
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    • Profile picture of the author Beka
      Originally Posted by nova320 View Post

      It depends on the products too. Are you only selling ebooks? Do you have screen captures and videos to go with your product? These are the typical prices I've seen so far...

      $7- $9 for WSO and some JVZoo products- most of them don't even have ebook nowadays...just screen captured videos

      $27- Short ebooks

      $47- Longer ebooks with more technical contents and lots of "freebies"

      $97- Mostly membership sites I've ran into. They have a backend page for their customers with lots of videos, step-by-step screen captures, offer some support

      $197- Same as above but with more content, support, and webinar recordings.

      $997- $1999- Gurus, high-end information with all of the above stuff. Many give you perks such as free trials or memberships of other websites.

      Free feel to add to the list or correct me. Just my observations so far.
      you are right on the prices, I am thinking of video step by step guide, if i am going to make a product, it is going to be pure quality.
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  • Profile picture of the author LuckyIMer
    Price should be determined according to the quality of the products and the time of the customer service and in the same time by staying competitive.
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  • Profile picture of the author alvinhy
    Just ask yourself if you would pay for that price for your content.
    Its all down to how much your content is worth and if it is up to quality.
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  • Profile picture of the author SoloSalinas
    For a front end product you should almost always price it at $7 and over-deliver. So long as you have a strong back end, the $7 front end product will boost your conversions. At least that's what most of my tests have shown.
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